Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Veronica101 Premium
Ok I answered my own question. I went and explored Jays site. Found some articles by clicking on the main website Title (Logo?).
This brought up another question. Is there a good reason he does not have a button at the top to take people directly to snack ideas?
Is it better to make them look for that info? so maybe they find stuff to buy before they ever get to reading about snacks to put in the helmet or how to clean it etc.?
Veronica101 Premium
I have not chosen my niche yet. I am under the impression that you have to become an authority in your niche by having lots of articles on your site to get Google to put you on first page of search.
Confused with the Snack helmet. How can you write articles about a snack helmet?
I guess I should go look at Jay's site to see how this is done?
Thanks Kyle,
Ivan88 Premium
You have to become an authority in your nice if you want to get exposure and earn revenue. But each niche is different. In some niches, you don't need a lot of articles to become an authority. That's why Kyle suggest narrowing your niche.

You can write about snack helmets, cars, boats, anything you want and find a good opportunity with.
Veronica101 Premium
thank you for clarification Ivan88
KaylaB8 Premium
Hi everyone! I just had a question about my theme and my homepage. I decided to try premium and chose a different theme for my website - I've written out both my privacy policy page and my "about me" page, and I've created them both as a part of my menu at the top. However, my "about me" page is not showing up on my home page at all, as a part of my blog reel. It just says "nothing found". I had to manually create a home page, and I'm concerned that the content I write in the future will not show up in the homepage. Is there any way that I can make my about me post show up in my homepage, as well as its own separate page? I hope my question makes sense!
Thanks so much for all your help!
siamjerry Premium
You need to differentiate between posts and pages, where pages like privacy policy are static and posts are alive. You also have a choice between a static homepage and a blog roll, which is what WA advises. To install that you go to website>site manager and you log in to your website. Then you go to settings>reading and at the top you can make your choice.
A page will thus not show up on a blog (post) roll. You can put it in the menu or in a widget, which will both be handled in the training.
KennyDotson Premium
Hi there! I'm building my website. I'm on lesson one (Creating Custom Menus...). As Kyle is frequently refreshing his test website after making changes. As long as i save my changes, do I need to get in the habit of "refreshing" my website as frequent as Kyle does? Thanks in advance for your help. Kenny
tracydawn Premium
refreshing just makes it visible faster, it doesn't hurt. So up to you I guess.