NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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Rodje31 Premium
Hi kyle, yeah my question is regarding the website. Correct me if I'm wrong, what I understand is if I go through premium I can use ok make website about 50? And one more question. I made 1 website already and I registered it cause I prepared .COM. so if I make another website do I need to register again for the.COM and this for another purchase again? thanks
DianeScorpio Premium
Hi - actually, you can only have 10 domains hosted here as a premium member. The rules changed last year. Each site will need its own .com domain at a cost of $14 per year for each one.

Do be aware that a website requires constant maintenance, with new content added on a regular basis. As a beginner, it may be challenging to try and work on more than one website.
Rodje31 Premium
Thank you Diane for the info. I'm sorry one more thing. with the website I made can I use this for 3 products? or for every product need one website? thanks again
DianeScorpio Premium
Hi - you can promote as many products as you want on one website, providing they all relate to your chosen niche subject.

For example, if your site was about kitchen gadgets, I wouldn't expect to see gardening products or travel items etc.
Rodje31 Premium
I'm still confused to understand the Niche. can you give me any advice? cause me and my wife were really IN with Healthy Lifestyle. The products that already on our list are supplements, and some appliance or gadget that's good for health, Can you consider to have a healthy lifestyle is to have as well a good environment or ambiance?
Rodje31 Premium
and just incase can i edit the website i registered? thanks again
DianeScorpio Premium
Hi - a niche is the subject of your website aimed at helping a target audience. As regards a health-related niche, it is one of the top 3 most competitive niches.

Therefore, you need to focus on a small aspect of it, to show that you are an authority on your subject. So, if you are interested in supplements, you could choose supplements to improve an immune system or supplements for pregnant women or supplements for vegans etc.

Remember, you will be expected to write a lot of original content about your niche, nothing copied and pasted. You are not just setting up a shop. You need to write articles to attract visitors to your website.

Take a look at my training to see if it helps.
DianeScorpio Premium
You can edit the content within your website, but you can't change the .com name, if that is what you mean.
Hey how are ya
So my understanding is that my question allowance will end tomorrow. What happens then should I get stuck and not longer allowed to ask questions?

Also I am not sure of what to add for content on the website. yes I have an idea of what I will be doing ( kind of ! ) Still though I have no idea what I should add for website.
DianeScorpio Premium
Hi - yes, you will not be able to communicate with anyone on the platform. You can use the search feature at the top of the screen to try and find answers to any questions.

As regards your website, you need to write lots of informative articles about the niche subject that you have chosen.
feigner Premium
this is where you will need to do all the work...
using the search bar by clicking on the spyglass you will need to ask your questions in there to see if anyone else has asked them and how they solved them...
or use google to refine the searches...
if you use [topic of question]
you will get all hte results related to your question on this site only....
it will become more difficult but not impossible as others achieve success without even using wa....
try and see if the series by dvalentine is available for you to follow ..if it is then it is worth gonig through to see the process....
i wish you well with your online journey
Thank you feigner for your suggestions. ;-}
Ok Diane thank you so so much for your help. Greatly appreciated.
I also wanted to ask this question. Thank you and good luck
Ghenry2 Premium
If you had something to sell, what would you say to the person you want to sell the product to? That is what it is, you put it into writing in the same way.

You will have to do some research on line to learn about the product so you can describe the product when telling your friend about it.
The benefits most likely. And you invite him/ her to buy the product you are selling on line.

In terms of asking questions you will have to up grade to premium facilitate questions. Not sure if you can still do lesson one, if you can some of your questions would be answered there.
rpurespirit Premium
Diane, for the ones that purchased the premium, is there a limit for questions?
DianeScorpio Premium
Hi - no limit, you can ask as many questions as you want. You have full access to Site Support for technical questions and community members will help with other problems.
sorry for asking a lot.
if I upgrade my website to premium I am going to pay first 19$, then 49$/month?
In two months after training, I am able to earn money or I need more time to learn?
finally, in my country there is no paypal, is there another methods?
AbieAJ Premium Plus

This is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so.

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

It can take 3 - 6 months to see any income. This is a long term commitment and takes months of consistent work

Yes credit card.
I have a website to feature my services yoga and hypnosis and it's honestly doing rather poorly. I've tried writing articles to get people to the page, but I really have no idea, even after checking google, what people would be wanting to know enough to search. Can I narrow my niche with these? Is something there worth blogging? Help? Thanks :)
JoeRebisz Premium
Hi-how many articles do you have on your website and has it been indexed by Google yet?
JoeRebisz Premium
You just started, it will time before you start seeing traffic, but it will need to be indexed and then ranked by Google before anyone will find it searching. Those are really two separate niches to be honest. You only want one niche per website. Concentrate on the one you feel you have the most knowledge on.
Aparna155 Premium
Give Google at least 6 months to index your site, and then to start indexing and ranking your articles/posts. Then only will traffic come to your site. How else will anyone find your site, Tatrina?
Nedia Premium
Hi, If you have just started with your website, It will be a good Idea to start getting traffic from WA site feedback like I am currently doing with mine. Organic traffic will need time, work and patience. You can read my blog on how I get traffic with WA site feedback below, to see how I am doing it. All the best

KBurris1 Premium
Are you using Jaaxy to research keyword rankings? That tool will give you an idea as to which words/ phrases are ranking better than others.

Do you have in person clients? Try starting a conversation (or do a survey) with a few people who fit into your target market. Listen to the key phrases they use to describe their yoga and/or hypnosis interests. Plug those phrases into jaaxy to see how they rank, choose the highest ranking keywords to build your content around.
You'd think so, but apparently there is a woman not far from me who is doing hypno-yoga which was kinda what I was going for. The site's been up for a long while, but I just started figuring out what to do with it.
Great idea! I have a few, but not enough because I'm having difficulty getting seen. THANKS!
The site's been up for a long while, but I just started figuring out what to do with it.
5 ways to make million

1. Stop obsessing about money

2. Start tracking how many people you help, even if in a very small way

3. Stop thinking about making a million dollars and start thinking about serving a million people

4. See making money as a way to make more things

5. Do one thing better

much love wes

number (6) will shock you click the link here
michaelw777 Premium
I am just going to say; this may upset you a little. But, if you are trying to promote The Wealthy Affiliate? Check your homepage; and check your stats. If you want to?

If you get the same information that I am getting; you may want to mention it to Kyle and Carson? I already have. And I am waiting to see what they do?

No Offense to anyone meant here; just trying to help The Wealthy Affiliate get better.
I liked your way of thinking.. we actually should follow these
What will I be expecting if I click on the link? :thinking:
TDeMello1227 Premium Plus
That is great advice thanks.
Wondering about the same thing :)