NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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shobhitgupta Premium
Hi @All
I have interest in providing IT training since I am myself a trainer and provide training in several programming languages. But I am not sure that I can write continuous content for that.
After watching video above, I fins baby care products and gym related products to be more productive for making money, but those 2 certainly doesn't fall in my likings, but I find them interesting.
I am from India and would like to keep Indians as target for now because reading Indian minds will be far more easy for me.
So, this is where I got stuck. What should be my niche? How to choose one to start?
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AbieAJ Premium Plus
Hi you'd wanting a niche a site, if IT training what would you think you would be promoting perhaps own digital products. Again baby care products are items vs a niche subject you'd perhaps wanting discuss what type of care products and what benefits and who would want to use for what purpose, who's your target audience. You're wanting narrow it down to a subcategory for starters, when site starts gaining traction, traffic and authority you may then scale You can also try https://answersocrates.com/

So your niche should be something that best resonates with you.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
Reply
shobhitgupta Premium
But as I said, I dont see myself really being able to write a lot of content. Regarding physical products, I havent used them then how will I be able to write about them? This is really a hard job to finalize niche, especially when i know I might not be able to write about it much.
Reply
AbieAJ Premium Plus
You can read other peoples work and research however all content on site must be original written in your own words.

You can use https://Grammarly.com premium version of which would help you out with grammar and writing, an avenue for you to explore.
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Disaster23 Premium
Maybe if you haven't used them you could maybe ask to use other peoples opinion
Reply
shobhitgupta Premium
but a large amount of article just showing my basic understanding and asking people's opinion will work for SEO?
Reply
jghwebbrand Premium
As affiliate marketers we are not experts nor have we used all products we recommend. But there are many sites with verified customer reviews that provide a wealth of insight into products.

We also use YouTube and the manufactures site to get a deeper understanding of the products features.

Here are some blogs that may help you.
How to Become An Expert in Any Niche How to narrow a niche down We wish you success as you choose your niche.
Reply
Rich0731 Premium Plus
One of the things that I am finding is that I seem to learn more easily through the text portion of the lessons rather than the videos. I have the lessons opened in one window and my site opened in another and can swith back and forth to complete the tasks.
Reply
AbieAJ Premium Plus
That's really awesome as long as practical and works for you.

Let us know when needing help or having further questions.
Reply
right sir
i agreed
Reply
Maulla Premium
Hello WA family, I just upgraded to a premium membership. I really have a problem with selecting a niche that meets my passion and that can earn me money as well. I love talking about agriculture production and also mentoring persons with disabilities. However, it seems there are not many affiliate programs in these two fields. Kindly help me with ideas, please.
Reply
Angell70 Premium
Hi my dear&ntmu;. From my personal experience I've done my websites from my passion. Is ab what u love most in this 2orld, what s make your heart tremble and feel like you'll write over and over and never can stop.
Something to thjnk ab, this is a niche. My lapi this horrible Windows still update otherwise I'll send some niche inspiration many blessings xoxoxo
Reply
Maulla Premium
Thanks very much. waiting then.
Reply
jghwebbrand Premium
Did you try google search
agriculture products (may have to be more specific) + affiliate program
or agriculture products (may have to be more specific) + affiliate program + location.
Reply
AbieAJ Premium Plus
HI I would go with something that resonates with me most , however a niche a site, so either agriculture or mentoring so that you do not confuse Google or your visitors. As they are broad you're wanting narrow them down to a subcategory for starters. You can go with https://answersocrates.com/ try find a suitable niche subcategory. Once site starts gaining traction, traffic and authority you can then scale A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience. You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Or click the Promote tab top menu.
Reply
Hi I have a brick and mortar established business but wanting expand my exposure to online marketing by means of a blog and/or online store. My business sells real foods, herbs, organic herbs. I also have my own farm and make my own herbs. My brick and mortar had suffered the pandemic and now seeking expansion online. Can you help with how to approach such a proposal? I am planning to do at least $50k in the first year. Realistically speaking in your honest opinion is that possible? I am seeking sound advice from PRO mentors on the platform? Thank you.
Reply
feigner Premium
you can get access to local marketing seo as well as global training on this site...
you learn how to aim for organic traffic from the search engines
ther are also modules on ppc for paid traffic...
as for the money ...no one can tell ...
what were you doing before the pandemic... if it was that much or more then those are the customers you should be targeting...are they local or global...
can you guarantee that amount...nope ..no one can...
have a look around and use the search at the top to see what articles you can view on local marketing....
i wish you success
phil
Reply
philmedia Premium Plus
Learning to blog for a local business is an untapped market with some good opportunity to make it a global business if you choose- exciting good luck
Reply
jghwebbrand Premium
As a business, it seems very important that you have an online presence. This training will teach you how to do that. Level 1 training will get you started, but a Paid Premium membership will provide the resources you really need for success. Because you will need a com website, hosting, a keyword research tool to help you choose the best titles for your blogs and then you will need support (this would include technical and community support).

A website should increase your sales because more people will learn about your business.

Here's some membership info.

You are a Free Starter member. You can remain that way forever; If you remain as a Starter Member, after 7 days your access to the Paid Premium program will become very limited. You will still have access to the free training You also get a free subdomain website which expires in 6 months. But access to this community and site support goes away.

For 7 days you have access to the Paid Premium program so you get a feel as to what WA has to offer. Please take a good look around. If you want an additional 30 day access to Paid Premium it costs $19 if you sign up for ii in the first 7 days. Once you sign up for Paid Premium you cannot go back to being a Free Member. Once you are a Paid Premium member it costs $49 per month or $495 a year.

The benefits you get with the Paid Premium are those needed to succeed. The resources include Level 2 - 5 Online Entrepreneur Training (weekly live webinars, guides and tips from the community members and so much more, hosting of 10 websites, unlimited usage of Jaaxy the keyword research tool needed to choose good ranking keywords for post titles, 24 x 7 support (community and Site Support) plus other things.

Membership comparison is found here.
wealthyaffiliate.com/join

We do wish you success.
Reply
Thank you @feigner
Reply
I'M SURE THIS IS A GOOD MONEY MAKING BUSINESS FOR YOU GUYS. TAKES TOO LONG TO GET INTO THE MEAT AND POTATO OF THIS BUSINESS. I'M OLDER AND BEEN IN BUSINESS 40 YEARS. I WOULD BE LOOKING FOR THE EXACT BULLET POINT PRESENTAION WITH FUTURE COSTS THAT GET ME THIS, ETC. JUST TO VAGUE AT THIS POINT. BUT, THANKS FOR THE INFO.
Reply
AbieAJ Premium Plus
Welcome to WA.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle
Reply
ChrisJayyy Premium
You will need to write a good website with at least 72 posts.
This might take you 3 to 9 months of effort.
It's no get-rich-quick scheme here.
Reply
I DIDN'T THINK IT WAS A GET RICH QUICK SCHEME. WHEN I GET PRESENTED WITH A BUSINESS OPPORTUNITY, I NEED THE BASICS UP FRONT. WHAT YOU WILL DO, WHAT I WILL DO AND HOW MUCH WILL I PAY. FAST, EASY SIMPLE. BUSINESS OWNERS DON'T HAVE TIME FOR ALL THE FLUFF AND TRYING TO SLIDE INTO WHAT THOSE DETAILS ARE GOING TO BE.
I DON'T THINK YOU GUYS GET THIS. YOUR LESSONS ARE YOUR WAY OF SLOWING LEADING PEOPLE INTO AN EVENTUAL MONTHLY SERVICE, WHICH IS FINE AND SMART, BUT NOT FOR AN EXPERIENCED PERSON.
GOOD LUCK ITS A GOOD BUSINESS FOR YOU GUYS.
Reply
GeoffreyC1 Premium
It's not s walk in the park. If you have been in business you should understand that.
Reply
HEY WHO SAID IT WAS A WALK IN THE PARK? SOUNDS LIKE YOU'RE A LITTLE DEFENSIVE FOR SOME REASON.
NO REASON TO BE RUDE.
Reply
jghwebbrand Premium
If you are looking for options and want to become a Paid member more meaningful training with your experience level, here is the link.

wealthyaffiliate.com/join

We have businesses that become Paid premium members because of the hosting, great site support, and training from the experts at a much higher level. Having been in business for so long I am sure you understand the approach here..
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