NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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Reu23 Premium
Hi folks, I'm aware of the discount available if we upgrade within the appropriate time, however if I declined that offer but in a month or so I decided to upgrade, will the cost of $50 be the total upgrade cost, or are there further charges like subsriptions per month for example. It seems like 10 (or several websites) to run is going to need a 27hour per day time-slot! I was thinking about doing this part-time. :-)
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AbieAJ Premium Plus
Hi, first month is $19 then $49 monthly afterwards collected automatically until you cancel. Irrelevant when you decide upgrade.

It is always best to focus on the niche one website to start to set up properly however as time progress and you become familiar you may expand. It can take lots of time and effort setting up the one site.
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jghwebbrand Premium
Once the discount window passes the cost for Paid Premium membership is $49 per month (every month) or $495 for one year. The way to look at hosting for 10 websites, you start out with only one niche website. However, after one website is doing well with traffic volume, many members decide to build a second website. Over time it is easy to need hosting for 10 websites.
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AbieAJ Premium Plus
For starter I would test drive platform, you have seven days of full premium access from day signing up I would assess if platform suits my business needs and objectives. Please ask as many questions to get clarifications. You'd get the one siterubix subdomain to start adding content provided figured out a niche something you are passionate about and genuinely interested in as you'd be expected to write lots of content.
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LinnaG Premium
This is nice to know! Thank you, Abie!
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GeoffreyC1 Premium
No it will just be the $49.
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As an architect-interior designer, were looking at Home accessories and finishes, indoor recreation, home automation & security, AV solutions, Home gym, Techie Gadgets.

As a musician, im looking at musical instruments, music accessories and apps and audio equipment.

We have several interest that we want to pursue, Is it okay to have so many niches to start with or is it better to focus on one or two?
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lucbizz Premium
It is best to start just with one, you can keep the other one for later.
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DianeScorpio Premium
Hi - you should only have one niche on a website, otherwise, Google won't see you as an authority on your subject. And your visitors won't understand what your website is about.

If I visit your site to read about home security, I don't want to see articles about musical instruments.
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AbieAJ Premium Plus
Hi, you are wanting a niche a website so that you do not confuse your readers or google . And my be focusing on one niche at a time, as it take a lot of time and effort setting it up correctly.
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VitaliyG Premium Plus
Start with 1 Edd, the one you find most interesting. Here's how: Let me know if you have any questions!
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GeoffreyC1 Premium
Just focus on one at a time
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olpett Premium
Sorry, I have more questions to ask:
- I choose a headscarves niche, can I change it to scarfes or it will be too broad?
- if the answer yes for question N1 then can I change the website name/domain name?

Thank you so much for your opinion/advice.
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AbieAJ Premium Plus
Hi, in the beginning you would want concentrate on a sub category niche. Once site starts gaining traction, traffic and authority you can then scale. However yes you can call then scarfs

See example below

. If siterubix subdomain, and URL needing change, you can delete and start again, however I'd save any work I created in site content. If a dot com URL and I made a mistake I would then need purchase a new domain.

It editing title, then settings > general edit and save changes.
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Elijah88 Premium Plus
I think the more specific the niche the better. This is especially helpful when you are first starting out. As time goes along and you see more success, then you can venture out and expand your site's horizons.

You could change the name, I think. Also, you could consider doing headscarves that are of esteemed brand and serve immense value to your customers.

I hope this helps. I am happy to help anytime.
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countrylife Premium
Hey Olga I am Lula
I always follow my passion what drives me out every day if that is what you chose and write plenty posts then from me wishing you well success and a terrific day.
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olpett Premium
AbieAJ - thank you so much for your explanation and advice. I really appreciate this.
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dylanrieger Premium Plus
Headscarves isn't to general.. although it might not bring in much per sale.

And your web domain can't change if you bought a domain.
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GeoffreyC1 Premium
Sorry but you can't change a domain name.
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olpett Premium
Domain did not buy yet. Maybe I should re-think about my niche considering above comment as it might not bring in much per sale.
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dylanrieger Premium Plus
Here's a post I wrote about good affiliate niches if you need some ideas:
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olpett Premium
OMG!!! Now I have far too many niches I would like to do. At least 4 of them. I will think today while we are going out for dinner and make final decision tonight. Thank you so much its very helpful.
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dylanrieger Premium Plus
No problem!
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olpett Premium
Hello, everyone. I need your help. When I did Footer Bar Section 1 its not showing. Compare to Kyle's video he had Subfooter there is none in my menu only Footer Bar Section 1 and Footer Bar Section 2. Therefore I used Footer Bar Section 1 but I can not see it at the lower part of the website. Any help ? Thanks.
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AbieAJ Premium Plus
Hi, you may want empty browsers cache refresh and try gain, try URL in a different browser or a mobile device, see if there's a difference.
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dylanrieger Premium Plus
Which theme are you using?
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olpett Premium
will try, I am usually using Firefox
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olpett Premium
headscarfs but now thinking to change to scarfs. Above I asked questions in re: of this
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GlennRivera Premium
I am leaning heavily towards the niche of fitness treadmills and I wanted to know what the others thought. The reason I ask is because good quality treadmills are heavy, take up around a third of the bedroom (although you can lift it up) and cost at least 1 - 4 thousand dollars. Not to mention that more people are returning to the gyms. The only reason I can see bypassing the gym is the fear of covid with everyone breathing out heavy.
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jghwebbrand Premium
Are there any fold up machines that would work for your audience you want to reach? You can use Jaaxy, the keyword too to see what the search levels are. But the Jaaxy training doesn't come until lesson 9 You will need to define your audience. You is it that you want to share fitness treadmills because that is a product. How do you want to help a group of people that would use a treadmill. What is the objective?

Here's an idea of how to narrow a niche down and come up with a group you want to help.
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GlennRivera Premium
I've thought of that and already come up with those objectives even before I joined. My only concern is most treadmills are big and heavy. but many of the manufacturers have made them to fold up.

I just want to know what people think of it as a niche and if it will work
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rickmooney Premium
i think treadmills could be an excellent niche . If that's something you're passionate about. you say "good " treadmills but if your niche is treadmills you will be writing about all treadmills. some big some small some cheap some expensive. i think if you do some research you'll find a lot to write about. it sounds like you're looking ahead to the money making aspect of this. If you follow the training and write about your niche i believe the money making aspect will work itself out when you get there. Best of luck to you
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jghwebbrand Premium
Yes it will work . So your niche is your objectives and who you want to help. And your product is tread mills. So do you have a specific audience in mind you want to help? When you get lesson eight see what Jaaxy gives you for keywords. That will give you an insight as to your opportunity..
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GlennRivera Premium
Thank you Rickmooney.

You know how I know so much about treadmills? Because I tried them all out at whatever public gyms I go to. That way, I can compare one with another and of course, I own my own so believe it or not, I have a lot to say about treadmills on my blogs/ads, rather than just putting out a bunch of boring specs

Right now, I am at the beginner level trying to figure a name for my website. I dont want to rush this because then, I'll have to live with it. Although setting up the website is quick process, finding a suitable name for it could take some time. Hopefully, something will come to me.

The other problem for me is trying to choose the right theme for it.

Thanks for your input!
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GlennRivera Premium
Thank you. Yes, I am looking for people like myself who are not interested in the glory of running marathons. That is unhealthy but, TRAINING for marathons is good for you so I am looking for those who are looking for those people who are generally looking to get into proper condition, whether it be to prevent weight related diseases or just to improve their appearance. Believe me, running, combined with some toning exercises, works
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jghwebbrand Premium
So happy you have your audience defined.
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GlennRivera Premium
Thanks. I am watching the video on setting the website. There are some features I see that have been added in so I might have to slow down a bit in order to better understand what they are there for.

I was wondering; since we are all part of a forum, do we get to check out one another's website progress or is that not allowed?
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jghwebbrand Premium
You might want to check for names using namemesh.com Especially look in the SEO column for some ideas.

Things to consider when choosing a niche.
All are pretty much responsive. but not all have the same easy feature modification capability. Having a footer with multiple columns is very handy. So some themes offer a very at the top menu and a header menu. We like the free theme Astra because it is rated highly with GeneratePress in speed. You a reprobably aware that you can go to the theme developers website and see a demo of most themes.
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jghwebbrand Premium
You can only check out someone else's website if they provide you with their URL There is no central place to find everyone's website and check them out.
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GlennRivera Premium
Thanks, I'll do just that.
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GlennRivera Premium
Thanks. I cam up with a name. It seems a little crude but it seems to apply and I got a unique name
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jghwebbrand Premium
Terrific!
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