NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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Okay, my idea is to have a website about knitting. Best needles to use, how to follow a pattern, how to substitute yarns, etc. I understand that by having a website I can send customers to Amazon or Etsy for supplies and earn a commission. Knitting is something I am very knowledgeable about and I have many years of experience doing. How do I use this as my niche?
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AbieAJ Premium Plus
Hi

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 15 - 20 posts.

Once accepted, they've give you material and special tracking code links you can share on your site.

Essentially you are writing informational and review posts for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance to your affiliation terms and conditions how commission payouts are tracked and paid.

I would always adhere to your affiliate program terms and conditions.

Further info and as stated below

hat's a great niche to be in however you may want to narrow it down to a subcategory starting out.

You may consult with http://answersocrates.com/

Examples: crochet kit and yarn, crochet for babies, dog sweaters, doll clothes, knee warmers, pillows, lacy look cardigans, scarf oversized tees, crochet Christmas ornament patterns classes or groups for beginners etc

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
Reply
jghwebbrand Premium
Really like you niche choice. It looks like you have already defined some post content you can include on your website: Best needles to use, how to follow a pattern, how to substitute yarns, Then you can write product reviews about the related products comparing them and recommending the best.

So you will write your posts and in them include related products links you receive when you get accepted into an affiliate program for which you register.

You will use Jaaxy to find the best keyword phrases to use average search volume >30 and QSR <100 and SEO >95 is best to start with.

We wish you much success.
Reply
YvonneBray Premium
Knitting is a great choice. Imagine passing on all your tips and tricks to help others on how to solve a problem. I, too, love knitting. I think you should do very well. It would be great if you were able to incorporate a video that shows people how to Knit.
Reply
Thanks Yvonne and everyone else for your replies!
I am finding it quite frustrating to try to narrow down my niche.

Maybe I am on the wrong track, about how to make this work for me. I need to take a break and think about all I have learned so far. It’s a lot of information to think about.
Reply
Barakat2 Premium
Slow and steady wins the race, isn't that a bit of time? A stitch in time also nine don't forget. Just be yourself and keep the ball rolling. Niche isn't something difficult or confusing. If perhaps you want to narrow down on your niche, just be You and enjoy
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I love that idea for a niche website. I have no idea how to knit! I would be a frequent visitor to your site if I ever wanted to become more knowledgeable about knitting!
Reply
jghwebbrand Premium
You can cover as much of the topic as you want in time. What we are all trying to say when we suggest narrowing your niche is to find a segment that is smaller so you can cover it extensively and then expand. This way you will get visitors that are really interested in what you have to say because they are looking for something specific. When visitors don't find something specific they will leave the site. your goal is to capture a specific group so they become your followers for the topic.

After you take a break, how about doing a google search on knitting and crocheting. You will find several auto suggested segments. maybe one of those will be just the place to start. And then remember you can expand to cover more later.

Here's to your success.
Reply
YvonneBray Premium
What are you passionate about, maybe I can help.
Reply
Newme202 Premium
Hi
Use this training to help you narrow down your niche
Reply
DeborahFraz1 Premium
I saw that Premium Plus was only $30 a month and will that stay or will it change to $49 a month. The regular Premium starts out just for the month as $19 and than changes to $49. Do you have a discounted price for a yearly premium instead of month to month? Just curious to know.
Reply
Newme202 Premium
Hi
The first 7 days are free
After which you pay a discount for the Premium of $19 and then $49 monthly.

The Premium plus is $49 for the month initially and then $99 monthly

We have a yearly discount in November, which is our regularly Black Friday special

I also believe that there will be a yearly special next month, however, you need to listen for that announcement.
I hope this helps

Here's a comparison for all memberships here at Wealthy affiliate
http://wealthyaffiliate.com/join
Let me know how you get on
Reply
AbieAJ Premium Plus
Hi, discounted prices may happen later in the year however as of now nothing is announced.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

As and when you decide to become a Premium, your first month would be $19 then $49 monthly afterwards until you cancel

Or $49 first month then $99 monthly afterwards for premium plus + tier subscribers.

To learn more
https://my.wealthyaffiliate.com/premiumplus

Comparison Chart
https://my.wealthyaffiliate.com/join

WA is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so. (source: Diane)

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
IvanBroz Premium
Premium Plus is $49 for the first month and then it changes to $99 per month.

Premium is $19 for the first month and then it changes to $49 per month.

There's no discount on Premium or Premium Plus yearly subscription yet. However, there should be a promotion maybe next month (according to Kyle). Once it starts, Premium and Premium Plus yearly options will be probably 30 - 50 % cheaper!
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HI my name is Robert Rodriguez, I am looking for a mentor! I was not a great kid growing up I struggled in school from 6th grade all the way to high school, until I was diagnosed with a learning disability. My father was a seargent major in the Army we moved every 3 years. I am 28 yrs old and i have been in and out of college. The thing is I want to make my father proud. My sister is a computer scientist and makes great money. but i cant help but see that I am the Black sheep of the family. I ask my dad if he is proud of me, and he says he is always proud, but I know that he expects more from me. I expect more from myself. I want to make him proud!!!! I want freedom and to solidify my future. I am sorry for all the info, but I thought it was important to let you guys know how i feel. I want to break out of this bubble i pray a lot, and I ask to please bring me an opportunity. I have an obligation to my self and others that want to be my friend that wants to add value to my life. I dont have friends right now because i dropped them all got off social media. (Ill only open social medias to promote products and generate passive income through my affiliate link. i have my warrior plus set up for commissions, i need to set up a jvzoo account. I need to learn. I have a pHD. (poor hungry determined. I will be a millionare.
Reply
AbieAJ Premium Plus
Hi if you click Help tab top menu, you can then see who your mentor is next to Kyle and Carson.

It looks like Dale is your WA assigned mentor.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
Newme202 Premium
Hello Robert,
Welcome to the platform of opportunity. I am so sorry that you had that experience but you have shown determination and perseverance in your message

Here you have an opportunity to change your life for the better. And yes I can feel your desire to do so.

Apart from your mentor, you also can ask this very helpful community for anything that you are unsure of or any clarification

As you are a starter you only have 7 days to do so.
Make very good use of those important 7 days

I wish you success on your way going forward
Reply
Kyle Premium Plus
You have lots of mentors here at WA Roberto, if you ever need anything at all as you move forward, just ask! :)
Reply
MadSanchez Premium
Hi! I think I'm having technical problems with my site or something...
- I tried to upload a picture with the "About Me" post and I don't
see it anywhere.
- I also created the "Privacy Policy" page but I just change the
design theme of the site and now I don't see the Privacy Policy
page.

So I don't know if I'm doing something wrong or is it a technical problem.

Can somebody help me? :(
Reply
AbieAJ Premium Plus
HI is it in your media library?

If you edited a document in site content and published it, future edits has to be done in WordPress. Site content and WordPress work independently.

I'd place my images in a document in site content and publish it to my site. it will be added to my WordPress media library.
Reply
JoeRebisz Premium
If you published your 'about me' post in site content and then tried to add the picture there, it won't work. Any edits/additions after publishing would have to be done in wordpress directly.
As for your privacy policy, try rebooting and go back in again or clearing your browser cache and look again.
Reply
MadSanchez Premium
Is not on my media library. Actually I don't see anywhere now, not even in the dashboard.

I'll try to do that next time. Thank you
Reply
MadSanchez Premium
Thanks Joe,

I'll keep that in mind next time.

I already found the privacy policy... (y)
Reply
JoeRebisz Premium
Once you add images in site content, they automatically go into your media library.
Reply
AbieAJ Premium Plus
You can follow above instructions if you edit in site continent, how to get your chosen imagery onto your WordPress.

Otherwise you may upload directly into your Media library, that's WordPress sites back office.
Reply
Hello, so I started today with what I thought was a niche in mind, but now it looks too broad. I'm thinking about narrowing it down. What my idea was initially was making a site that talked about being the best dad you can be. I have a lot of experience with this with 7 kids. And so I was thinking of going through tons of different topics/products, but I now see that this might be too broad. What I'm trying to say is, how should I narrow this?
Reply
AbieAJ Premium Plus
Hi, that's great so it is parenting, you're wanting discuss one subcategory of parenting you can consult with http://answersocrates.com/ starting out.

For example
Styles, Causes, clashes, associations, love and logic, struggles, love and limits, intent, depression, attachement, child development, school achievement - Also what age of children you niche subject belongs to.

Once site starts gaining traction, traffic and authority you can then scale to discuss another subcategory. A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
Reply
So, maybe going in on something like writing about cribs/cradles, which could tie in with sleeping and training the baby to sleep. Then, later when I do make the Dynamic Dad's blog, I could reference the crib/cradle site when I talk about that stuff.
Reply
jghwebbrand Premium
Yes, you certainly do have the experience behind you. What a neat education. So is there something in particular that seems easiest and most interesting of your experiences.

When starting out it is easiest to creates 100 + blogs when the content is your experience.

You are right, parenting is such a broad topic.

soolve.com is another tool you could use. to help narrow your niche.

How to narrow a niche down We wish you much success.
Reply
I think it's always a good idea to narrow things down, but I think it is always good to not narrow things down too much. I don't know how many people are going to be looking for products to become the best father they can be, and I think that description is a little vague and utterly depends on the customer's own standards on what a good father is.

I think for your case it will definitely help to narrow this down a little, but I'm just starting out with the program so I might not have the best advice. But also, kudos to raising 7 kids, my father had enough trouble raising me let alone 7 :)
Reply
AbieAJ Premium Plus
These are the products you would be promoting vs a niche subject, perhaps you are wanting discuss a safety concern with specific types, where are they sourced, maintenance etc, who is going to benefit most from what you have to offer, it is still broad and need be narrowed down further.
Reply
Fitvic Premium
I think that’s a great idea 👍🏾
Reply
AndiLouis Premium
That is a great niche and it's one that you use your personal experience with. Though it seems like its broad what you share will be unique. What is key to remember is finding the keywords to write your articles around.

Many parent bloggers will not have the experience that you have here. You are in a great place to learn and have success.

A few ideas to ponder - travelling with teen, toddlers, etc
- activities
- meditation
- healthy food
- education
- bonding with kids

There are so many sub niches and you can start with one and add categories to your website. You'll learn all that here too :)
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