NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, Karaoke, Cycling, Sun Protection...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited. There is NO SUCH THING as choosing the wrong niche.

Here are a few example niches out of 1,000's of potential ones:

  • Natural Skin Care
  • Learn How to Play Basketball
  • Starting an Online Business
  • Learn Sand Art
  • Baby Feeding
  • Wine Making
  • Cryptocoin Investing
  • How to Write Faster
  • Black and White Photography
  • Go Kart Racing
  • Make-up Tutorials

There are so many directions you can head, so simply choose an audience that you want to work with.

We have a "Niche Finder" tool that you can use to come up with ideas, it is very easy to use and will help you come up with all sorts of ideas.

Simply enter your ideas, and then click "Find Me Niches" and it will produce 10 targeted niches to your search.

===> Access the Niche Finder Tool Here

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

    If you have any questions about your niche, feel free to leave a question below in the comments area and we will help you out.

    If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate (one of the most lucrative affiliate programs in the world).

    ==> Go here if that is you.

    If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

    Onto the next lesson, building a website! Exciting stuff is ahead! :)

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    Hello, I need some advice -- I make Wood signs and getting ready to sell on Etsy. I would like to use this website as my blog and promote on Pinterest. In this category there are a lot of supplies that can be promoted --- I that ok or do I need to just concentrate on one Item I use in my wood sign making
    TheAbie Premium Plus
    Absolutley a direction you can pursue. A focused niche aspect related to woodworking to writing about, walk your target audience through your journey, give them sound advice and then promote products however relevant.

    ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
    Zigmeister Premium
    I am somewhat stuck on choosing a niche. First I couldn’t think of anything…… I am totally unsure of what to choose. I have many interests and am passionate about most of them, from playing guitar to bodybuilding and fitness all the way to conspiracy theories. Go figure 🤷‍♂️
    Any pointers greatly appreciated
    Kyle Premium Plus
    Sure, these are directions that you could head with your niche. Within the guitar niche, there are many directions that you could head and many people that you could help.

    1. Left-Handed Guitars
    2. Acoustic Guitars
    3. Electric Guitars
    4. Classical Guitars
    5. Guitar Effects Pedals
    6. Guitar Amplifiers
    7. Guitar Strings
    8. Guitar Accessories
    9. Vintage Guitars
    10. Bass Guitars

    Those are just a few examples. When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

    I want to help people that ______________.

    Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
    Zigmeister Premium
    Thank you 👍
    TheAbie Premium Plus
    Kyle got you covered here, however should you require additional assistance kindly let us know.
    Zigmeister Premium
    Appreciate it, thank you
    TheAbie Premium Plus
    You're very welcome :) Feel free to reach out when you need help or have questions. And all the best to you on your online journey and business endeavors.
    Hey Kyle sorry it been a min since I holler I'm still wanting this WA it just I'm going threw some rough times at the moment I'm so depress about way things going for me I take one step forward then I'll fall 2 miles back but I'm still fighting forward thks for believing in me
    TheAbie Premium Plus
    Super welcome to WA.

    We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

    You can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

    The Wealthy Affiliate is a learning platform that teaches you how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

    You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle
    Kyle Premium Plus
    No problem Darrell, things happen and you can work at your own pace. We are not going anywhere, when you jump back into things let us know if you need a hand with anything at all. :)
    DarleenP1 Premium
    Hello Kyle
    I apologize for not contacting you in a while. We have been dealing with a very important family crisis. I am back and ready to go. I have just finished the niche video and I am considering to make Hydrogen Infused water my niche. My question is do you think that would be doable and is that considered a health and fitness subcategory. I have been hearing a lot of hype about this product and it has captured my interest. I would love your opinion on it. Thank you and Happy New Year
    Just wanted you to know that this is MY YEAR!
    TheAbie Premium Plus
    Great direction however you would want to think of a focused aspect that would utilize Hydrogen Infused water and who's likely to benefit from what you have to offer.

    Also if you can provide your visitors with impeccable content addressing issues in relation, time and time again, it can be a great endeavor..

    When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

    So I want to help people with ____________________ ?

    Fill in the blank and you are going to get closer to a specific audience.
    Hi Kyle; thank you for that informative training.
    I am still an infant honestly when it come to this. But once you have set up your affiliate website, who provides the content for the product? Do i have to create it or the "company" of the product provides it for me?
    TheAbie Premium Plus
    You can research other people's work, however all content must be original written in your own words.

    That's to include all content, both informational and review posts.

    You would normally need content and traffic before you can apply for programs as they would inspect those elements prior approval. Once accepted they supply you with material and unique coded links you can add on your website.

    I hope this helps.
    aaah gotcha! So i cant launch until I have created traffic? but how would i create traffic with no product?
    TheAbie Premium Plus
    Your website should have 70% informational and 30% reviews.

    You can create informational posts that will drive traffic to your website.
    Thank you
    TheAbie Premium Plus
    Most welcome :)