NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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J2PH Premium
Hello! I have 2 questions actually:

1. As I mentioned a few days ago, I have changed my niche from belly fat loss to clinical depression + treatments, but I already made a domain for belly fat loss. Would I need to create a new website? Because I do not know how to change that domain to something related to clinical depression.

2. I have been making a list of content to write for my niche, whilst also going through the WA training. But I wanted to know, should I just post informative, value-adding content (of course all the content will be value-adding) for my first few posts before promoting clinical depression products? I'm not sure how to go about it. Thank you!
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jghwebbrand Premium
Yes, you should have a new website for Clinical depression. Each niche must have its own website.

2. Yes, most definitely create informational posts first. Even 15 - 20 can be a great idea. Let your audience know you are here to help not sell. Also the search engines like informational posts as well. It will help your site rank better.
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AbieAJ Premium Plus
You need to be a premium before you can apply the move feature found within your site manager as hosting is included in a premium subscription to the platform.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Resource
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EJMAC64 Premium Plus
I am a Newbie, I believe if you have Premium Plus, you can just create another one. I also changed mine and it allows you to create up to 50.
Does that help???
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Hello, I am from Taiwan. I am a beginner and interested in learning Affiliate. My target market is in Taiwan, China, Hongkong, and people arround the world who can read Chinese. I am interested in the Health (nutritional supplement) industry. How can WA communite help me? Any advise? Thank you very much!
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AbieAJ Premium Plus
You may read up on below resource You ought to discuss an aspect of nutrition to a qualified group of people who would be your target audience.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer. For Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
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Zenitsu Premium
Well firstly if you are interested in Affiliate, then you are in the right place as i knew nothing and have gained a lot of knowledge from WA, the training is simplified and caters to all. you can read the training aswell as follow the videos to find what works best for you... or both.

Following the training should help you target you're chosen audience and the fact you more or less have you're niche already is amazing... i spent a while trying to find one haha.

The community is supportive so if there is a class or something you don't understand you can literally comment/post and get a response the same day if not minutes later.

Goodluck
Ej
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jghwebbrand Premium
You will want to decide how you are going to focus your niche idea because even nutritional supplements is broad. Are you looking to help people with a specific condition.

you will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. If you don't know a lot about your niche and even if you do know something about it you will be doing a lot of research online so you can help people with their problems and related questions...

How to narrow a niche down
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It's great to hear your goals and targeted demographics. I believe in you and your goals!
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I have taken some time to come up with niche ideas. I have chosen 10 niches to explore, and tried to rank them in order of passion.
1. Amateur Radio equipment and accessories
2. Off-Grid living
3. Home Brewing: soda, beer, wine, mead
4. Self help/self improvement
5. Emergency Preparedness
6. DIY anything, but I am terrified with being on camera
7. Overcoming depression and anxiety
8. Modest clothing line
9. Health supplements and essential oils
10. Promoting Wealthy Affiliate

Please let me know what you think of my list of ideas.
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DennisM4 Premium
What are you most passionate about?,something you can write lots of content about. Niche is a audience a group of people searching for stuff you have. So you might have to focus down to a specific group that you want to attract to your site your trying to build confidence in your group, trust.Everyone everywhere is searching for something you have, which one of these you pick is something you know more about then anything else.
Once you grow trust with your group then they will trust you with other things you can add to your pages or posts and cool articles of facts. And then one day add affiliate links . I hope this helped you out...but as I know your question will be answered by many of us here at WA.im still in training my self. We do have a confident bunch of helpers here.hang in there and never give up.
Dennis
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AbieAJ Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
Thanks, Dennis. This has been really good so far. One question about the website I build is, will it be just a blog post your of web page, or will there be more than just one page, where I can have affiliate links, blog posts, photos/videos, etc.? Or maybe tabs that one can click on to find what they are looking for, and then click a link within that tab?
Reply
AbieOne Premium
What stands out for me 2, 3, 5, and 10. I am doing 10 I hope you can get to choose something you want to do. Good luck :)
Reply
DennisM4 Premium
Stick to the training, it will show you what and how to apply your content. From your free siterubix.com site to a paid. Com domain . To how to install posts, how to add links it's all here. So far I've had to down grade my site because it was way overwhelming. dennisautosupply.com, I had to downsize this because what is autosupply.its not parts it's not accessories. Its everything in between.

So I focused my niche to auto detailing.from here I can add any new content I need to attract the specific group of people wanting to learn how to detail your autos painted surfaces. Then I added other content of how to detail the inside to how to detail the engine compartment . And learned all this by sticking with the training.
Now im learning what keywords are and how to incorporate them into my posts articles.low hanging fruit keywords,and many more cool things.but once you get indexed by Google, then it's only a matter of time till you get ranked once that happends the 3 major search engines will know who you are and take you to the top of the page.Its all in the training. I hope this helped.
You can go check out what I have so far with what I have, just to give you an idea of what you have to do.
But for me I dont have everyday to dedicate myself to this place like so many others because I do have a 9 to 5 or rather a 545 am to 4pm job that requires alot of my time even after I'm done.anyways.if you have further questions, you can click the live chat button,or ask @AbieAJ shes an ambassador here has great knowledge.
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jghwebbrand Premium
Your top 3 ideas have a lot of potential.
You can check trends (trends.google.com)
Do a search in google and see what auto suggests for each of them -
You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. If you don't know a lot about your niche and even if you do know something about it you will be doing a lot of research online so you can help people with their problems and related questions...
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LindaMetz Premium
I have a niche and domain name, now trying to decide on a theme. Are all of the themes mobile friendly? Is there one better than another? I'd love some advice on picking a theme. The 30 second setup is taking a lot longer if I can't decide on one! Thx for suggestions.
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jghwebbrand Premium
Yes, all WP themes you can choose using your your wordpress backoffice will be mobile friendly. The default WA uses for starter is GeneratePress, More options are found in the paid version. We like to use the Free version of ASTRA because it has many more options in the free version and it is not necessary to buy the pro version.. Yu can check it out online doing a google search
Astra Demo to see if you like it. It has so very many options, is fast and very popular.
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LindaMetz Premium
Hey, thanks so much, this is just the kind of info I was hoping for, much apprec!!! I'll definitely check out ASTRA. Thanks again.
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AbieAJ Premium Plus
I test it first before buying in, because that can be expensive.

You want to make sure they are responsive, extremely light, fast, well coded, SEO optimised, flexible, adaptable and customisable

You may try GeneratePress or Premium where you can extend the theme and can have many layout templates.

https://generatepress.com/
https://generatepress.com/premium/

https://generateblocks.com/
https://generateblocks.com/pro/

Kadence WP with Kadence blocks

https://www.kadencewp.com/
https://www.kadencewp.com/kadence-blocks/pro/

Blocksy

https://creativethemes.com/blocksy/


You can also review below resource about other options I hope this helps.
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LindaMetz Premium
Excellent, hugely helpful, thanks so much!
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Umario251 Premium
Hi! I'm making autism my niche but more specifically gift ideas or products for autistic people. Should I focus on one set of products for example only noise cancelling headphones or should I show a range of products as gift ideas to review and blog about like weighted blankets and stim toys etc?
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jghwebbrand Premium
you will be writing posts for people to read on your website - so what kind of post content would your write? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic.
Reply
AbieAJ Premium Plus
ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
Reply
Umario251 Premium
Thanks for the advice, I was intending to have content for both purely information to raise awareness as well as products that could benefit autistic people either to buy themselves or for as gifts for autistic people they know. My only question is then is my niche gifts/products for autistic people or would it be autism awareness?
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