NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, Karaoke, Cycling, Sun Protection...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited. There is NO SUCH THING as choosing the wrong niche.

Here are a few example niches out of 1,000's of potential ones:

  • Natural Skin Care
  • Learn How to Play Basketball
  • Starting an Online Business
  • Learn Sand Art
  • Baby Feeding
  • Wine Making
  • Cryptocoin Investing
  • How to Write Faster
  • Black and White Photography
  • Go Kart Racing
  • Make-up Tutorials

There are so many directions you can head, so simply choose an audience that you want to work with.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

    If you have any questions about your niche, feel free to leave a question below in the comments area and we will help you out.

    If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate (one of the most lucrative affiliate programs in the world).

    ==> Go here if that is you.

    If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

    Onto the next lesson, building a website! Exciting stuff is ahead! :)

    Tasks 0/2 completed
    2. Choose YOUR Niche!

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    MikeGhibaudi Premium Plus
    Hi…brainstorming a niche for my second site. Would a site for “cool new dog toys” be a good niche, I can do reviews and affiliate programs and I used to own a Pet Care business with my wife or do you think it would be too broad?

    Your thoughts would be appreciated!

    Thank you in advance…for your thoughts and feedback.

    TheAbie Premium Plus
    A niche is not a product vs a subject, You ought to discuss an aspect of dogs like training or care to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind), you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

    The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

    Please be aware you also need to create lots of content addressing issues related to your focused niche website.
    MikeGhibaudi Premium Plus
    Thank you Abie…I’m thinking now maybe “Healthy Dog Treats”, “Healthy Homemade Dog Treats” or “Organic Dog Treats”.


    I love Christianity niche its a great audience i would love to work with... i feel i can come up with creating digital content for social media accounts easily and i would love to do it every only problem is what to sell..?? I'm thinking something digital downloadable products or mobile applications downloads which can help them strengthen their faith on daily basis..or a christian store with physical and digital is still the best selling book today, but i also would create a store around Christianity niche where they can find more types of products eBooks, online educations, christian online dating, physical bible or downloadable bible.. and here I will need help to find great affiliate products to connect my audience.
    TheAbie Premium Plus
    You may search Programs

    Promote tab top menu


    You can do a google search
    Your niche + affiliate programs
    Your niche + affiliate programs + location
    and see what results you get

    plus there's folks here doing the same niche more or less.

    Facile Premium Plus
    I have been promoting products form Click bank and Created websites, funnels, and such, Even spend thousand of Dollars in Facebook advertising, Unfortunately never able to make a penny, My biggest issue is that finding a niche, I'm passionate about many things, but when it comes to Promoting products it's all way's been a flop.
    TheAbie Premium Plus
    I think of something I am passionate and genuinely interested in, I know lots about and can create succinct original content addressing issue in relation.

    For example workout exercises for beginners.

    The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

    A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

    ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

    When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

    So I want to help people with ____________________ ?

    Fill in the blank and you are going to get closer to a specific audience.
    TheCatherine Premium Plus
    Go through the training before you go down the road of paid advertising.Dont think about this as promoting products, but what problems can you help people solve. Think about offering a service to people first and later the profit will come from that
    Hi just wanted to say hi.. I have not had much time lately to do anything. I am going to try my best to make an hour a day to work on this. If that works out then I will try for two. Thank Have A Good Night and May God Bless You All!
    Kyle Premium Plus
    Sure, no problem at all Crystal. Life gets busy, but as you jump back into the training just make sure you check off the tasks at the end of every lesson.

    As you start to see progress, naturally you will dedicate more time to your business. I started out while full time in school...and I have two young girls (with 100 activities lol) so I can appreciate the busy nature of life. You will do great though!

    If you need a hand with anything at all as you do move forward, let us know. You have a community of help!
    TheAbie Premium Plus
    Thank you for your notes here.

    First super welcome to WA, it is so awesome to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

    Kindly let us know when you need help or have questions.

    All the best to you going forward.
    jghwebbrand Premium
    We are so very glad to meet you. And so excited you are here.
    The training is self managed so you are free to go at your pace. You have 5 free training lessons and a free website to work with.

    Whenever you have questions, feel free to ask in the comments section here.

    We wish you well.