Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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Kyle, I have been into bodybuilding for decades and have taken a vast array of supplements and still do, I know the difference between creatine, glutamine and branch chain amino acids with other pre and post workout supplementation.
I also have 5 dogs and know quite a bit about the pet industry.
I really want to promote self development, self improvement products and services.
Should I go with what I have the most experience in?
boomergp08 Premium
I can answer for Kyle. The answer to your question is YES.

You are going to be writing a lot of content posts and when you are very knowledgeable in what you are informing your website readers about you will gain their trust. This will eventually lead to sales.

Another thing to remember is that eventually once your first affiliate website is basically running itself in about a year, you can start another affiliate website in another of your interested niches. Most of us here have more than one affiliate websites.
Elizabeth115 Premium
I have not set up my All In One yet. I am using Yoast at present. If I deactivate, will it interfere with all of my blog posts? I was working on the setup and stopped because I was not sure if the two would conflict with each other. I was told earlier today that the two would conflict with others, so I stopped the process.
boomergp08 Premium
Yes, you definitely do not want to use both plugins at the same time. Choose one.
Elizabeth115 Premium
Thanks, Boomer,
I want to write a quick note to let you know how much I appreciate your comments. It’s rare to find friends with whom you can share information, but also its people like you who make a difference in this world. Let’s keep in touch.

boomergp08 Premium
You are welcome Elizabeth. It was my pleasure to help you.
YMerritt Premium
I deleted an old domain site, but I want to use the same name. I started to build the new site with a new theme, but now I am getting a 'no access' message and I am not being allowed to log on. I am stuck until I can get into the Admin area. Any help with this will be appreciated. Thank you.
psalisbury1 Premium
Hi Yolanda, you may want to contact site support on that one

YMerritt Premium
Thank you, Phil
Question: let’s say I know what niche I want to be in, and am ready to make a website. To become an affiliate marketer, legally, do I have to register the domain and apply for an LLC or business license to do so? What is the legal process of starting in this market?
boomergp08 Premium
You do want to purchase a dot com domain name because that will give you a better chance to rank and to build trust.

As for getting a business license or applying for an LLC, it may not be necessary where you live. You will have to consult your local laws.
Noticed in the comments below that by lesson 4 your web site is up and running..i have just been going through the learning process and though i was just going to go through all 10 lessons and then start... am i supposed to be doing each step for real as we go.. that scares me a bit being not that great with this kind of knowledge...really want to do this but getting discouraged the further i get...please help..
DianeScorpio Premium
Hi - it is easier to complete each task as you are asked to do so, and build the foundation of your website. If you just read everything, some of it won't make sense until you apply it to your website, and will look too confusing.

The training is structured in a logical way to walk you through the process. You can't break anything and can ask for help when you need it.
butch447 Premium
Hi Lyne I am very new to WA myself and I would suggest to do the steps as you go rather than doing lessons and going back, It all makes sense as you build your site
I think I feel the same
Glad to hear I'm not want to do this but it's complicated for someone like me that computer terms are not my strength.. younger generation has no problem with this...
DianeScorpio Premium
Hi - there are members here in their 80s and 90s, so you are just a spring chicken! Ask as many questions as you need to.
Thank you...