NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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iyamed Premium
i am a new member here and completing my first 7 free days trying to learn wat this is all about and not yet sure whether this journey suits me or not. but i want to know if in case i upgrade to premium and paid for the first month do i get 30 more days to train or else my 7 free days are deducted out of it and i get only 3 weeks time only to learn more and get convinced about this path
AbieAJ Premium Plus
Hi you get a whole month .

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

WA is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so. (source: Diane)

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

As and when you decide to become a Premium, your first month would be $19 then $49 monthly afterwards until you cancel

Or $49 first month then $99 monthly afterwards for premium plus + tier subscribers.

To learn more

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Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
michaelw777 Premium
I am just going to say in your case; to know for sure. Ask Kyle and Carson; they are The Pros to ask.

Just click the magnifying glass up above; in the search bar; put in Kyle; and go from there.

You should do the same thing for Carson too.

I have been told they can be busy.

To Other Members; please don't take Offense; this is the best way I can see to help this new Member.

Hope this helps?
Elijah88 Premium Plus
Yeah, I'd have to agree with AbieAJ on this one! However, if interested, you can get 140 free days if you upgrade to Premium Plus. Thanks!
countrylife Premium
Hey Lyaad
When I paid the $19 I got a whole month, my 7 days full premium access was not deducted from my first payment month.
Wishing you well and a terrific day.
iyamed Premium
okay. thank u so much for replying.
iyamed Premium
ok.thanks a lot
Arabianaroma Premium
A very warm late evening from Scotland to all, Well as in the old day's people used to ask the Elders for advice for every minor problem they face, So since I'm also in the same boat as you friend are but I have my own way of thinking even if I'm 61 years old and that is that there's no harm in Dreaming Big so Frankly my goal is to make at least 200 Million out of this Gold Mine. But the only thing that everyone should understand is First you have to sacrifice and I don't mean that you JUMP of the Cliff what I mean is Seriously just PAY AND KEEP YOURSELVES FOCUSED ON lISTENING TO THE VIDEOS AND READING THROUGH EVERYTHING SINGLE WORD AND ALSO KEEP IN MIND THAT we ALLarehere for a reason, And I'm sure there's nothing Impossible so just be patience and enjoy
with Blessing and lick from Scotland to all brothers
AbieAJ Premium Plus
That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.
jghwebbrand Premium
It is so great to meet you. Thanks for introducing yourself and motivating us all to keep focused. My guess is you like to encourage others and blog.

We are delighted that you are here.

We wish you much success as you learn how this works and work toward achieving your goals.
Thank you so much sir.
I appreciate your effort.
Elijah88 Premium Plus
Pleased to meet you and very well said.
Justmebrenda Premium
ok I download the free seo but guess what it went to my computer not the program
AS I said Iam not tecty Ive got to step away for a few when I come Back I would like 1 Of the Tec to help its been long enough
I thank everyone for there help

But one of you guys that put this together might need to call me and walk me through this mess
I spent 4 hours getting no where today
Please and Thank you
AbieAJ Premium Plus
Hi the standard version suffices so no key required. You also do not need to install MonsterInsights as stats can be found by logging onto GSC, GA etc.
Maha92 Premium
Hello, I have two questions:

1) what if the user clicks on my affiliate link and land on amazon per example then he surfs other products before purchasing the item would I claim my commission as well?

2) What about the payment gateway? how does it work? and is it legal in the UAE?

jghwebbrand Premium
I am assuming your affiliate links are to Amazon.
If the customer buys the product with your affiliate link within 24 hours you get credit and receive a commission for it.
If the customer also does other shopping on Amazon and puts a product in their list and buys before the end of 28 days you also get commission from those even though they may not be in your niche.

You will need to read your agreement with Amazon regarding your country.

If Amazon has a program from UAE then they have a section in your profile where you indicate how you want to receive payment.
Maha92 Premium
Thank you so much!

I am still new over here so I am taking baby steps to learn and explore the platform!
jghwebbrand Premium
You are welcome.
Baby steps are just fine. Take you time and become familiar because then it will feel more like home to you and you will be able to speed up later.
AbieAJ Premium Plus
Hi wrt Amazon, if wanting work with UAE you have to apply to each country separately and still have to achieve their sales quota per each. You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 15 - 20 posts.

Once accepted, they've give you material and special tracking code links you can share on your site.

Essentially you are writing informational and review posts for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance to your affiliation terms and conditions how commission payouts are tracked and paid.

I would always adhere to your affiliate program terms and conditions.
The niche I chose is diet and fitness. I am wondering if there is too much competition in this area. Also, I am trying to come up with a domain name that has not already been used. A couple of my ideas were: Fit2Fab4Women or Fat2Fit2Fab. What do you all think?
feigner Premium
not always a good idea to use numbers or dashes in a domain name ....
if you have to say it to some one else then it gets complicated to describe hte numbers....
just thoughts...
i would also think about narrowing down the you say it is competitive so you need to be laser focused....
good luck
GeoffreyC1 Premium
I like the second one.
jghwebbrand Premium
Yes diet and fitness are TOO broad.

What would be the goal of diet? What is it that you want to say to a targeted group of people. My questions are also the same for fitness? what is your objective? Why are you choosing these?

How to narrow a niche down You can always expand a narrow niche later. What are you really passionate about.
A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help people with or what problem do you want to help them solve as it relates to one of your interests.

How To Find Your Passion You can also try for some domain names. The SEO section is our favorite. We prefer to use words instead of numbers. If you use numbers make sure the exact name with the number written out does not exist.
VitaliyG Premium Plus
Picking niches is tough, but this tutorial will make it easy for you Cynthia: Let me know if you have any questions!
AbieAJ Premium Plus

That's a great niche to be in however you may want to narrow it down to a subcategory starting out.

You may consult with

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational and review posts for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.