NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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Recent messages
RobinSlater2 Premium
I have moved on to "Understanding Keywords" in lesson 8 but am not happy with how I have left " Placing custom menus in widgets"
I have a sidebar that is below my webpage but not on it. It is the sidebar that came with the theme I selected, it contains the following.
Recent Posts
Recent Comments
Favorite Posts

Have selected and installed 3 plugins recommended by a member, which are Classic Editor, Classic Widgets, and Custom Sidebars. These were installed because Kyles page was different from mine because Wordpress had an update making it different from Kyles. I am concerned that my sidebar is not on my web page. A final strange thing is when I click in my Search box there appears the following :
Swivel recliner chair
Pretty Links

Is this strange or am I missing something?
I am a little lost as I have never built a website before and is causing frustration and stress
AbieAJ Premium Plus

You may submit a ticket to site support anytime have them check your site, I am not sure how Cookies
Swivel recliner chair
Pretty Links

Got into your search bar unless somehow you may have a plugin that's interfering with the process.

Site support

You may also consider the following.

Empty browser cache refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache
jghwebbrand Premium
Did you refresh your browser.
barbbrenn Premium
I looked at lots of "Themes" andnot sure exactly what I should be looking for? My niche is brain health. Should I just be choosing a Theme that I like the layout of, and then I am going to add my own photos and copy? Not exactly how to use "Themes"/
AbieAJ Premium Plus

The majority here use the GeneratePress theme, however you may go to Appearance > Themes and add new.

Input what you are looking for, install and activate.

Themes can be customized, they do not have to follow your niche.

We always recommend leaving a back up, you may do with the Twenty TwentyOne

GeneratePress is extremely light, fast, well coded, SEO optimised, flexible, adaptable and customisable
AbieAJ Premium Plus
jghwebbrand Premium
Yes, the way to look for a theme is to look at the features you want.
For example some Themes have 2 header menus - top and main; some themes have footer columns and foot menus. Some have built in breadcrumbs (showing the URL path using title of page) to current page or post. some have more widgets than others.

And some are faster than others. Some are created by theme companies (those are more dependable). some are more popular (the more a theme is used the more pressure there is on the theme developer to keep in touch with trends. .

We have chosen a theme that is fast, very popular and has more features than some. We are using a free theme and chose not to use Generate Press because the free version does not have enough features for us. Our theme developer even adds features to the free version which doesn't happen to most free theme.
If you want to know what theme we use send us a PM.

You will add your own images so don't look for a theme with the right images. Unless you are selling your own products you will not want a theme with a store layout.

Hope that helsp.
barbbrenn Premium
Shall check this out tomorrow also. Thanks. It's so true about so many people giving me ideas, great, love it!!
Marcin8 Premium
I’ve got this msg coming up when I’m trying to activate widgets:

Your theme has 1 widget area, but this particular page doesn’t display it.

You can navigate to other pages on your site while using the Customizer to view and edit the widgets displayed on those pages.

I have tried a few things, like going to different pages, but it doesn’t help. Has anyone got any suggestions?
jghwebbrand Premium
I am not sure what theme you are using.
It could be a theme response
AbieAJ Premium Plus

You may have the new widget update from WordPress.

You may install the classic widgets plugin and with the classic editor.

Initially you may download to your PC and then upload .zip files to your WordPress sites back office.

Or go to Plugins > Add new, input classic widgets, install and activate.

However in the standard view you may click the plus to add something or the three dots and choose to remove a block from the drop down menu.
Marcin8 Premium
Thank you. I did it, it’s easier to chose all the widgets now, but they still don’t appear on the site.
Marcin8 Premium
The theme is called Brite. There is a big photo and seems like a widget wouldn’t go there. I’ll explore a bit more to see if I can fit it somehow.
AbieAJ Premium Plus
You may contact BRITE theme support

Looking at demo, seems like it has a slider.

If this is not the one, kindly let us know.

ou may need to empty browser cache refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache
jghwebbrand Premium
Another option is to choose a theme like Kyle used for (Hero) and create a static home page and insert an image at the very top of the page. And do the same with each post.
barbbrenn Premium
I think i set up my website, but not sure?? Im not sure if this domain is mine. When I first started to determine if my choice was not available in the free site it said it was not available, but when i clicked on the website that was premium it was available but when click on the premium (paid website) it said it was available?? Do I have a website yet?
AbieAJ Premium Plus

If you do it would be listed in your site manager

If unsure, you may always submit a ticket to support
jghwebbrand Premium
The websites you have are listed here.

If you click on
Site builder -> domains I own does the name appear in the drop down box if not you do not own it. If it does you own it..
TimNZ Premium
An idea for my niche.
I have had some training in massage.
I have had clients in the past but now my wife is the only person I massage.
It is definitely something I enjoy doing even if the massage is not reciprocated lol
So I was thinking online massage courses.
Do you think this is specific enough.
jghwebbrand Premium
What a great topic. So very helpful.
Are there massage types? And are there multiple massages for each type? If no your niche i narrow enough.

You will want to identify an audience you want to help to you get targeted traffic. This will eliminate some of your competition and give your website a better chance to rank when it is just beginning.

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
Use tools like the following to see questions you can address for your niche. and Google search scroll down and find "People also ask section" or use
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Here are some more things to think about when choosing a niche

How To Find Your Passion have no niche ideas here are some things to think about
How to Become An Expert in Any Niche Then when you have ideas compare them using to find out interest and trend.
AbieAJ Premium Plus

Online courses is cool, you may use the LifterLMS tool.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in massage

Swedish Massage.
Deep Tissue Massage.
Lymphatic Massage.
Sports Massage.
Oncology Massage.

Relieve stress
Relieve postoperative pain
Reduce anxiety
Manage low-back pain
Help fibromyalgia pain
Reduce muscle tension
Enhance exercise performance
Relieve tension headaches

Effleurage (Stroking)
Tapotement - Massage techniques for beginners

You may like review below resource for more ideas

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Possible programs


You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
TimNZ Premium
Thanks for your welcome and all the work you put into your message
In narrowing down the niche I thought massage oil might be a good place to start.
Should I narrow this niche down even further.
Does it work to be region specific.
I live in New Zealand.