NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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MK2710 Premium Plus
Q
Thanks for the video, understood what Niche is( community of people we are going to help them choose product through our website).
Motivational statement : There is NO any wrong niche, meaning there is 'ocean of niches', I need to fetch a bucket for this business.
My first niche will definitely not be my last.
I am all excited to make money for the needy.
Wow, thanks
Reply
AbieAJ Premium Plus
Hi

Yes basically.

The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank aand you are going to get closer to a specific audience. Your niche research:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
Welcome to WA. Glad the video was motivating.

Yes, you choose a niche - help people with it and then include related product links in your content posts.

Here's an example of a niche we like and monetize.
We like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. I can talking about camping, my experiences, what I have learned about camping, and how I have found good equipment and what I believe is the best equipment. Once the website is established and has a good volume, its scope can be expanded to include other things camping related.

WA is a very friendly, helpful and active community. We like to help new comers achieve success. The Online Entrepreneur Training is a self-managed program. You can do it at your pace. When you have questions, you can ask them in the comments section after each lesson.

We do wish you much success.
Reply
jghwebbrand Premium
Here's the complete niche help list.
First criterion must always be "are you passionate about your niche" because you will write 100+ posts and 200+ is better and they should be 1000+ words to rank well. So whatever you choose always deal with this first. Second think how you can help people solve problems in your niche. Does that excite you? Your degree of passion to help others makes a difference. A website is more than selling. The focus needs to be helping.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. I can talking about camping, my experiences, what I have learned about camping, and how I have found good equipment and what I believe is the best equipment. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.


Ideas For A Niche

How To Find Your Passion
If have no niche ideas here are some things to think about
list of 3000 niches How to Become An Expert in Any Niche Then when you have ideas compare them using http://trends.google.com to find out interest and trend.

First criterion must always be "are you passionate about your niche". Second think how you can help people solve problems in your niche. Does that excite you? Your degree of passion to help others makes a difference. A website is more than selling. The focus should be helping.
Reply
Hello all,
I am very new almost a new born to making money online. I am a recent divorcee and I want to make more money to give my daughter the best life she could ever imagine. I look forward to learning and progressing in this industry. The best thing I ever learned in all my years in the Navy and NSW is the only easy day was yesterday.
Reply
JoeRebisz Premium
Hello and welcome home Michael from a fellow vet (USAF). Any help we can provide, just let us know. Good luck sir!
Reply
jghwebbrand Premium
Hello,
We are delighted to meet you. And so glad you found WA.

WA is a very friendly, helpful and active community. We like to help new comers achieve success.

The way to learn the online process is to complete the Online Entrepreneur Training which is a self-managed program. You can do it at your pace. When you have questions, you can ask them in the comments section after each lesson.

Here is the link for the Online Entrepreneur Training Level 1 in case you need it. It is necessary to follow the training step by step rather than jump ahead. Here’s an overview of how the process works. This is a very exciting opportunity and we wish you much success.
Reply
AbieAJ Premium Plus
Hello,

For the first seven days you can test drive platform limited premium access to see if it fits with your business needs and objectives.

WA is a learning platform that teaches us how to build a progressive successful site for affiliate marketing. Please follow the training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Also it would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Apples64 Premium
From one Aussie veteran (RAE & SASR) to another welcome to Wealthy Affiliate Michael.

Mark
Reply
michaelw777 Premium
I am just going to say; click the magnifying glass in the top right corner. Put in Success Stories and go from there. Do it again; and this time put in How To Succeed.

But, don't take too much time from the training for this. The Training is very important.
Reply
MistyDawn17 Premium
Good evening! I just started a new website and I am trying to alter my sidebar widgets. But... when I am in my back office and select Appearance and then widgets I am just seeing a plain white page. The theme that I am using is SKT Gym. Does anyone have any suggestions?
Reply
AbieAJ Premium Plus
Hi

As a premium you may install the classic widgets plugin and with the classic editor.

https://wordpress.org/plugins/custom-sidebars/
https://wordpress.org/plugins/classic-widgets/

Initially you may download to your PC and then upload .zip files to your WordPress sites back office.

Or go to Plugins > Add new, input classic widgets, install and activate.

However in the standard view you may click the plus to add something or the three dots and choose to remove a block from the drop down menu.

Moreover some of these free themes I have tested already may not work properly. Just one of them did however I can't remember what it was.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
MistyDawn17 Premium
Thank you. On my previous websites I could easily alter (delete) some of the dummy sidebar widgets, but this one was different and had nothing. I appreciate your response and will be working on that tomorrow!
Reply
AbieAJ Premium Plus
WordPress had an update, Widgets section has changed.

No worries you are so very welcome.
Reply
interesting
Reply
jghwebbrand Premium
When you encounter theme specific issues you may also want to use your favorite browser and check your themes documentation to the issues or how others have solved the problem because WP themes do have differences.

Hope you solved your widgets issue.
Reply
19sonic71 Premium Plus
The only thing I'd like to suggest is.. For Premium or PP+ members is maybe do a video for that as well. Going through lesson 6 I didn't have the site editing options that you were showing, I figured it out and I had to do it through the Theme page itself for my custom theme. I understand you're simplifying the steps, but a novice like me has had to dabble in some things that I'm unfamiliar with.
Reply
jghwebbrand Premium
Thanks for the video idea/
You can compare the WA membership types and features here.
https://my.wealthyaffiliate.com/join/
Reply
AbieAJ Premium Plus
Hi

There is one, but you have to be logged in or signed up to view it.

To learn more
https://my.wealthyaffiliate.com/premiumplus

Comparison Chart
https://my.wealthyaffiliate.com/join

Notes taken on board thank you.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
KaceeM Premium
My niche included women age 18-35 that are looking for more guidance on developing better habits personally and financially, to work towards a healthier financial future. I may have started backwards because I have a website drop shipping t-shirts that I design, and in order to bring traffic to my website, I began posting on Instagram finance tips a few times a week. So my question is, even though tshirts have nothing to do with my niche, can I blog on my website about developing better habits personally and financially and still sell my tshirts? And I would want to find affiliate programs to go with what I am blogging about as well.
Reply
ColtonJames Premium
You'd want to have t-shirt designs that fit within the niche that you are blogging about. That'd be like having a website about small dog toys while also trying to promote opportunities to make money online - Google will be confused about what you are trying to offer to folks and they would notice how irrelevant the content was to what you are trying to promote.
Reply
jghwebbrand Premium
Welcome. It's great to see you have been trying some online things.

It is recommended that you market only products that related to your niche. I would keep your t-shirt drop shipping website completely separate. If drop shipping for t-shirts does not work out for you, you can always create a website for t-shirts and look for affiliate programs that have what you are interested int.

t-shirts + affiliate programs + location (location is optional).

As for your niche idea - women age 18-35 that are looking for more guidance on developing better habits personally and financially, to work towards a healthier financial future, that is a very broad topic. Where will you start start and when will you know you are done? This is a very hot topic.

Maybe you can address questions your audience is lookin for first.

Here are some resources to give you some help.
Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use http://Quora.com

You can develop your "financial" niche using the free http://siterubix.com website and later MOVE it to a dot com domain name website. By doing this you will not loose any of your content pages and posts, images, theme or settings. We use this feature and find it so seamless.

When first starting a new niche new ideas surface and it is great to know you can use a free website and MOVE it if you become a Paid premium member.
Reply
jghwebbrand Premium
Here are some general niche tips.
A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.


Ideas For A Niche

How To Find Your Passion
If have no niche ideas here are some things to think about
list of 3000 niches How to Become An Expert in Any Niche Then when you have ideas compare them using http://trends.google.com to find out interest and trend.
Reply
KaceeM Premium
Thank you so much for your help. To follow up, if I narrow it down to this statement: I want to help women age 18-35 with saving money, investing, and building healthy habits.
Is this specific enough or should I narrow it down further? These are the main topics that I have been focusing on.
Reply
jghwebbrand Premium
Ok say I believe you are saying you will help these women save and invest money by building healthy saving and investing habits. Yes, that is great

You have a great niche and opportunity here. Once site starts gaining traction, traffic and authority you can expand to other aspects.

Cheers!
Reply
AbieAJ Premium Plus
Hi

With my dropshipping business if I want to blog related to the t-shirt business vs finance other you'd confuse Google and your visitors. And therefore, ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

And divert traffic to my t-shirt business vs merchants stores.

You also need to be careful in that niche as perhaps it could be part of the YMYL (Your money or your life) niche and you can directly affect people's lives. You might need a disclaimer for every page. The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

You'd want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank aand you are going to get closer to a specific audience. Your niche research:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
AbieAJ Premium Plus
If interested in the make money online niche, you may want to head to the Affiliate Bootcamp You'd also wanting to choose a target audience, folks that resonate with you, know so well and can connect with them through your content. However, we always recommend starting out with own niche vs the Affiliate Bootcamp (make money online niche) as the latter is a lot harder and more competitive, you would need to write 300 to 400 articles before you are able scratch the surface. (vs. 100 articles own niche)

You'd also need to do the whole Bootcamp in its entirety before you can commence with your site.

Recommendation is to focus on ONE niche at a time, even Kyle himself would recommend the same.

To learn more Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
michaelw777 Premium
If you want to find Affiliate Programs? Try this; Affiliate Program + and your subject. Just try searching that in Google.
Reply
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