NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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LeboRamagaga Premium
Hi Kyle...
another great video.. thank you. Things are becoming clearer at this point. Its not actually as complicated as I had envisioned..

For now the only question I have, are regarding plugins for a theme I've chosen for my website... Will this be covered In the upcoming lessons or?
Reply
AbieAJ Premium Plus
HI

If you have selected a theme that want to install plugins you may or may do so, they are there to aid your template.

However if you do, note them down in case you do not like the theme and wants to change it. You'd know what to uninstall.
Reply
LeboRamagaga Premium
Okay great.

Thanks Abbie. :-)
Reply
AbieAJ Premium Plus
You're very welcome.
Reply
jghwebbrand Premium
Hi Welcome to WA. We are delighted to meet you.

Yes, the required plugins are covered in upcoming lessons.

And if you don't see what you were looking for just ask..

We wish you much success.
Reply
michaelw777 Premium
Your basic Plug In Needs; they should be covered in the Training; just keep doing the Training; and your basic Plug In Needs should be covered. After doing the Training; if you still have questions? Please do ask again?
Reply
RBKn Premium
I’m using an iPhone 5SE (as my laptop is currently not working) trying to add menu and navigation to my website and finding it difficult.
I’m unable to view my website to check that I’ve added header menu to my website.
Trying to access my WordPress account in order to get a better view. But not sure of my password
Can anyone help resolving these issues?

Thanks
Ruth
Reply
AbieAJ Premium Plus
Hi

You may want to zoom out if you can. You can reset your pw in site manager

https://my.wealthyaffiliate.com/websites

Sometimes when we copy and paste, we tend to add a space, best if you input manually.

If issue persists, you may like to contact support

https://my.wealthyaffiliate.com/websites/support
Reply
RBKn Premium
Thanks AbieAJ for your quick response.
I’ll try your suggestion to see if this resolves the issues.

Ruth
Reply
AbieAJ Premium Plus
No worries, kindly let us know how you get on.
Reply
RBKn Premium
Hello AbieAJ
I’ve not been able to zoom out or reset page view in site manager to make viewing more easy on my iPhone.
I have gone back over the menus and navigation training video, just to reinforce my learning for actioning this task.
I’ll attempt to set up the menu and remove some of the widgets on my website again.

One more question, can I access my WordPress account using the back office admin for my website on WA?

Thanks
Ruth
Reply
AbieAJ Premium Plus
You can access in two ways either via Site Manager route

https://my.wealthyaffiliate.com/websites

Or independently via [domain].com/wp-admin however you need collect your credentials via Site Manager.
Reply
jghwebbrand Premium
I do hope this blog helps you.
Using WA on Mobile Phone
Reply
michaelw777 Premium
No Offense meant; trying to help. But, I would just say; until you can get your laptop fixed? If you want to?

If you have the money? You might consider buying a new Laptop on Amazon or E Bay? Just a suggestion. Trying not to Offend; trying to help.

Hope this helps and encourages?
Reply
ElodieF4321 Premium
Sure that's it, there is nothing stopping you for this is the best decision you can make concerning your business. There are many tools and help awaiting you.

When you have upgraded you're privy to all tools, all support is available to you, you can ask as many questions as you wish, you have access to PM, if you're stuck you can holler.

As you go along everything will become clearer to you. Blessings and keep pressing on.
Reply
AbieAJ Premium Plus
Thank you for your notes Elodie.
Reply
jghwebbrand Premium
Thanks for sharing your thoughts here.
Reply
markh12 Premium
The website I want to build has a lot of diffrent products, it is more about being self-sufficient but as you can imagine there could be many products within it. It would take many websites to cover each product by itsef, do you think this can be done with just one website with many different products or is it best to focus on just one type of product.
Reply
AbieAJ Premium Plus
Hi

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
AbieAJ Premium Plus
The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga

You may like review below resource for more ideas

Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Your niche research which you'd fine in site content > templates:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Reply
AbieAJ Premium Plus
We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches us how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to the Wealthy Affiliate and our community.

Also it would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
Welcome to WA. It looks like you have a lot of ideas here.
The next step is to organize your thoughts and and decide who your audience would be to appreciate the help you wish to give. What is it about the self sufficient group you want to help. What is it that want that you will help them with.
Reply
jghwebbrand Premium
Here are some niche tips to help you refine your self sufficient idea because website. is not about products its about helping people solve problems.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping.
Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning and to give my website has a chance to rank and grow in traffic, the focus needs to be a smaller scope.

For example my initial narrow scope could be: essential camping equipment for beginners. I can talk about camping, my experiences, what I have learned about camping, and how I have discovered what is really needed. Since I am quality focused, I have found good equipment which I believe is the very best. I will share my review of the equipment I use and why it is the best. Once the website is established and has a good volume of traffic, its scope can be expanded to include other things camping related.

So with my initial narrow scope, after visiting my website, a beginning camper will have a good idea of what camping is all about for a beginner and the equipment needed and the best brand products to buy. I will have many products on my niche website, but they will all relate to camping.

I am passionate about camping and want my readers to get excited about it too and feel comfortable when going for the first time that they have the necessary equipment..

So my niche is camping with an initial narrow scope. My targeted group is beginning campers wondering what equipment is needed and what the best is.

I have had some disappointing experiences so I want to help them avoid the same mistakes I have made. I will help campers buy the right equipment to make their camping experience more pleasant and safe.


I will write many content posts about camping (the how to’s, what is, etc.). A beginner camper has no idea what kind of equipment is necessary. So I will write posts about the necessary equipment. I will choose products I can recommend. I will compare products and identify the best. So after visiting my website a beginning camper will have a good idea of what camping equipment is needed and the best brand products to buy. So I will have many products on my niche website, but they will all relate to camping equipment necessary for a pleasant and safe camping experience.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com. You can also use https://searchresponse.io/people-also-ask
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Keep in mind it's important to choose a niche specific enough that way the target audience arrives at the website and finds exactly what they're looking for. When you go to broad, you lose that.

Health and Wellness would be a very, very broad niche, a little too broad.

If you choose a niche specific enough with plenty of room for scaling out later you are in good shape.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

Availability of affiliate programs for niches can be found using the following browser search,

Your niche idea + Affiliate program
Your niche idea + Affiliate program + Location (location is optional).
Reply
michaelw777 Premium
I am just going to say; you can make your Niche as broad as you like; and then do specific posts later. You can have a very Broad Niche; and later make specific posts.
Reply
Hello everyone. I just joined the WA community today and have just completed the 1st Lesson. Just wanted to jump in and say I would be interested in reading/listening to "Self-help" E-books and reviewing/summarizing them. That way I am enjoying and developing mentally and sharing summaries/highlights of books on my website. Is this specific enough as a niche? Cheese and Tx
Reply
SVigneau Premium Plus
Hi @Olowu
Welcome to the great team, The wealthy Affiliate.
I wish you to success here like ever before
Take care

Sophie
Reply
AbieAJ Premium Plus
Hi

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
AbieAJ Premium Plus
The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in self-help

You may like review below resource for more ideas

https://blog.feedspot.com/personal_development_blogs/

"Personal development isn’t a niche. It’s an industry. You’d want to get more specific with what audience you’re helping and what goal within the personal development niche you’re helping with. Time management? Sales training? Law of attraction? Habit formation? Making vision boards?

The problem is some people try to do it all then it becomes hard to sell anything because you don’t have enough people who have the same interests."

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Your niche research which you'd fine in site content > templates:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Others

https://onemorecupof-coffee.com/best-self-help-affiliate-programs/
https://onemorecupof-coffee.com/best-personal-development-affiliate-programs/
Reply
AbieAJ Premium Plus
We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches us how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to the Wealthy Affiliate and our community.

Also it would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Josh Lanska Premium Plus
Welcome to WA!
Reply
jghwebbrand Premium
Who is it that you want to help with "self help". We see that you wish to help your audience with books.

"self help" is a broad topic so unless you start with a sub category your audience will be disappointed because they are looking for a lot of detail on a specific "help". Start with a narrower focus.
Reply
jghwebbrand Premium
Here are some niche tips you can apply to your "self help" idea.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping.
Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning and to give my website has a chance to rank and grow in traffic, the focus needs to be a smaller scope.

For example my initial narrow scope could be: essential camping equipment for beginners. I can talk about camping, my experiences, what I have learned about camping, and how I have discovered what is really needed. Since I am quality focused, I have found good equipment which I believe is the very best. I will share my review of the equipment I use and why it is the best. Once the website is established and has a good volume of traffic, its scope can be expanded to include other things camping related.

So with my initial narrow scope, after visiting my website, a beginning camper will have a good idea of what camping is all about for a beginner and the equipment needed and the best brand products to buy. I will have many products on my niche website, but they will all relate to camping.

I am passionate about camping and want my readers to get excited about it too and feel comfortable when going for the first time that they have the necessary equipment..

So my niche is camping with an initial narrow scope. My targeted group is beginning campers wondering what equipment is needed and what the best is.

I have had some disappointing experiences so I want to help them avoid the same mistakes I have made. I will help campers buy the right equipment to make their camping experience more pleasant and safe.


I will write many content posts about camping (the how to’s, what is, etc.). A beginner camper has no idea what kind of equipment is necessary. So I will write posts about the necessary equipment. I will choose products I can recommend. I will compare products and identify the best. So after visiting my website a beginning camper will have a good idea of what camping equipment is needed and the best brand products to buy. So I will have many products on my niche website, but they will all relate to camping equipment necessary for a pleasant and safe camping experience.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com. You can also use https://searchresponse.io/people-also-ask
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Keep in mind it's important to choose a niche specific enough that way the target audience arrives at the website and finds exactly what they're looking for. When you go to broad, you lose that.

Health and Wellness would be a very, very broad niche, a little too broad.

If you choose a niche specific enough with plenty of room for scaling out later you are in good shape.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

Availability of affiliate programs for niches can be found using the following browser search,

Your niche idea + Affiliate program
Your niche idea + Affiliate program + Location (location is optional).
Reply
Cshire Premium Plus
Welcome to the community! I love reading self-help books myself - though I personally prefer having the solid thing in my hand. I agree with what others have stated as you may want to focus on exactly what kind of self help you want to focus on - maybe self help for business? Or self help for mastering your own mentality? I also wouldn't limit yourself to e-books. While you might like them, people like me who like the same sort of content might want to buy the physical book! (and allow you to make a commission off the sale in the process!)

Good luck and welcome again!
Reply
michaelw777 Premium
That is fine; but I will say; if you do that? Make sure to put the material in your own words. Just make sure that your material is in your own words; so you don't get into trouble.
Reply
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