Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.

 

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "basketballskillsanddrills.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.


Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURDOMAIN.com => Your Website URL

In the case of my website, I changed it to basketballskillsanddrills.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change YOUREMAIL@YOUREMAIL.com => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the YOURDOMAIN.com and YOUREMAIL@YOUREMAIL.com to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE


Top Helpers in This Lesson

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NicolaD1 Premium
Thanks for great video!

My website has an error, the 'e' didn't come out in the footer or the top left of my site, so it says, 'Th Age-Defying Vegan' instead of 'The'.

How do I correct this please? I can't find any 'footer modification' etc and I need to change the top left too,

Many thanks

Nikki
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feigner Premium
Hi Nikki - to change the title of your site go into the wordpress dashboard and click on settings general and you will find the title there.
the footer modification should be under appearance - customize and in there there should be footer...
but it may not be in that section...it maybe in the site identity...or elsewhere.
the designers of these templates express their personalities in things they can alter and the customize menu structure is one of them....
best to look at the themes homepage for documentation on your particular theme
good luck
phil
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Diana124 Premium
Hi all, just a quick question regarding Jaaxy, not sure how it works, where is it getting this search information, from whole GOOGLE or USA or Canada only? I am in the UK and would like to target people in UK, will it show me relevant information for UK market? p.s. Thanks, great stuff to learn on here! :)
Reply
feigner Premium
carson created an article on where jaaxy gets its data from can you target just the uk...hmmm well as data is oming from google.com then not really - but if you are going for local seo ou will be putting the town or city in
if it is general then i maybe would be looking at ubersuggest.io or other search engines that can change location - and if you are using google autocomplete then make sure to use google.co.uk = nd look at the related searches as well....
good luck
phil
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HildeRegine Premium
From many different search engines around the world. It covers 99,7% of all searches
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ZayK Premium
Jaaxy gets the data from Google. I have found Ubersuggest to be better when I want to target local SEO.
Reply
Diana124 Premium
Thank you all, it's all so useful! 🙏
Reply
luisete2 Premium
Regarding the topic of board games: board games shop/stores are a good topic to focus on?

There are tons of keywords including the word store or shop related to board games with a lot of traffic and almost no competition: but I'm concerned it may not be related enough to my webpage, which talks about these games and does recommendations. What do you think?
Reply
DianeK59 Premium
On first glance, I like the topic. I can see a lot of potential in it.
Reply
39Highstreet Premium
Hi everyone, need help again!

Ive added a policy page and posted about me as a post. When I view my website I can't see my policy page and the about me section does not look how I have written it but if I view it on the WA site content page it seems fine.

How do I edit my posts, do I do it on Wordpress or on WA site content?
Reply
chrisapps Premium
Can you share the link to your website? I don't know if it's possible to find it on your profile or not :)

I have used Wordpress a lot in the past, but have only just created my site through WA. I would assume that you have more control from within Wordpress itself.
Reply
For me, the word "Niche" is indeed both scary and exciting at the same time.

However, the statement below puts me more at ease. Especially the last sentence.

"When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert."
Reply
SandMan94 Premium
I can completely relate to that when I started. I had no idea how any of this worked. I was severely overwhelmed.

The way Kyle teaches us through these lessons makes it all more understandable and down to earth.

I'm glad you were put at ease with choosing a niche. You really don't have to be a pro to teach. Teach what you learn as you learn.

All the best,
Brandon
Reply
You are absolutely right.
Thank you.
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