NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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Recent messages
Jennyroo2u Premium
Hi all, I haven't got a lot confidence in my niche for one reason or another, think it's too broad for starters. I have already set up a website and put on post about it. Done a lot of the training and gone back over most of it! Bit of a slow learner here.... Old age syndrome.

So I've decided to leave it there for now till I can get my head around it and try another niche. Any one got any thoughts on hoovers as a niche? May seem a bit strange, but being a cleaner for 15 years and cleaned hundreds of different houses, I know a lot about them, including repairing and servicing them. I could do reviews, tutorials, product comparisons......

Am I barking up the wrong tree?

Jenny
Reply
YvonneBray Premium
Hi Jenny Hoover’s sound great. Also, some places refer to them as vacuum cleaners, your skills as a cleaner would gives you plenty of posts.

You could add cleaning products your your carpet, how to remove red wine for example. Hope this helps.
Reply
Jennyroo2u Premium
Fantastic! Thanks. Think I was over thinking my other niche. Yes I was going to search in keywords about vacuum and hoover, to see which is the best word to use. Already discovered organize is more popularly searched than organise! Learn something everyday....

Great idea about cleaning products too. I have an abundance of knowledge there too.

Thanks.
Reply
DianeScorpio Premium
Hi - one thing to remember, is that Hoover is a brand name, it is not the name of the product. It has become common usage for everyone to call a vacuum cleaner a Hoover, but strictly speaking, that's not correct.

So, you couldn't use the name Hoover, in the domain name of your website.
Reply
Jennyroo2u Premium
Good point. Thanks
Reply
Yah Jenny, I guess it's one of those habits that we need to work on them. Like calling all toothpaste brands Colgate. Thanx for reminding us.
Reply
jghwebbrand Premium
This is an excellent niche idea. And you have a great asset - your knowledge and experience. You will be able really help people. The websites that do best as those that help people solve problems. The fact that you also fix vacuums is wonderful. We are so excited for you. On top of that it is hard to get along without one. So you have a big market.

Yes, you can do I can do reviews, tutorials, product comparisons. You can also do trouble shooting. WoW what a golden opportunity.

Here are some sites that may help you with your niche.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use http://Quora.com

http://ahrefs.com/keyword-generator also has a questions tab. Their tool is free to use. No need to sign up for the Trial period.

You may get overwhelmed because your niche is so broad. It would be a good idea to narrow it down by starting with a specific audience with a problem such as vacuum cleaners for pet owners. That's just an idea.

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

How to narrow a niche down How To Expand Your niche later
Reply
Jennyroo2u Premium
Thanks. I can't believe it's taken my over a week to realize this idea!! Don't think I've ever been in a house that hasn't got one.

Really excited about all this now.

I'll check out the links later.

Thanks again... Your all bloody marvelous.
Reply
jghwebbrand Premium
We are so glad we could help you with your niche. It's such a great feeling when you know your direction and you have such a great one. We expect great things to happen for you.

From this point on the training will help you to learn the concepts of building your website, writing content, getting it ranked, joining affiliate programs, adding links and then getting sales.

Really a bright future for you. Glad you are here.
Reply
AbieAJ Premium Plus
Hi

Vacuums are the products you would be promoting on your site vs a niche subject however it may need narrowed down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in vacuum cleaning

https://vacuumspecialists.com/blog/





When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Possible programs

https://onemorecupof-coffee.com/best-cleaning-products-affiliate-programs/

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
YvonneBray Premium
I think you got the wrong person, and I'm Yvonne, not Jenny. Mind you, and I like that name, Jenny. Yes, Hoover is a brand so is Colgate.
Reply
YvonneBray Premium
Cleaning things is a great way to help someone who is having trouble. I often search on the internet when I need to clean something or get a stain out of something.
Reply
Jennyroo2u Premium
Thanks for your input. Did a lot of brain storming and google searching last night. Came up with a domain name. It's the title I'm now trying to figure out., so I went onto Jaaxy for help. Would 'top rated vacuum cleaners' be suitable? Would this be too broad?
Reply
Hi friends I am also stuck in the middle of choosing niche ,as one of
member mentioned about affiliate link exactly I am in the same position.I have registered into many affiliate sites but all in vain but after joining WA I am sure I will overcome this problem very soon.
Reply
jghwebbrand Premium
Welcome.
Yes, WA teaches you that you must have 15 - 20 content blogs on your website before applying to affiliate programs. Also you will learn how to optimize your site for search engines plus a lot lot more.

Here's some help for choosing a niche.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

How To Find Your Passion
https://my.wealthyaffiliate.com/villyviking/blog/5-questions-to-find-your-passion-and-purpose-in-lifeIf have no niche ideas here are some things to think about
If have no niche ideas here are some things to think about list of 3000 niches Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

How To Expand Your niche later
Reply
Cwizden Premium
I had the same issue. What I did was finish ALL the training, making notes along the way. Then signing up for random affiliate sites (I mostly concentrated on Amazon and Link Share). After I finished all the training, I started watching some of the random classes. Long story short, I found some products on Amazon that I really liked and realized that nobody else was really focusing on them, even tho they are used every day by many, and BAM!! Made my first site.

One important thing to remember tho, do not just fly thru, post, page, and affiliate links. Even though I knew the whole process, I put about 24 hours between each step, and I went back through some of the lessons to make sure I didn't miss anything. It was about 2 days before my site was indexed, and then I threw in a couple links and a banner ad at the top. Now I will concentrate on traffic and my 2nd site.
Reply
Thank you so much for sharing your valuable experience with me.i also felt the same I need to go back again.
Reply
Great idea, thanx for sharing will also try this.
Reply
AbieAJ Premium Plus
Hi

Thank you for your notes.

If first starts with choosing a niche subject.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Onward next step in the process.

You site need be ready before you apply for affiliate programs

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 10 - 15 posts. You also would have to make 3 sales in your first 180 days.

Lucrative programs - 40 posts +

Once accepted, they've given you material and special tracking code links you can share on your site.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance with your affiliation terms and conditions, how commission payouts are tracked and paid. You need to read up how payments are made because different programs follow different rules; some pay by check others via PayPal or straight to your check account.

In the first instance, Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle I would always adhere to your affiliate program terms and conditions.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Hello Family,

I am at that part where I get to choose my Niche. I am kind of stuck, I love fashion, Health and fitness, skin and hair care. Of late I think I have grown found of making money online. Every day I find myself reading about how people make money online.

My problem is that I don't know if I am to choose a niche to make it a business in a place where I currently reside or if I can choose a niche and sell it to any market in the world. Before I joined WA, I joined Clickbank, Warrior plus and JVoo and already have some affiliate links to promote. What is your take on this?
Reply
Alikilko Premium
Hello. It took me a long time to choose my niche. I sat down and wrote a list of everything I'm interested in, then I thought about what I would like to do with my life when I'm in a position to quit my job. It's crafting! I love crafting. So I then thought about the things I would like to buy to enable me to do all of the crafts I love. I soon found my niche. I hope you find yours soon so that you can start to help other people while earning a good income for yourself xxx
Reply
I love kitchen appliances and utensils,so I think it's a good idea to look at what you are passionate about
Reply
Alikilko Premium
Great idea! They are also something people always need to buy xxx Good luck xx
Reply
jghwebbrand Premium
A niche is something you choose to be the subject of your website. All of your website content blogs will be about your niche.

We see that you have listed some niche ideas. Each niche should have its own website And it is important to choose only one niche at a time.

Each of your niche ideas is too broad. To start you need to marrow the one for your first website down.

How to narrow a niche down How To Expand Your niche later Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

A niche needs a target audience. Let's say you choose fitness. So your audience and starting niche idea could be loosing belly fat men over 50. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent. or something like that.

Who do you want to help. When you write your content blogs you will keep this group of people in mind.

Kyle always asks us to complete the following statement.
I want to help ____(group) with ______(problem) Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com


So the bottom line. Choose something you are very passionate about, hove some knowledge about and what to help people with.
Reply
AbieAJ Premium Plus
Hi

For and foremost, your niche need be focused to ONE niche subject. Otherwise it would confuse Google and your visitors.

Those are great niches, you need pick the ONE that best resonates with you and narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
AbieAJ Premium Plus
Hi

Those are the products you would be promoting on your site vs a niche subject which is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

You ought to think what those appliances and utensils can do for a specific audience, who would benefit most from what to offer. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Adeelah Premium
Hi. Throughout the course of the last lesson, I have one thing running through my mind. It's actually a business idea I have had for a very long time. But am also worried that someone here could steal this idea before I get to launch it.

Am new here and am wondering, Can I chat any of the admins privately?
Reply
Alikilko Premium
Hello. I guess we could all feel that another member here could steal our ideas, but I don't think members here would. It seems to me that they all have their own interests and niches. Besides, the world wide web is vast. After all, you don't just see one hairdresser, one teacher, one motor mechanic, etc advertising their services. I hope your business idea is successful xxx
Reply
yes m also new here
Reply
jghwebbrand Premium
You do have access to live chat for the first seven days of your membership.

Personally the concept of building a niche website is that you must have a passion for your niche and its best to know something about it. WA members have their own specific interests so it is highly unlikely someone would do what you have in mind much less even want to.

Here is some help to refine the niche idea you have.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later
Reply
AbieAJ Premium Plus
Hi

Sure, there are millions upon millions of similar niches on the web But first and foremost what differentiates you from the rest, is your own spin on your blog.

Your own original written content, your vibe how you research and convey the message to your visitors, understanding your audience really well and acknowledging their issues in your own posts. Each of us unique and do things differently.

So there you have it. Pure and simple.

As a starter, you do not have the facility of discussing issues in private as private messages service is included with a premium subscription to the platform.

You may also discuss via Live Chat, that's Help tab top menu.

Or ask us in here like what you are doing now.
Reply
RobinSlater2 Premium
I have reached lesson 7, however, going back to lesson 2 on reflection when it came to "choose a design" I don't feel happy with what I have chosen? Is it possible to go back and re-choose another design? Also is it possible if I can go back to "click" on a design to open it up get a clearer look at the details?
Reply
DianeScorpio Premium
Hi - yes, you have a choice of over 7000 themes! Log in to WordPress, go to Appearance and Themes. Click Add New, at the top of the page.

You can click on any theme to take a look at it. If you find one you like, click Install, then click Activate.

Do be aware that when looking at a theme, it will just be a demo of how your site could look, once you have customised it yourself. It is unlikely to come with the images that you see.
Reply
Cwizden Premium
I believe you can go back into that lesson and download another theme, then just follow the lesson to change it on your existing site. I'm not a pro, but I've changed like 12 times now, lol. I see in my back office, under themes I can upload another then click activate. I'm on a chromebook running Linux, it should be similar.
Reply
Oh! you went so far I am just starting it but I hope you can make it possible by yourself. good luck
Reply
RobinSlater2 Premium
Hi Diana
Thanks again. Yes I do realise it will not look the same, it was a bit of an impulse based on the background colour more so than content, it was like looking at a postage stamp, but good to know I can enlarge for a better view
Reply
RobinSlater2 Premium
Hi Cwizden
Thanks for the info, at least I now have another option to change the theme. Hope you finally settle your choice
Reply
am on my way
Reply
jghwebbrand Premium
Yes, you can find some themes and do a browser search. Find the names first in WordPress back Office -> appearance -> themes.

Example Astra Wordpress theme demo
Most themes allow you to see a demo online so you have some idea what it looks like in detail.

Also if your free siterubix.com website available you can try different themes.
Reply
AbieAJ Premium Plus
Hi

Absolutely.

You may do in Appearance > Themes and add new. Input keywords find what you are looking for. Install and activate.

You may loose out on some CSS styles however content will be left intact, a bit of tweaking and you are done.

We also recommend that you keep a back up theme, you can do with the TwentyTwentyOne.
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