NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, Karaoke, Cycling, Sun Protection...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited. There is NO SUCH THING as choosing the wrong niche.

Here are a few example niches out of 1,000's of potential ones:

  • Natural Skin Care
  • Learn How to Play Basketball
  • Starting an Online Business
  • Learn Sand Art
  • Baby Feeding
  • Wine Making
  • Cryptocoin Investing
  • How to Write Faster
  • Black and White Photography
  • Go Kart Racing
  • Make-up Tutorials

There are so many directions you can head, so simply choose an audience that you want to work with.

We have a "Niche Finder" tool that you can use to come up with ideas, it is very easy to use and will help you come up with all sorts of ideas.

Simply enter your ideas, and then click "Find Me Niches" and it will produce 10 targeted niches to your search.

===> Access the Niche Finder Tool Here

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

    If you have any questions about your niche, feel free to leave a question below in the comments area and we will help you out.

    If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate (one of the most lucrative affiliate programs in the world).

    ==> Go here if that is you.

    If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

    Onto the next lesson, building a website! Exciting stuff is ahead! :)

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    Recent messages
    Hi Kyle; thank you for that informative training.
    I am still an infant honestly when it come to this. But once you have set up your affiliate website, who provides the content for the product? Do i have to create it or the "company" of the product provides it for me?
    TheAbie Premium Plus
    You can research other people's work, however all content must be original written in your own words.

    That's to include all content, both informational and review posts.

    You would normally need content and traffic before you can apply for programs as they would inspect those elements prior approval. Once accepted they supply you with material and unique coded links you can add on your website.

    I hope this helps.
    aaah gotcha! So i cant launch until I have created traffic? but how would i create traffic with no product?
    TheAbie Premium Plus
    Your website should have 70% informational and 30% reviews.

    You can create informational posts that will drive traffic to your website.
    Thank you
    TheAbie Premium Plus
    Most welcome :)
    I love singing and music. I am thinking of a niche with a rubric of Karaoke. However, I am confused and stuck. Because I want to make money first and then do what I love next. Should I go into BootCamp or should I venture off into karaoke. And if so how would I get my content for it? Thanks.
    TheAbie Premium Plus
    You can do either core training However I would decide based on what I am passionate and genuinely interested in.

    Target audience is also important like who would benefit best from what I have to offer.

    When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

    So I want to help people with ____________________ ?

    Fill in the blank and you are going to get closer to a specific audience. Example: Karaoke for beginners.
    Hi there,
    I've just signed on with WA and currently doing the online training. I need to choose my niche and wanted some advice as to which choice to go with. I have many interests that I can pursue, i.e., pets (dogs), travel, cooking, gardening, fashion, jewellery, art, music, theatre etc. Currently, I am personally focused on a healthier lifestyle and trying to lose weight. Staying mentally and physically disciplined is very hard but rewarding so I thought I would go with health and fitness or weight loss. Does this need to be even more specific than these two categories. Thank you Helen
    DennisM4 Premium
    Hello, Helen, these all sound very interesting. But for now pick the one your most passionate about. The one you can write plenty of content on. Just to make sure you understand what a niche is. It's a group of people looking for stuff.
    So if you wanted to talk about dogs what would you talk alot much content can you offer this group. You'll need to be able to captivate your audience.let them know that you have this burning passion of knowledge that you want to tell. Later on this will benefit you as when you apply for affiliate programs or links to your desired niche. Pick one for now, see how easy/hard this might be.write plenty of content on dogs clothing to treats to collars etc.
    Once you figure out which niche you want to apply you have the experience to have others. And who knows you could put gardening somewhere in there with dog nutrition. Just a thought.remember we are all here for your success. This was an awesome question please keep asking when you need answers. I am Dennis (the man with the smoker). Go to and have a look at my niche. Have a fantastic new year.
    TheAbie Premium Plus
    You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

    These are very broad niches and need be scaled down to a focused sub-category starting out.

    For example, yoga exercises and for beginners.

    When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

    So I want to help people with ____________________ ?

    Fill in the blank and you are going to get closer to a specific audience.
    My passion is transportation. I used to be an over-the- road truck driver covering 48 states for one of the largest national trucking companies. Also, I was a Greyhound Bus Driver. I also drove a taxi part time on and off for 30 years. But, my ultimate passion is aviation. How about a website that introduces first time flyers to the process flying for the first time?
    Kyle Premium Plus
    Absolutely, that could definitely be a direction that you head. It sounds like a true passion of yours Fred, and I would recommend that you go for it! :)
    TheAbie Premium Plus
    Great and solid direction, all the best on your online journey and business endeavors.
    Etrnl Premium
    Good morning everyone..I hope you all had a great Christmas with family and friends...I've got a couple of questions about niches...
    I have a few different niche ideas: 'Healthcare' with a focus on a couple of sub niches such as 1/ drug and alcohol rehabilitation
    2/ cosmetic surgery packages in Thailand and Sth Korea
    3/ Healthcare supplements
    4/ Defibrillators

    'Personal security' ie Personal alarms and security devices

    'Motorcycle accessories'

    I really want to get cracking asap on my website so I would be very grateful for your feedback...

    Many thanks in advance.

    Kyle Premium Plus
    Sure, you have lots of great niche ideas there. One thing that you might want to consider is the medical niches are something that you have to be careful Google want's some sort of credentials if you are going to head in a direction where you would typically be offering "doctor" based advice.

    Because of this I would recommend that you consider heading in either the Personal security/alarms or motorcycle niches.

    When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

    I want to help people that ______________.

    Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
    Etrnl Premium
    Great advice...much appreciated...I def would not be giving people advice other than referring them onto the person that runs the organisation and they could take over from there...It's a huge industry in Thailand and many expats travel there for drug and alcohol treatment but I'm not sure if they any have an affiliate programme set up. If they don't, do you recommend moving on or can they be offered help to set one up?
    TheAbie Premium Plus
    I would also follow up on legalities before you proceed.

    You can do a google search
    Your niche + affiliate programs
    Your niche + affiliate programs + location
    and see what results you get
    Kyle Premium Plus
    Sure, it could be a good niche...and you could also sell leads to these treatment centres as well, that is another business model you can leverage once you are able to attract qualified and relevant traffic.

    I know someone first hand that does that in real estate, they utilize the web to captures leads and sell them off to realtors. Lots of ways to monetize traffic once you have it.