Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Wasure Premium
I'm struggling with the about me section. Does it need to be really long? I just want to tell people this is a website I made and they can use it to find whatever I am helping someone else sell. I'm not sure if I can have a wordy About Me section like Kyle. I don't want to be trapped in this section and unable to move on due to writer's block. What should I do?
DianeScorpio Premium
Hi - no, it can be just a few sentences. It just shows people that there is a real person behind the website, rather than just a faceless corporation. It helps to build up trust with your visitors. Anything you publish can be edited at any time in the future, so you can always change it later.
ariesight Premium
Yep, as Diane said, you can always edit it later. Try to answer these questions, though, even if the answer is 5 words long.

Who are you?
Why do you like this niche?
Why should I trust you?
How can I reach out to you?
mindmaze Premium
my only question is after you have found your specific keywords etc. and made your list you mentioned writing content about each one separately . Do you make tabs on your website with a keyword header? do you just make pages dedicated to said keywords? where will these keywords be seen and does the keywords you pick effect the amount of people who will see your site ? not alot of explaination on how these keywords directly affect your page.... when you have chosen keywords and saved them will people who search those keywords be able to see your website?
DianeScorpio Premium
Hi - you will use a different keyword for each article you write for your website. Choose your first keyword, and use it in the title of your article, and mention it once in the first paragraph. When you are ready to write your next article, choose a different keyword, and repeat the process.

When people are searching for those keywords, Google will see that you have an article that will be useful to them, and will it place it higher in its search engine results page.
jmsalentino Premium
Hi. I have read your answer to @mindmaze. I am somewhat confused now. Is the first ever website that we did is not for product promotion of products in different sites like Amazon, Pinterest,etc? And so we cannot link products on our first website? Was it just for articles? Sorry, got confused. Newbie here also. Thank you so much. 🙏
DianeScorpio Premium
Hi - your website should be a mix of purely informational articles that answer questions and help people who are interested in your niche subject. Plus, you should also have product review pages where you can suggest recommended products from the likes of Amazon.

Not every article should be just about products, otherwise, Google will see it as a "spammy" selling site.

So, for example, if your site was about travel for seniors, your first few articles might be about resorts that are ideal for those with mobility problems, or hotels that offer discount deals for seniors, or ways to make long journeys more comfortable. You could then do a review of products that might be useful, such as lightweight luggage, and add links for the readers to buy them on Amazon.
mindmaze Premium
so where does the website transform from blogs, reviews and articles into making actually money? i guess im missing the correlation seeing as how i am not selling products or anything?
DianeScorpio Premium
Hi - you will be able to join affiliate programs such as Amazon. They will then supply you with special links to put on your website, for the products you are reviewing.

When a potential customer reads your review and decides to buy the product, the link on your website will take them to Amazon. You then get a percentage of the sale price.

So, I notice from your profile, you are interested in beard products. So, for example, you could do a review which compares 3 different beard grooming kits, and add a link to each of the products on Amazon. If somebody reads your review and clicks on one of your links and buys one of the kits you get paid a commission.
mindmaze Premium
dont you have to sign up to be an affiliate? how does that work? or is it literally that simple? just by people clicking my links to products on amazon and purchasing will get me a commision?
DianeScorpio Premium
Hi - yes, you do have to apply to be an affiliate. The program will inspect your website to make sure it is suitable. They typically expect to see lots of written content, so that is what you need to concentrate on first.

Once the affiliate program has approved your website, you then get access to the special product links. The links will have your website ID embedded in them, so that the program can recognise that the customer came through your website and can pay you the commission.

So, you can't just have links to the products, until you have actually applied to the affiliate program and been approved.
mindmaze Premium
ok thats what i figured, thanks for that info... so basically the written content has to be very good and you have to have alot of it before being approved? also do websites that sell beard products etc or anything else but are family companies etc and not associated with amazon or ebay etc do they have afilliate programs? is it a possibility to reach out to local companies etc and sell my traffic to them once i get it?
DianeScorpio Premium
Hi - well, the content has to be good to engage your visitors more than anything. Most programs expect to see around 15 articles. Amazon is the exception and will accept new sites with little content. However, you do have to make 3 sales in 180 days, which is not easy until you start getting traffic.

There are tens of thousands of independent affiliate programs. To search for ones you are interested in, type the following phrase in Google -

beard products + affiliate programs

There is training here in Wealthy Affiliate about local marketing, it's not a subject I know anything about.
mindmaze Premium
thanks for all the info i really appreciate it
I want to know the app that will give me money on PayPal so help me as small brother and tell a safe app which will pay small amount but it ok for me I am from india and I need help so pliz help me brother small amount but fast
DianeScorpio Premium
This is a learning platform that teaches you how to build a website for affiliate marketing. It is not a get rich quick scheme and takes months of consistent work.
How do I create my website?
DianeScorpio Premium
Hi - you are in lesson 1 of the training. Read all the instructions, watch the videos and complete all the tasks in each lesson. That way, you will have built your website by the end of lesson 4.
I'm new here. I have a question, let's see if there is something possible. I have (at the moment nothing happening due to Covid 19) a business here in Penang, Malaysia. I do hiking tours, I have several half day tours (that's the max travelers - I do not focus on locals). Now, I had a website about it which didn't go anywhere. But, how about this. I have written a book with about 120 different trails in Penang. And I have 5-6 different tours available. Can I build a business online on this with additional affiliate links to supply good etc. on this tiny nice.

Here's why I ask. I seem not to be able to get this off the ground without spending lots of money on promoting online (Google/Facebook). But I can build an extensive site about hiking here. The problem is that when you search Google for hiking in Penang and whatever combination or alternate search terms, you come ALWAYS to the big sites, Amazon, Alltrails, heck even hotel sites. Additional, the sites offer focus solely on a few popular trails (and mostly not the most interesting ones). Would this be a sustainable niche where I can make about $1000 a month on additional affiliate links embedded or should I look elsewhere?
cena1975 Premium
You need to understand SEO keywords first. Your content need to have the SEO checklist before it can be found in Google.

Your current website is build by WordPress?
Ha! Of course, but you come to the key problem. Not all niches have enough keywords. It's why I was very surprised by the football snack helmets niche. I've had 3 sites with plenty of excellent keywords, nicely optimized too and yet the sites were burned by the Google Penguin update some years back min favor of some sloppy non content websites. Keywords is just not enough. I know that now.
LaRue59 Premium
Hey there Psyclist,
My name is LaRue and I am new to this site but not so new at marketing and I believe you have a very solid foundation going on with your site from what I gather so far. I think you even have an advantage over the larger sites. You can concentrate on the smaller more intimate details of the off grid places that your target group is looking for and pull their interests away from the big sites and guide them to your site by offering them special deal or discounts and by doing that your target group feels more comfortable dealing with you as a smaller business that they can trust. Your niche just has so many different ways to promote products and services to the group. I think by doing this you will have customers coming to you from all directions, you just have to stay on top and follow their wants and needs to keep up with their demand and this will require dedication on your part to keep them coming back and plus the new targets you get from word of mouth and reputation. Sounds like lots of work but dont get discouraged before long you will have a great site that autopilots its way for you and soon you will be off enjoying your passions with a good stream of income coming in and its all making you money on a large well built platform that has the feeling of a very small town comfortable site that makes the customer feel at ease. Good luck. and I will watch you grow and hope to exchange knowledge on our way.... LaRue
jessejarvis Premium
Ideally my goal is to reach $2,000 CAD/month as quickly as possible. From what I'm reading it'll take 3-6 months which I'm hoping I'll be able to sustain it for but that would essentially provide a comfortable life style. After that I want to rise in the ranks so to speak over time in intervals.
michaelw777 Premium
I am doing this to help a fellow Member; no Complaints: Try the above.
michaelw777 Premium
And I am doing that to help a fellow Member; I apologize if I posted in the wrong place? But, this is where the original reply was; so no Complaints; OKAY.