NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, Karaoke, Cycling, Sun Protection...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited. There is NO SUCH THING as choosing the wrong niche.

Here are a few example niches out of 1,000's of potential ones:

  • Natural Skin Care
  • Learn How to Play Basketball
  • Starting an Online Business
  • Learn Sand Art
  • Baby Feeding
  • Wine Making
  • Cryptocoin Investing
  • How to Write Faster
  • Black and White Photography
  • Go Kart Racing
  • Make-up Tutorials

There are so many directions you can head, so simply choose an audience that you want to work with.

We have a "Niche Finder" tool that you can use to come up with ideas, it is very easy to use and will help you come up with all sorts of ideas.

Simply enter your ideas, and then click "Find Me Niches" and it will produce 10 targeted niches to your search.

===> Access the Niche Finder Tool Here

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

    If you have any questions about your niche, feel free to leave a question below in the comments area and we will help you out.

    If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate (one of the most lucrative affiliate programs in the world).

    ==> Go here if that is you.

    If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

    Onto the next lesson, building a website! Exciting stuff is ahead! :)

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    Recent messages
    I tanks all the member and families of WA for your teaching and I appreciated your effort to answer all question s raised in a perfect way,
    I completed the 1st level with creating website successfully but,
    I'am forced to stop here because to upgrade my leve a$$$ is must and I Can't afford .....
    TheAbie Premium Plus
    Congratulations and that's great progress.

    You may remain a starter indefinitely and communicate with the platform indefinitely; you may search for resources in the magnifying glass top menu. You can also start building content for a focused niche website. You can join the platform when you can; no rush here.

    Moreover, I would consider joining the platform if you are serious about pursuing an online business.
    RussellGr Premium
    I'm going through all the training again as I think it's good to do every so often. I didn't comment so much the first time round, but it's good going in, knowing that the training works. I'll try to add to the comments as I progress this time, and help at least one colleague here each time.
    TheAbie Premium Plus
    That's really awesome Russell, and so happy to see you here :)
    HBoshek Premium
    I am stuck on a niche. I have herbal medicine knowledge, and the idea is to educate others on the benefits of herbal medicine. Herbal medicine is broad, so I am playing with ideas on how to find a niche within the world of herbal medicine. One of my ideas was to focus on "Tea Time is Me Time" and have content that discusses the benefits of herbal tea and the different ways to practice the art of "me time." Thoughts?
    LeslieGood Premium
    Hi @HBoshek
    First a disclaimer - I am brand new here, so take my comment with a grain of salt.
    I love the idea of herbal tea as medicine. I think that really makes herbal medicine approachable and even enjoyable. "Tea Time Is Me Time" is catchy but I don't know if it conveys the nuance and depth of your intention of herbal tea as medicine. That distinction is key to your brand, I think you want it front and center.
    HBoshek Premium
    Thank you!
    MarcTydingco Premium
    Hi! I wanted to welcome you to Wealthy Affiliate!

    That is a great niche, but you’re right. It may be a bit too broad.

    Herbal Tea is a type of herbal medicine. You can come up with many keyword ideas around herbal tea.

    As for the name, it is catchy, but try to focus on what your website entails.

    Maybe “Natural Remedies with Herbal Tea” could be a good name because it entails the different kinds of treatments you can receive when drinking certain kinds of herbal teas.

    Hope this helps!

    TheAbie Premium Plus
    That could be a direction, and it sounds like you have figured this out; however few more choices here.

    Mental Health Herbal Medicine
    Digestive Health Herbal Medicine
    Cardiovascular Health Herbal Medicine
    Immunity Health Herbal Medicine
    Respiratory Health Herbal Medicine
    Skin Care Herbal Medicine
    Muscle and Joint Care Herbal Medicine
    Eye Health Herbal Medicine
    Sleep Health Herbal Medicine
    Women's Health Herbal Medicine

    Do any of the above interests you?

    Also, as this may affect someone's life, it may fall under Google's YMYL (your money or your life); you can learn more here.

    Initially, you would want to discuss an aspect of a focused niche with a qualified group of people who would be your target audience. You walk them through your journey, give your visitors sound advice and promote products however feasible.

    Start Your Business by Finding the Right Niche For You!

    Building a business at Wealthy Affiliate starts with a let us help you find one! You may research your niche below resource

    You have 50 runs, renewable monthly.

    Check out Kyle's Vlog I hope this helps.
    Mikedineen7 Premium
    Hello everyone. I'm looking for your opinion on a tag line I'm trying to create. I have an affiliate link to a Crypto website called "Copy My Crypto" which offers members the opportunity to buy coins that an expert has identified as a wise investment and have the following tag lines to consider. Do you have a preference or any you REALLY don't like?
    1. "Copy the Pros, Copy My Crypto."
    2. "Imitation is the sincerest form of investing"
    3. "Copy smarter, not harder"
    4. "Don’t try to be a crypto genius, just copy one".
    5. "Copy My Crypto, Copy My Success"
    6. "Copy the Pros, Invest with Confidence"
    7. "Investing Made Simple"

    Thank you team!
    Kyle Premium Plus
    Don't base your niche around a product, rather an audience. Sure you can promote that particular product as you build out your website, but first WHO do you want to help within the broader crypto space.
    "Investing Made Simple " speaks more to me. Hope it helps.
    Mikedineen7 Premium
    Thank you for your reply @swalleriei
    Mikedineen7 Premium
    I see what you mean @kyle
    I want to help anyone who's interested in investing in Crypto but has no idea where to start/ feels overwhelemed and is looking for someone to essentially hold their hand. That's what the primary focus is. Then secondary I want to offer them tools to facilitate the primary purpose. So in my case they join the website ($$) then they need a ledger to keep their crypto safe ($$). And I'm sure there are other services/ producst I can add to the list.
    Am I on the right track?