NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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Laclovy Premium
Hi Kyle,
1. My menu did not appear like yours in the back end, after creating the About me post and the privacy page.
I want into my back end and there was nothing like a menu showing on the menu option (I mean the about me and the Privacy policy)

2. The part of the video where you create the home menu is not the same for my back end the video was recorded a long time before now because the features are different layout from mine.

3. While trying to fix it by myself I end up with two posts "about me" on the web page how do I delete one.
TheAbie Premium Plus
You first need to create a menu then you can add the elements to it and save changes likes the privacy page.

You About me is a post that goes in the blog roll.

Privacy policy is a page which you need to add to your menu and save changes. There may be differences but the functionalities are the same.
Hey guys I have a question .
So I'm a starter and I've completed a few tasks I'm new here .
So I wanted to know whether or not I'll be able to make money on the website I build as a starter or if I won't since the domain won't be mine completely.
TheAbie Premium Plus
There's no definitive answer to your question, as there are many elements to the equation; no two people or two niches are the same; it depends on the focused niche you choose, the content you write, the choice of keywords, and how well you understand the process. However, I have known folks to earn their first sale in two weeks, others in three months, and more so in a few more months.

You may read Kyle’s response on below thread You could remain a Wealthy Affiliate starter indefinitely and your siterubix subdomain remains valid for six months from day signing up to the platform, giving you time to build content.

Also a free siterubix subdomain is limited to 1k visitors per month, which will not be enough to maintain a steady income.

However the learning curve would be steeper as communications with the Wealthy Affiliate platform ceases up in 7 days from time signing up, you will not have access to coaching and sound advice.
jghwebbrand Premium
Your free website will rank. But it takes a while to build the site and grow traffic. So before thinking about earnings, it is important to decide if you wish to invest time in this free learning opportunity.
LMyers2 Premium
Thank everyone for their helpful advice. I understand everything well, Only problem now is I have too many possibilities in my head. lol. So I am going to quickly do a pos/neg on each and if still undecided going to put best choices in hat and draw one so I can move on. Might not be best way just don't wanna get stuck here. Ready to move forward. thanks again everyone.
jghwebbrand Premium
You are very welcome. Hopefully one of your niches will become clear to you as you do your final selection. Its all about your passion and how you wish to help people.
TheAbie Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

I think of something I am passionate and genuinely interested in, I know lots about and can create succinct original content addressing issue in relation.

For example workout exercises for beginners.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience.
Maghdalena Premium
I've decided. I'm going to go with my self sabotage for (adult) women with ADHD either newly diagnosed or suspecting they have it. It's the one that's nearest and dearest to my heart and that resonates most with me.

I was reading a book about women and ADHD, and the experiences and feelings went right to my heart and soul. I felt such relief, I knew it was right for me, for my first and primary niche. So it's on to the next lesson. Boy is that a relief.

When it came right down to it, it's what I should do, not what I wanted to do. :)
TheAbie Premium Plus
As long as you connect with your target audience, make them feel at ease, meet them where they are at, can help them with their issues, give them sound advice, and you are likable. This will eventually lead to them trusting you.

All the best to you going forward and thank you for letting us know.
Maghdalena Premium
Thanks, Abie. I'll do my best. Appreciate the support. 😎
jghwebbrand Premium
Yes, are so happy for you that you have chosen your niche. And yes, it most certainly is a relief. It's exciting to learn that you found a book that really helps you and will help you as you more forward with the training and build your website. .
Maghdalena Premium
Thanks so much. Have my website started anyway. All set up. :)
jghwebbrand Premium
I have tried for about an hour but I am locked and cant proceed to enter back door of website, I go to website tab ,then I click on log in ,then it goes to site health page not my web page, kinda hard for a computer illiterate I have a domain name but I want to change my title name , someone on the chat line told me how to delete but could not delete
TheAbie Premium Plus
You have to delete and start again.

To delete a siterubix subdomain | or dot com if applicable, click details on subdomain in question in site manager, onward next page scroll all the way to the bottom and click delete.

Then you may go to Site Builder

Choose a free domain, enter credentials and follow procedure.
jghwebbrand Premium
Did you get your free site deleted. If not, here are the instructions.
How to delete and build different free website.
Menu Bar -> websites -> Site manager -> find your website
Look in lower right hand corner for "details" click on it.
Then scroll down and look in bottom left hand corner for "delete"
Click it.
To create a new one
Menu Bar -> websites -> Build Website -> Free website.

That is the advantage of starting with the free website because it can be deleted.

Once a dot com domain name is purchased it cannot be deleted. You are the owner for a full year and can renew it for same length of time. To get a different domain name you must buy another dot com domain name. A purchased domain name cannot be changed because of industry standards for domain name registrars.