NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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Maulla Premium
Hello WA family, I just upgraded to a premium membership. I really have a problem with selecting a niche that meets my passion and that can earn me money as well. I love talking about agriculture production and also mentoring persons with disabilities. However, it seems there are not many affiliate programs in these two fields. Kindly help me with ideas, please.
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Angell70 Premium
Hi my dear&ntmu;. From my personal experience I've done my websites from my passion. Is ab what u love most in this 2orld, what s make your heart tremble and feel like you'll write over and over and never can stop.
Something to thjnk ab, this is a niche. My lapi this horrible Windows still update otherwise I'll send some niche inspiration many blessings xoxoxo
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Maulla Premium
Thanks very much. waiting then.
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jghwebbrand Premium
Did you try google search
agriculture products (may have to be more specific) + affiliate program
or agriculture products (may have to be more specific) + affiliate program + location.
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AbieAJ Premium Plus
HI I would go with something that resonates with me most , however a niche a site, so either agriculture or mentoring so that you do not confuse Google or your visitors. As they are broad you're wanting narrow them down to a subcategory for starters. You can go with https://answersocrates.com/ try find a suitable niche subcategory. Once site starts gaining traction, traffic and authority you can then scale A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience. You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Or click the Promote tab top menu.
Reply
Hi I have a brick and mortar established business but wanting expand my exposure to online marketing by means of a blog and/or online store. My business sells real foods, herbs, organic herbs. I also have my own farm and make my own herbs. My brick and mortar had suffered the pandemic and now seeking expansion online. Can you help with how to approach such a proposal? I am planning to do at least $50k in the first year. Realistically speaking in your honest opinion is that possible? I am seeking sound advice from PRO mentors on the platform? Thank you.
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feigner Premium
you can get access to local marketing seo as well as global training on this site...
you learn how to aim for organic traffic from the search engines
ther are also modules on ppc for paid traffic...
as for the money ...no one can tell ...
what were you doing before the pandemic... if it was that much or more then those are the customers you should be targeting...are they local or global...
can you guarantee that amount...nope ..no one can...
have a look around and use the search at the top to see what articles you can view on local marketing....
i wish you success
phil
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philmedia Premium Plus
Learning to blog for a local business is an untapped market with some good opportunity to make it a global business if you choose- exciting good luck
Reply
jghwebbrand Premium
As a business, it seems very important that you have an online presence. This training will teach you how to do that. Level 1 training will get you started, but a Paid Premium membership will provide the resources you really need for success. Because you will need a com website, hosting, a keyword research tool to help you choose the best titles for your blogs and then you will need support (this would include technical and community support).

A website should increase your sales because more people will learn about your business.

Here's some membership info.

You are a Free Starter member. You can remain that way forever; If you remain as a Starter Member, after 7 days your access to the Paid Premium program will become very limited. You will still have access to the free training You also get a free subdomain website which expires in 6 months. But access to this community and site support goes away.

For 7 days you have access to the Paid Premium program so you get a feel as to what WA has to offer. Please take a good look around. If you want an additional 30 day access to Paid Premium it costs $19 if you sign up for ii in the first 7 days. Once you sign up for Paid Premium you cannot go back to being a Free Member. Once you are a Paid Premium member it costs $49 per month or $495 a year.

The benefits you get with the Paid Premium are those needed to succeed. The resources include Level 2 - 5 Online Entrepreneur Training (weekly live webinars, guides and tips from the community members and so much more, hosting of 10 websites, unlimited usage of Jaaxy the keyword research tool needed to choose good ranking keywords for post titles, 24 x 7 support (community and Site Support) plus other things.

Membership comparison is found here.
wealthyaffiliate.com/join

We do wish you success.
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Thank you @feigner
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I'M SURE THIS IS A GOOD MONEY MAKING BUSINESS FOR YOU GUYS. TAKES TOO LONG TO GET INTO THE MEAT AND POTATO OF THIS BUSINESS. I'M OLDER AND BEEN IN BUSINESS 40 YEARS. I WOULD BE LOOKING FOR THE EXACT BULLET POINT PRESENTAION WITH FUTURE COSTS THAT GET ME THIS, ETC. JUST TO VAGUE AT THIS POINT. BUT, THANKS FOR THE INFO.
Reply
AbieAJ Premium Plus
Welcome to WA.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle
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ChrisJayyy Premium
You will need to write a good website with at least 72 posts.
This might take you 3 to 9 months of effort.
It's no get-rich-quick scheme here.
Reply
I DIDN'T THINK IT WAS A GET RICH QUICK SCHEME. WHEN I GET PRESENTED WITH A BUSINESS OPPORTUNITY, I NEED THE BASICS UP FRONT. WHAT YOU WILL DO, WHAT I WILL DO AND HOW MUCH WILL I PAY. FAST, EASY SIMPLE. BUSINESS OWNERS DON'T HAVE TIME FOR ALL THE FLUFF AND TRYING TO SLIDE INTO WHAT THOSE DETAILS ARE GOING TO BE.
I DON'T THINK YOU GUYS GET THIS. YOUR LESSONS ARE YOUR WAY OF SLOWING LEADING PEOPLE INTO AN EVENTUAL MONTHLY SERVICE, WHICH IS FINE AND SMART, BUT NOT FOR AN EXPERIENCED PERSON.
GOOD LUCK ITS A GOOD BUSINESS FOR YOU GUYS.
Reply
GeoffreyC1 Premium
It's not s walk in the park. If you have been in business you should understand that.
Reply
HEY WHO SAID IT WAS A WALK IN THE PARK? SOUNDS LIKE YOU'RE A LITTLE DEFENSIVE FOR SOME REASON.
NO REASON TO BE RUDE.
Reply
jghwebbrand Premium
If you are looking for options and want to become a Paid member more meaningful training with your experience level, here is the link.

wealthyaffiliate.com/join

We have businesses that become Paid premium members because of the hosting, great site support, and training from the experts at a much higher level. Having been in business for so long I am sure you understand the approach here..
Reply
banestep Premium
Hey guys! Enjoying the content... So far it's been really fun to follow along.

One question about "Setting Your Website Up for Search Engines" video.

In video, you suggest "post content" as meta description and it seems to be the default for you.

However, for me the default seems to be "post excerpt" and it also makes more sense to me. Page content always exceeds the recommended length for meta description and also excerpt is the one that is made to be short and motivate visitor to click on the post, so it seems like a better choice to me.

Is there an SEO reason I'm missing that would make "post content" a better choice here?
Reply
countrylife Premium
Hey Branco
This may help Wishing you well and a terrific day.
Reply
banestep Premium
A great tool. Thanks for sharing!
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countrylife Premium
You're welcome.
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nathaniell Premium Plus
Using "post content" exceeds the recommended length, but the alternative is that you'd need to create a custom excerpt for every single post. Google will naturally create it's own meta description based on your content this way. This setup is just easy for newbies.

That being said, if you want to make the effort to create a custom meta description for each post, I would do that.

With the All in One SEO plugin, you'll see three spots with "Meta" options.

You can leave the "meta keywords" section alone. It's not necessary.

The "title" and "description" is also not necessary, which is why Kyle usually doesn't have you fill this out. HOWEVER, it does have some benefits if you want to take the time to do it. Jay recommend you fill it out for every page on the site.

Here's a great training on how to fill it out properly: Also Jay has two, more details resources on how to fill out those two spots if you want to learn how to create excellent meta data (definitely worth your time IMO, but not necessary to learn right away). How To Fill Out The Meta Title And Description:

The Title should be the same as you post title, but you can change this slightly in some cases if your original title is too long/short. Usually you just make the meta title and the post title the same.

The Description is the little snippet that appears in Google search results when people find your site. This is also automatically generated by the All in One SEO plugin, but you can override what the AIO SEO plugin does by typing your own description in there.

A good meta description can increase your click through rate in the search engines, and good CTR means you'll get higher placement next time around.

It does NOT affect SEO directly, but those indirect benefits of more clicks can definitely help your website increase rankings and grow traffic over time. I like to experiment with different SEO titles and see which ones get the most clicks!
Reply
banestep Premium
Hey Nathaniell,

Thanks for the in-depth answer and additional resources.
What you said really makes a lot of sense to me.

I actually enjoy writing excerpt for each and every post.

The way I think about it is, since I'm already writing an entire article, how hard is it to write one more (short) paragraph. Especially if it can help get people to actually click on your links.

Also, it kinda helps me practice writing short and to the point, compressing the entire idea into just a sentence or two, which I think is important copywriting skill to have.

Thanks once more,
Branko
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Eva6266 Premium
I published my Privacy Page but then tried to locate the boxes that I was told were on the bottom of the edit page but could not locate it. I copy and pasted below. They are different directions here in the training - the bootcamp where I copied it from verses here - it just did not copy the pictures. Can someone help me with this?
After you publish your Privacy Policy, you are going to want to log into the back office of your website (Wordpress Admin area) through the SiteManager or through SiteContent. When you are within the editor for this page, scroll down to the bottom of the page and you will see the following settings.

Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.
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AbieAJ Premium Plus
If you edited a document in site content and published it, future edits has to be done in WordPress. Site content and WordPress work independently.

I'd place my images in a document in site content and publish it to my site. it will be added to my WordPress media library.

You'd find a privacy policy in two places in site content which you need publish as a Page.

https://my.wealthyaffiliate.com/content/templates

And there's also one default with every WordPress new installation, under Pages tab.

You're wanting it set to no follow, no index.
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Eva6266 Premium
Thank you - can you walk me through setting it to no follow and no index.
I do not need to edit just want to know where I check those boxes to set to no follow, no index.
Reply
countrylife Premium
Hey Eva
Below pages can help you, I am assuming you are using AIOSEO
https://aioseo.com/docs/post-settings/
https://aioseo.com/docs/noindex-settings/
Wishing you well and a terrific day.
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