Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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crushingyou Premium
I joined WA a few years back and didn't see any success. Not so much because of the program but my health was an issue. I am new to affiliate marketing but not the concepts. I firmly believe that Clickfunnels can be an integral part of my success. Is that covered in this course? Thank you.
GordonMcQue Premium
Hi Crushingyou,

I've considered Clickfunnels, but it is quite expensive.

My research advised that it was for people with an already established list, i.e. lots of people to send to.

crushingyou Premium
Thanks Gordon. I appreciate your input.
Kyle Premium
The funnel "first' approach is setting yourself up for failure, and an expensive failure at that. The reality is that you shouldn't consider "email marketing" (which is what building a funnel is), until you first understand your audience, how to convert them, and you have a solid base of traffic.

I don't recommend worrying about an autoresponder or getting into email marketing until you have a source of traffic no less than 100 clicks per day.

If you focus on email marketing before that, it is far too premature and you will end up spending too much time on managing your list, broadcasts, follow-up sequences, integration into your site, etc...without focusing on the most important thing first. Traffic!
please i have problems in the Site content tour page and i could not make a progress with my site building because the site content could not bring out a clickable create a new template so as to give me the 3 options i.e About me, privacy policy and affiliates disclosure. please what can i do?
DianeScorpio Premium
Hi - when you are in Site Content, there is a tab at the top of the page where the templates are found.
thank you i have searched several times for the tab but i could not find it
GordonMcQue Premium
Hi Yosorejorin,

Try and take it one step at a time and don't worry about the affiliate disclosure for now

Ramco Premium
Hi Yoso,

1. Go into site content
2. Go to top on right you will see Templates
3. You will see About Me and Privacy page templates
4. those are the only two you need at this stage
5. You do not click on create a new template because those are there in template form for you already.

Hope this helps!
sir, if i delete my current site and start all over again will it make a difference? because i can not find the template at the right top of the of the site content page, may be the page is corrupt
DianeScorpio Premium
Hi - you don't need to delete your site. Click on Site Content. At the top of the page, you will see your own photo. Above your photo are 3 tabs - My Content, Writing Stats and the third one is Templates.
GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

JoanCastro Premium
I have a question before I start creating my website. I like the baby niche category which I know it is very popular since I use all the time because I have a daughter. For example if I get this niche i have to chose for example DIAPERING. That would be my niche? Or I have to narrow it down? Like changing table, diaper bags, etc. Thank for the help my friends.
GordonMcQue Premium
Hi Joan,

No-one could "tell" you what is right for you.

As a grandparent I would suggest breaking it down into stages and have your site titles reflect this, e.g.:-

0-3 mths

3-6 mths

6-9 mths

9-12 mths

12-18 mths

18-24 mths

24 mths +

Fit the requirements and affiliate ops into each title.

i clicked on the site content in order to bring out create a new template which will later bring out 3 options for me i.e About Me, Privacy Policy and Affiliate disclosure) instead, when i clicked on the create a new template it did not bring out any option for me so i could not proceed with my site content writing. so what can i do?
merlynmac Premium
You should be able to click on Websites > Site Content and then on Templates. There, you should see templates for various options including About Me, etc. Click on that to bring it up and start creating a post.
GordonMcQue Premium
Hi Detolajorin,

Don't worry about the affiliate disclosure for now

What stage are you at and have you done everything advised already?

GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

i am on lesson 7
GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

If you can't see the Templates box, what do you see?

I am working a niche idea, would like a little help. Would knives and blades meaning anything with a blade be a good niche or is that too saturated? I collect blades I think they are cool. Although I like them and use I don't know a lot about them so what kind of content would I be providing about my niche? If that doesn't work I also love everything about the outdoors and all the activities and equipment that goes with it, camping, hiking, mnt biking, longboarding, rock climbing, etc. I have lots of hobbies. Also, I love just designing and developing products in the materials stated in my profile.

Anything will help, any advice?

merlynmac Premium
Any of those can be a great niche. The trick is to be able to produce quality content (articles, reviews, etc.) consistently and build a following of trust. I highly recommend something your both passionate and knowledgeable in. This will make it less like work and more like fun and won't have you doing a lot of research at the beginning, etc.