NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


Join the Discussion
Write something…
Recent messages
I'm absolutely loving the content so far. Not making things over complex or oversimplified it's simply brilliant. I now know how real affiliates operate their businesses online. And it all makes complete sense. Build a website, offer value on that website, and have affiliate offers on the website to which traffic will go through and make a purchase, when they do, you earn commissions, So simple.

Do wealthy Affiliates do something called a squeeze page, get the traffic to opt-in then retarget other offers to that email address. Because that is what most other people are teaching.

So most of these marketers are saying that their email list becomes their asset. But the way you guys are teaching seems way better, You are actually teaching us how to build a real asset (a website) and traffic will be going to that website via organic search methods or paid ads.
Reply
jghwebbrand Premium
Thanks for your blog of impressions on the training so far. You do have a great knowledge of how affiliate marketing works. There are some great details yet to come.

Yes those who do the make money marketing niche do use "squeeze pages" . Each website owner decides how they want to handle this.

Yes, original quality helpful content is so valuable for growing organic traffic for a website.

We are excited for you and your online business.

We wish you much success.
Reply
Hi,
Question, what is good strategy in choosing a niche? A product or a hobby one?
For example for product, watches. Content ideas could be,
Best watch for kids, best watch for jogging etc.
For hobby, jogging,
Best jogging watches, best shoes for jogging etc.
Who has a lot more potential? A product focused? Or a hobby?
Thank you.
Reply
MAstuto Premium
Hi Nicole, do not make this complicated. Chose something you are excited about, and you have some knowledge in. It can be anything. You will need to write many blogs about your niche. Read my blog about how to chose a niche. I make it very simple.
https://my.wealthyaffiliate.com/mastuto/blog/finding-my-niche.This should help you pick a niche. Let me know if you need anything else.
Michael
Reply
VirginiaRod1 Premium Plus
Hello, pick whatever you're passionate about, interest you, but most importantly you want to pick something you know a lot about. Something you know you'll be able to create content about. Hope this helps. Good luck.
Reply
jghwebbrand Premium
Find your passion first. (a niche that you will get excited about for years to come)
Define the audience you want to promote your interest too.
Kyles always asks us to complete the following

'i want to help ____(group) with ______(problem)'

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche examples
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask

trands.google.com my be helpful to understand int4erest.

Once your narrow focused niche is established and traffic grows you can expand it.

How To Expand Your niche later
Reply
Think of something you love doing? Something you have a passion for. Do you like swimming? or playing tennis? Or playing video games?

You could then build a website around these hobbies and interests.

Another tip would be to go to the google keyword planner, which is free to use and check to see if your "keywords" or "interests" have a lot of searches per month and how the competition is. If the competition is high it will be harder to for your website to get ranked by Google.

So ideally you want to go for a niche that has a high number of searches per month and has relatively low competition.

Hope this helps
Reply
michaelw777 Premium
Your Niche should be something you Love and Feel Passionate about; you will be making about 3 posts per week on it. So, it should be something you want to make posts about.

Not only that; but your Niche should be something you think you can market and sell; and it should be something that helps People.

Hope this helps and encourages?
Reply
Jckpttsn Premium
You mentioned Amazon. Yes it is massive but only pays 6% which means I have to sell over $800 every month just to pay my WA membership fees. What about Clickbank? Do you recommend them? I am a member. They pay a lot more. I am sure there are a lot more venues I am not aware of.
Reply
DianeScorpio Premium
Hi - actually, the majority of Amazons products are only 4%, so yes, it is difficult to make a lot of money unless you are getting a lot of daily visitors.

Clickbank is an option but most of their products are digital, downloadable courses and books, which may not fit with some niche subjects.

Try searching in Google - type

Niche + affiliate program

You will probably find independent affiliate programs with better commission.
Reply
AbieAJ Premium Plus
Hi

I would go to the various programs and networks and check for myself what's relevant to my niche, you can also search google for high ticket programs if any that's also relevant to your niche.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Reply
jghwebbrand Premium
There are also some affiliate programs listed in menu bar "Promote" that have higher commissions than Amazon.
Reply
OK thanks
Reply
michaelw777 Premium
I am just going to say; sorry if this doesn't help enough? But, try this; in Google; put Affiliate Program + Then do it again; and this time try Affiliate Program + and your subject.

You should go up to at least page 5 for both of these.

Hope this helps and encourages?
Reply
LucyMurrell Premium Plus
Not true to the lessons I know- I'm hopeless to keep to instructions ( like my students hehee - arrggg). But I feel I must to keep to what I want to do. Yes probably at my peril, but I need fun in my life and this is what I want to do. ( You are not failures teachers/mentors etc). I am in control of my learning process. I am interested in warm feedback (not cold or hot feedback) to my website: https://beautifulbooksartandthings.com/hello-and-welcome/
Peace
Reply
AbieAJ Premium Plus
Hi

You may ask on below thread

Site Feedback
Reply
LucyMurrell Premium Plus
I've just done that, thank you for your help. :)
Reply
jghwebbrand Premium
Just in quick response. I checked your site. I really enjoy your writing style. Its very original and free flowing. It looks like blogging comes very easy for you. Nice going!
Reply
michaelw777 Premium
I am just going to say; just click the magnifying glass in the top left menu; look up Websites in the search bar. Go to the bottom of the page. You will find three threads that you can ask for advice on.

Also; they ask for comments before you can get comments; so please put the necessary amount of comments asked for; before you ask for Comments.

So, please comment first; and then ask for Comments.

Hope this helps and encourages?
Reply
Hi! Can I include many products in a website ? Yea of course products that related to my niche. For example , my niche is Fitness. Then can I include martial art equipment, work out equipment, protein shake, and many more products? Or is it better just a few products for one website.
Reply
AbieAJ Premium Plus
Hi

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Fitness is too broad and you need drill it down, what type of fitness and who would it suit. Who would benefit most from what you have to offer. Who's my target audience? Once you are able identify, you are closer to finding a focused niche site starting out.

You say Martial arts
Lethwei
Sanda (Wushu)
Judo
Karate
Kung Fu
or Muay Thai techniques for beginners etc.
And as an example.
Reply
jghwebbrand Premium
Yes you can include many products for a niche if they relate to your niche.

Your niche Fitness is a great one, BUT it is too broad to start your websites with. Fitness can be your long term niche for your brand, but it is important to start with a narrower focus.

Why should you narrow your niche?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche examples
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

So start with a narrower focus to establish your website and get traffic. Then you can expand.

Here's an example Kyle provides of expanding later.
How To Expand Your niche later How to narrow a niche down
Reply
is it a good idea if I start with work out equipment and supplements
Reply
AbieAJ Premium Plus
Yes anything can be a niche subject however just needs narrowing down

Workout
Strengthening, stretching, balance, and aerobic exercises
Strength training
Stretching
Balance exercises or techniques for beginners.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
jghwebbrand Premium
Have you identified your audience yet.
What audience do you want to help and with what?
Loosing weight or building muscles?

It is best to start with only one of these ideas to establish your website and gain traffic Narrowing your niche will eliminate some competition. Once you are getting some traffic you can expand your niche focus. .
Reply
Top