- Level 1 - Getting Started
Steps to Choosing Your Perfect "Niche"!
So you want to start an online business, but you don't know where to start? The first step is to choose a niche. A niche is a specific market or segment of a market that you can target with your business.
There are many factors to consider when choosing a niche, such as your interests, skills, and the needs of your target audience. But the most important factor is to choose a niche that you're passionate about. When you're passionate about your niche, it will be easier to create content, products, and services that people want.
I have created a little video walk-through that will help you understand the process of choosing a niche (and to do it with much more efficiency).
Click the PLAY button the video below to watch the video.
To help simplify this process, here are a few tips for choosing a niche for your online business:
- Niche down. Don't try to be everything to everyone. Instead, focus on a specific sub-niche within your larger niche. This will make it easier to stand out from the competition and attract your target audience.
- Be creative. Don't be afraid to think outside the box when choosing a niche. There are many unique and profitable niches out there that people have yet to discover.
- Don't be afraid to fail. Everyone fails at some point. The important thing is to learn from your mistakes and keep moving forward. Through time you can be involved in many niches, and you can always change your niche down the road.
- Don't try to be perfect! No niche is the perfect niche, you make the niche perfect with the actions you will be taking (and taught here). ALL niches are profitable, afterall there are 5.25 BILLION people online and this your potential audience.
With hard work and dedication, you can achieve success in your online business, and do so within absolutely any niche! That is the beauty of the internet business world, you can do something that you love and build a full time business.
If you need help finding a niche or narrowing down your niche ideas, I recommend that us an Niche Finder AI tool that you have exclusive access to here being a member of WA that will help you speed up your niche research.
===> Access the Niche Finder AI Tool Here
**If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate (one of the most lucrative affiliate programs in the world).
Onto the next lesson, building a website! Your website is the foundation of all successful businesses online and by the end of the next lesson you will be up and running with this. Exciting stuff is ahead! :)
Top Helpers in This Lesson
You may follow up on the training step by step at your own pace; you are now in lesson one of level one.
Also, ask questions to get clarifications
Please know here at WA; you have a whole community rooting for your success. Good to have you here with us.
When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:
I want to help people that ______________.
Fill in the blank and you are going to be much closer to a specific audience.
Also, I recommend that you use the Niche Finder AI (Artificial Intelligence) platform here at WA:
If you plug your ideas in there, you are going to get lots of concepts for narrowed down niches. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
So I have a question, my top number 1 concern has been choosing the Niche and the reason is that my passions and what I like and enjoy which are Health & Fitness, Nutrition and Personal Growth and development comes under Google YMYL and EAT.
Considering that in order to get clicks on my links and get commissions I need to get traffic to my website, that has been one of the things that have kept me frozen on moving forward since Google updated their algorithm with YMYL and EAT.
How would you say I can go about this? Should I be choosing a different Niche? Thanks.
Welcome to Wealthy Affiliate; it's great to see you here, you have joined a great platform.
Sometimes I think it's just easier to ignore Google, within reason and go to where your passion is! I believe that if you follow the training, as many people have, you stand a very good chance of being successful. It also helps if you have a real passion for your niche, as I believe that passion can shine through in your writing and people can see that you are serious.
I hope this helps.
I wish you every success with your online business.
As for EAT, this is actually relevant for all sites and not just some niches. It is about showing you have expertise and that you are an expert. But that is what you learn to do with the training here.
Thanks for the feedback. So I would like to explain that I was a personal trainer and fitness manager back in the day, I then left the fitness industry over 15 years ago and went into sales, I am currently an area sales manager for an IT consultancy company. I still help some friends and family with nutrition and training advice, weight loss and also life advice in general about how to be healthier, active, positive and more successful in life.
I am also very passionate about food and cooking, I tried to do a food blog before but gave up as doing the recipes and pictures take a lot of my time and working full time is a bit of a difficult one to grow. I have lived on 2 different continents and visited more than 30 countries on 3 different continents so I would definitely be passionate about writing about something like food culture or food travelling. When I answer the following question I come up with several answers:
I want to help people that … men over 40 to be more successful and happy in life through their nutrition, exercise and healthy productive habits advice.
I want to help people that … are interested in food, the history and culture behind each cuisine, and their techniques of cooking and share information about travelling culinary experiences.
I want to help people that … need a comfortable outdoor space back home to understand the best and most affordable products in the market as well as give them tips and ideas on how to do it.
After doing some niche research I have come up with the following possible niches:
Dating Advice for Single Men Over 40.
Low Calorie Nutrition for Men Over 40.
Success Habits for Men Over 40.
Outdoor Chillout Furniture.
Marketing Automation Software.
Project Management Software.
Gourmet Food Travel
Cultural Food Travel
I am planning to set up several sites. Any feedback will be greatly appreciated. Thanks!
I would suggest you also use Google to check what is already ranking in the different niches and see if there are affiliate sites as that gives you an indication of its potential.
And then, I would be careful about going into marketing automation software as your first niche. Most sites in this niche are problem run by experts or companies with big teams which is difficult to compete with when you are just starting. This is something you can also see when you do some googling and look at your competitors.
Also, I would suggest you start with one site and grow that and start earning from that before starting several. I see many people getting excited about all the niche opportunities that are there and then start working on several sites but it spreads them out and success will then take longer compared to putting all the focus into one site. Especially when you still have a regular job you have to do also.
In addition to that, it is a learning process and if you focus on one site you will learn a lot from that and learn what to do and what not to do, and that will make it a lot more effective when building another site later.
Hope this helps and gives you some ideas.
As for the best to start with, that is something I cannot as such answer as it would take a lot of research for me to look into these niches as I do not know them. And a lot of it also comes down to what you are passionate about and feel the most motivated to get started with, as that is important to be able to keep going and get results. And also, what you have the most experience with is important as that will make it easier for you to create content and find content ideas.
But one thing to think about is that traveling content can be hard to create if you are not constantly traveling.
One thing I would also suggest is to not make the URL too specific so it allows you to expand your niche later. For example, your URL should not include something with "over 40" if that is the target audience you want to go for. Because later on, you might find out that you also want to have content that is relevant for others. Just something to think about.
Hope this helps
Dropping links without content simply doesn't work, but don't worry. We all start at square one, and this training walks you through the entire process. :)
You would need to provide value to a chosen target audience vs. just dropping links.
Essentially you are writing more informational posts so that you do not sound so salesy to Google, and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to click your links and purchase the focused item you proposed to solve their issue.
You are now in lesson one of Level One.
There are many elements to the equation; no two people or two niches are the same; it depends on the focused niche you choose, the content you write, the choice of keywords, and how well you understand the process. However, I have known folks to earn their first sale in two weeks, others in three months, and more so in a few more months.
Just like with anything else, you’re capable of everything you’re capable of, right? Focus on learning and see how much you can grow. :)
You may click the training tab top menu and head to where it says Online Entrepreneur Certification. A direct link Getting Rolling! Anytime you feel stuck, you may reach out to the live chat here or ask your questions in the core training.
See also this resource from Kyle How to Make Money Online - The Process Explained