Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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Thank you for another great video, Kyle.
In this video you are working with one keyword, but as for the "Home Page", up to how many keywords is accepted by the search engines? At present I got 10. Is that a total overkill or still acceptable? What is the maximum amount, you would use if you were to start on your first site?
Labman Premium
One Post one keyword. Focus on a single keyword and let Google determine if others are appropriate.
DianeScorpio Premium
Hi - you should use one keyword in each post. Use it in the title of the post, once in the first paragraph, and maybe once or twice more throughout the post if it looks natural and not forced.
Thank you, Diane and Labman, your comments are very helpful! Perhaps, I misunderstood Kyle, when I added keywords for the "Home Page" as opposed to the "About Me" post. As for the "About Me" post, the keyword surely would not be "About Me". In this specific case, can I just add a keyword that relates to my niche and include it in the blurb?

I really appreciate your help :)
Thank you, Diane and Labman, your comments are very helpful! Perhaps, I misunderstood Kyle, when I added keywords for the "Home Page" as opposed to the "About Me" post. As for the "About Me" post, the keyword surely would not be "About Me". In this specific case, can I just add a keyword that relates to my niche and include it in the blurb?

I really appreciate your help :)
G44s56 Premium
My tech lack is showing through. Picking out a website. I get the idea that there is more to picking this out than meets my eye. I suppose you can format this about any way you want. But I am not familiar with the terms to say yeah that is it. The ones I have looked at are different but what I think I need is a multi-paged site but maybe a single page will do. Is there more training somewhere to get this sort of thing clearer?
Kwaiden Premium
You can do something with multiple categories, if you want to. However, just health and wellness is too broad. You need to focus on something more specific within health and wellness.
steeph Premium
Your website can have a lot of content. Content is what you need to get indexed in Google and also get traffic. But don’t worry! I was stuck in the same place as you’re right now. You just need to follow all of the trainings. The beginner course has over 30+ lessons. Make sure to follow each and every one of them. You can find them on your account dashboard under “trainings” click there and you will be learning everything you need to succeed.
G44s56 Premium
At building a website now...
my niche is down in the health and wellness section. I did a google search on health and wellness and it returned over 1 billion links.
I was wondering would it be best or good to have a website with health and/or wellness in the name...and then have a page on the website that addresses one of the components of what wellness is. that would make the website have seven pages counting the welcome page or start page...
Should I figure out the niche and just use that as the name rather that take on the whole topic. And if that works out add lower down niches in the other components over time?
dkohara Premium
I think Health and Wellness is too broad a niche now. Can you zone in? Have you a special area of H and W you can focus on ? That would be my advice.

Hope this helps,

DianeScorpio Premium
Hi - health is one of the top three niches and is very competitive. You really need to narrow down your niche to be seen as an authority on a subject, particularly if you don't have any qualifications in that field.

The name of your website should be related to your niche but doesn't have to be an exact match. You don't need to have "health" or "wellness" in its name.
G44s56 Premium
that was very fast...thanks...yeah the whole idea is so broad and goes down so many levels...I think I can get to what I want to address...just use that part of my outline. thank you.
Muchlove Premium
Good morning, I seem to be stuck. I'm trying to installing a template in word press for my web site. I can't get pass the default web site. I've been trying to installing plugins, I hit the activate button but they not downloading? it say 0 % I been waiting for hours and nothing? I reset it? and that all I get it won't install? any advice you can share would be gladly appreciated. thanks.
feigner Premium
so you are going to websites - sitemanager login and login now for the user you want
then to apperance themes and click on add new
click on popular and you have about 7000 to choose from
select one and click on install
you now have that in your sites themes storage.
then you can click on activate from your installed themes (left hand menu)
this is all done in your sites dashboard.
it should only take a few seconds to download hte theme to your site and install.
be aware that what you are installing is a template for you to setup- you will need to add all of the details.
so go into appearance - customize and start going through the menu - all changes here are not made to your live site till you click on publish at the top of the left panel, but you can see the effect of the if you don't like it then don't publish it.
if you are still having difficulties please shout again
bonzo124 Premium
If you can't install any plugin, it can be a technical issue. Please contact support and describe the problem. They can find any errors on your website.
davehayes Premium
Looks like Phil has your answer
bonzo124 Premium
How do you know it?
bonzo124 Premium
She asks why the "activate" button does not work and can't download the plugins. It is not a question on how to log in on the dashboard and click some options. If you don't have an answer, don't give one. Find another way to increase your rankings.
davehayes Premium
Steady yourself my friend. Trying to be helpful and as far as rankings go, they bother me not in the slightest. Perhaps my answer was not the best but I replied as I saw it.

Having re read the question it may be a site support issue as they will be able to view.

In future don't be so rude to those trying to help and give good advice to people as there are plenty of newbies in here learning just as you did starting out who might be afraid to ask a simple question
bonzo124 Premium
You were disrespectful and your first answer was spammy for ranking points without adding value. Now, I will go back to create content for my websites and clients.
davehayes Premium
Like I said and will repeat, rankings do not bother me
I have few questions
I am not a Premium member, Is there a possible way to make it? Even a slowly way?

And I went to my Blog to make a post, There is a place as "add tags " which tags I should add to be able to publish my first Post

Thank you
TheCatherine Premium
you add relevant tags that means they are rather like headings. If you are talking about sugar possible tags would be brown sugar, white sugar, natural sugar, fruit sugar
siamjerry Premium
Yes, you can sign up as a premium member. And if that is not what you meant, yes you can make money without becoming a premium member. This is on the condition that you know everything about writing content, SEO, using keywords and so on. Tags usually refer to the contents of your blogs and are used to find your information easier in the search machines. They are buzz words that refer to your text.
bonzo124 Premium
Of course, you can make money without being a premium member. Use what you already have and work hard. You can create content and share it on social media or other platforms relevant to your niche.