NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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I am now in lesson 3 where I get to choose a niche, I am just wondering why does the niche has to be narrowed down to a very specific area, like for example i cant choose fitness, but I may choose something specific about fitness like running shoes or yoga pants?
AbieAJ Premium Plus
Hi, fitness is too broad and yes it has to be narrowed down as to what type of fitness like you say yoga again what type of yoga and for what group i.e specific yoga exercises for beginners.

Who would benefit most from what you have to offer, what's my target audience?

You'd be required to write a lot of content so it is important you are passionate and genuinely interested in the niche of your choice.

You would initially be starting out with a specific sub category niche by time site starts attracting traffic, traction and authority you can then scale.

@AbieAJ well delivered! thank you so much
AbieAJ Premium Plus
You are so very welcome.
GeoffreyC1 Premium
Your aim is to be become an authority in the subject so that you can build a customer base who know you will have everything they need in a particular area and keep coming back. It also helps Google rank you
AshiaR Premium
I must have missed something... I now signed up for the premium membership. Which as I read about multiple times seems amazing. Im now watching the welcome video and there are constant references to yet another program apparently called premium plus. I thought I signed up and will be paying to have all the extra perks and access. But now im hearing of a premium plus where someone has even more stuff available im guessing for even more money per month...I don't understand I heard nothing about this until what's the deal about this plus??
AbieAJ Premium Plus
Hi yes there are two tiers premium and premium plus +. And congratulations on becoming a premium.

To learn more

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First month is $49 then $99 monthly afterwards collected automatically until you cancel

PP+ Members -- 200+ Expert Classes Per Year -- 50 Premium Websites -- Priority Expert Private Help -- Jaaxy Enterprise (Instant Competition Analysis)
Ronnie2030 Premium
congratulations on becoming Premium. When I start making money I plan on moving to plus.
GeoffreyC1 Premium
You are fine with Premium for now.
MarkF7 Premium
I am in the website building process. I have three questions.
1) When does my website go live for public viewing?
2) If it goes live for the world to see by default, can I block it from
going live until its completed?
3) Is there something in the training concerning Terms of Service,
Privacy Policy, Refund Policy, so as not to run afoul of GDPR
and FTC Guidelines?
DianeScorpio Premium
Hi - your website is live as soon as you create it, but it is not in the search engine until Google finds it. This can take a couple of weeks or more and you will get an email when it happens.

You can use a plugin to show that your website is under construction. However, until you have a lot of content on it, the site is unlikely to be seen by visitors anyway.

And a website is never finished! You need to maintain it by adding original, new content on a regular basis.

Yes, there is training on the legal requirements.
MarkF7 Premium
Thank you Diane! I appreciate your insights.
GeoffreyC1 Premium
This is all in the training. As soon as to hit publish it is live. You will set up privacy pages as part of the training.
I have an interest in making money online through different websites / apps. For my niche, I believe "make money online" / "work from home" would be too broad categories & I do not seem to find any profitable sub niche / category which fits with my area of interest / passion. Should I choose a particular website / app as my sub-niche or would that be too narrow. How should I go about it. Can you please suggest?
AbieAJ Premium Plus
Hi, we have an in house program the Affiliate Bootcamp promoting WA platform (make money online niche) You may want to head for Level one to learn more Please keep in mind the make money online niche is a lot harder and more competitive you'd need 300 - 400 original articles before you are able to scratch the surface. Primarily you are wanting to start off with a sub category niche and when your site starts gaining traffic, traction and authority you can then scale Keep in mind a niche a site.

That was indeed very helpful... Thank you!
LonnekeF Premium
For the past couple of months I have been so uninspired and zombie-like. But today something happened to me. I'm not a very outwardly emotional person, but I was SO inspired today that I thought I could burst with excitement. I even shed a few tears about it. I have an amazing niche in mind that can help a whole country as well as the smaller businesses inside of it. SO PUMPED!
Nedia Premium
Keep on going, wishing you all the best!

jghwebbrand Premium
We are so excited for you. WoW You are making us very curious too. Glad you have an inspiration for a niche. And do remember the important of us8ing Jaaxy for to get keyword phrases for your content post.

We will be anxious to see more blogs as you progress.