NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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I’m just staring and I’m feeling very inspired by what I have learned so for. I’m very passionate about hair color and want hair color tools to be my niche. Like tint brushes and foiling combs foils and clips etc every tool you need to color hair for professionals. What do you guys think of that as a niche?
Newme202 Premium Plus
That is very possible. You need to narrow down your search and specify what type of hair are you referring to?
countrylife Premium
Like your niche, having a terrific day?
EndyMene1 Premium
Hi! I'm new here and I'm now undergoing my Entrepreneur Certification Training. Kyle mentioned that class training programs are held every Friday night. Are these class trainings recorded for replay for the sake of those who miss the classes? I work late shifts, so I will likely miss these classes unless they are recorded for replay for night owls like me.
AbieAJ Premium Plus
Hi, it may seem you are referring to Jay's live webinars those can be viewed by Premium and Premium Plus members.

However yes all live webinars can be replayed again and again.

Welcome to WA and our community.
EndyMene1 Premium
Thanks for responding, Abie! I later got this answer when I was reading up the offers for Premium members. I'm definitely going to sign up for it soon.
Praxides Premium
I think it is better to focus on a single niche to promote in your website as it will get you more expert in that particular niche and the message you want to convey to your audience. I was like you before. I thought of another niche to promote in my website but later on I realise to just focus on one and make good at it.
Hello please i need help here.
This is my website name and doman (Ligesiterubix) please is this website good name to pomote Baby niches?
Praxides Premium
Hi CSoni, I think it's good to have a website name that is relevant to your niche or with a word or two related to your niche. Also something easy to spell and remember. It's good to register with a .com
Hope this will help. God bless

Hello if I delete my website I can still have the opportunity to build another free one here on the platform, help.
I thought that the video was very interesting to watch and it makes me want more info and to truly think about why people haven't done this before in their life because every time I think about every company that I have work for that's gone out of business and that I have busted my butt for from the bottom up to get to the top as in retail and as in management to have somewhat of a lifestyle to have to keep starting over because they either go out of businesses or lose a store General Manager and you still haven't moved up the line at all makes you truly think about what I have really lost in the 38 long hard years doing that time frame now. I would like to say thank you to Everyone here for the opportunity and I really appreciate it and thank you for inviting me to this wonderful community and family of WEALTHY AFFILIATE Community.
jghwebbrand Premium
Welcome to Wealthy Affiliate. We are truly glad you signed up to learn a new skill. Owning ones own website is truly a great opportunity.

We want to see you succeed so you can be proud of your accomplishments and help people that visit your website.

The training walks you through the process step by step. It is self-managed so you can go at your pace. If you have any questions, during the training, you can ask them in the comments section at the end of each lesson.

Just in case you need the link to the free Online Entrepreneur Training, here is the link. We do wish you much success. We have been here over 10 years and find this platform to be just what we needed to build our online business.
Rtbrewer88 Premium
I really enjoyed your story
I mirror your sentiments as it seems its thanks but goodbye every few years and someone else has made that choice for you. time to do it for our own destiny.
i am just going thru the trainning videos and i do have a question about niches, i understand that i should focus on one niche first of course, i will certainly do that, so my question is, if eventually i want to work with 1 or more different niches would i have to create different blogs for that or could it be done on the same one?
leoemery Premium
It's best to have one website for each niche.
thanks for that leoemery