Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.

 

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "basketballskillsanddrills.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.


Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURDOMAIN.com => Your Website URL

In the case of my website, I changed it to basketballskillsanddrills.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change YOUREMAIL@YOUREMAIL.com => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the YOURDOMAIN.com and YOUREMAIL@YOUREMAIL.com to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE


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I am very new and I am just finishing lesson 2 and I greatly look forward to the success. My goals are to make $30,000 per month online and this is a great opportunity for me. How it is broken down. Is the $290 us it for a years worth of support? I want to build my website for a non-profit wanting and for Affiliate Marketing. That will be two separate websites, yet I will work on one at a time. The video content will be in the non-profit and I want to actually build now the Affiliate Marketing part first. Once I learn how to do one and fully understand a Niche. What I want to know is do you build many pages in the website or is the Affiliate Marketing website is one niche. So you are offering 2 websites meaning I only can do one niche? Thank you all in advance.
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siamjerry Premium
The general rule here is one website per niche so as not to confuse your customers. Yes, you will be building a site with many blogs as content is the way to traffic. Go premium and you will be able to own up to 25 sites. The black Friday offer of $299 is valid for one year premium membership.
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CMKetay Premium
You will want to have one web site per niche. To have multiple focuses within one website will confuse your followers and hinder your success with any niche. Going Premium is the best way to work with multiple directions as it gives you the tools to do so in the most economic manner.
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Yes thank you focusing on one item or area of service per website.
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I do agree I will need to go premium to understand plus I have a 1yrs old with me. The focus is the learn the blessing is you can be blessed with a great return, income and just a new way of earning. So for every idea/niche I will have a different address.
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Rdwidmer Premium
I’m learning so much, and this has really been exciting! I’m curious for others who are beyond my training...how long did it honestly take for you to make any money. Also, how much money did you start making, and how long did it take for it to begin growing.
Thanks for all your help with these questions.
Rio
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Hello! Tu es à quel niveau toi?
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Shernette Premium
I am currently at the learning process where I look forward to a new and rewarding experience.
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Hey guys.. this website building thing is frustrating when you're starting from scratch.. I want to add menu's on my website but they keep on getting onto the wrong place. Here's an example:
HOME I BEAUTY I FASHION I LIFESTYLE I NAILS
and so people can click on those menu's . Can anyone help?
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DianeScorpio Premium
Hi - this is covered in lesson 8. I notice you haven't chosen a narrow niche as recommended in the training, if you intend to have posts on all those different subjects. You are targeting a lot of different audiences, rather than being seen as an authority on a specific topic.
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feigner Premium
that maybe down to the theme that is on your site.
have a look in appearance customize at where you can place menus and whether it is what you want - if not you have a small selection to choose from.
don't forget to make each of these categories and add tose to create yur menu.
then each one will be clickable and show the articles relevant to the category.
have fun
phil
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cramervod Premium
You need 5 pages named for each of those things. Then, you go into menus and add each page to your main menu.

Or you can label existing pages by those names while inside of the menu, and that will allow you to move them into the order you want.
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Hi - thank you so much for replying as I have no clue what I'm doing lol, just following the step-by-step training but obviously I'm ahead of what I'm supposed to be doing as I'm only at lesson 5...
When you mention "targeting a lot of different audiences", is this a bad thing?
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Jodine1 Premium
I am frustrated too
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DianeScorpio Premium
Hi - as an example, say I found your site through searching on Google for an article on beauty, perhaps "lipstick for older women". Having read that post, I then discover all your other articles were on fashion, nails etc which I am not interested in, so I would leave your website and then you have lost a potential customer.

If however, all your posts were on beauty for older women, I would have much more to read, stay on your site much longer and see you as an authority on that subject, and then, having built up that level of trust, I would be more likely to buy something through your links.

That is why it is recommended to have a narrow niche, which has less competition and doesn't confuse your visitors.
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Oh my god, wow, I haven't thought of it that way! Now I understand and here comes the million dollar question: Which niche should I pick? I have a huge interest in the beauty/luxury lifestyle world.
As in make-up and skincare from high end products.
Any thoughts on this or how I can figure it out?
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DianeScorpio Premium
Hi - which would you most enjoy writing about? Think about a target audience, such as skincare for sensitive skin, organic skin products, moisturisers for women in their 30s, waterproof cosmetics, makeup for evening looks etc.
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SmokeyJoe71 Premium
Hang in there. You will get it!
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Hi - In that case I can see it clearly: skincare for dry/atopic skin.
So I will write about that! Another thing tho, if I start writing about it, I will most likely want to refer to a certain product I'm using.
So I'm promoting that product I guess? If I promote it now, and I'm not an affiliate from that specific product, I'm basically promoting their product for free? (as for now). Or am I seeing it wrong?
What are your thoughts/advise. Thank you so much.
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DianeScorpio Premium
Hi - yes, that's a good niche. Your site should be a mix of purely informational articles with no selling intent, plus product reviews which are where you will add your affiliate links.

So, start with general articles on your niche, such as what can dry skin be a sign of, why is my skin so itchy, do vitamins help dry skin etc. Once you have built up some content, you can apply to the affiliate programs and do some product reviews.
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Referring to your comment on starting with general articles on my niche, can these be articles I found on the internet? Bits and pieces of it? Is it okay to copy/paste etc.. Many thanks,
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DianeScorpio Premium
Hi - no, absolutely not. You can't copy and paste anything, not even a couple of sentences. Everything has to be original and in your own words.
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Hey folks,
I've been working on and off on a blog that helps parents understand (and conquer) the ins and outs and "behind the curtain" stuff of preschool/daycare settings for a while now.

To niche something like that into tangible products for affiliate marketing, would it make sense to then focus on like...teacher-recommended childcare items? Say, a section on things your kid needs in preschool in the winter months, another for what they'd need in summer, another for what's best for holidays? Or would that still be too broad?
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steeph Premium
That’s a good idea. You can also take some time to browse online for relevant affiliated programs that may incorporate your niche. When I first started I was so overwhelmed thinking that there weren’t gonna be any affiliate program for my nice, and guess what? I found over 15!
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LMcDivitt Premium
@Kyle and @Carson

This is fantastic training! I had a wordpress site a few months ago, but never really knew how to maneuver around it. I have made my website, and I am off to create content on it! Thanks....OH, and I WILL be upgrading this week when I get paid from my real life job!
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It's kind of neat reading testimonials like this, as I am still so early in my training.. Thanks!
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Kyle Premium
Awesome, so glad you are enjoying everything thus far and that you are off and running. I know you are going to love Premium and I really look forward to working with you!
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