NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

Join the Discussion
Write something…
Recent messages
Desiree369 Premium
Ok question. What if we don't want to write a blog? I just want to market items simply rather than create a blog. I had thought about blogging previously, but I don't feel that it is really for me. Are there other options to just create a website with a funnel and market the desired items? Please advise. Thank you so very much :)
jghwebbrand Premium
Rich original helpful content is key to getting website traffic.
So if you are creating funnels, how will you approach that? They will need original rich content to get ranked.

The question to really ask is what is the purpose of your website? How are you going to help people? Helping people is answering questions regarding your niche, providing guides, and doing product reviews. Who do you want your audience to be?

You can use a funnel approach but make sure your visitors get real value from your site (that they learn something significant enough they want to return over and over. It takes time and content to build trust. Help first then get sales.

Have more questions, just ask.
Rex10 Premium
Go to the top of the Dashboard and click on "Training" then go down to where it says "Training HQ" on the next screen you will see a search bar. Try "ecommerce" you'll find a lot of training resources here on just about anything to do with online business and marketing. Hope that helps.

Hackerist Premium
According to Kyle, cofounder of WA, we must follow the 4 step process that is vital to any success online:

1. Choose your niche
2. Build your site and write content
3. Rank higher on search engines (Google, etc.) to drive traffic
4,. Monetize your site

Yes, there are other ways to make money online, but one that might bring 50% or more of the total income is affiliate marketing. If we don’t want to write posts, we wouldn’t be getting the second step done.

The following video will help: Tom
IAnum1 Premium
Most affiliate programmes will require you to have a website. Using only a landing page and funnel may mean using adverts, that target a particular audience. Hope this helps.
AbieAJ Premium Plus

You can run your own ecom store however in every business we make we've got to think of marketing. How would your customers come to your store purchase the goods you are proposing to help them with their issues.

What medium are you going to use, what funnel / ads / campaigns would secure a good income selling wares from your store.

Technical stuff can be learned by installing perhaps a woocommerce plugin, integrate PayPal and do a funnel, build an email list once there's traffic market to the list and so on.

To have a funnel you've got provide value and an offer they cannot refuse to entice them to part with your business endeavor.

With a blog essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Instead of joining affiliate programs, you redirect your visitors to your online store. You can have the blog within your store. A visitor lands on you post, like what they see can make an informed decision they click link provided they visit your store, they purchase the focused offer.

Whatever you do , you've got come up with high impact content to tell your visitor you have what they need and you can help them, whether it is a blog, funnel, facebook, or any social media ad / campaigns, you've find the right copy that would make the cut.
BrianPayne3 Premium
Can anyone help me with a number of issues.
Firstly my title for Privacy Policy is appearing on the main picture on the main page.. even when i set up a separate menu for it.. the title still appears on the picture. but I want some catch phrase to appear on the picture.
I choose the privacy policy template. so why is the title appearing on the picture of the theme page

I am also getting 3 Critical issues message on the SEO
mostly about Files (Java and CSS files not being minified )

Anyone there with some experience of this...
My website is online shop / e commerce so its not exactly the same as in the tutorial video.

AbieAJ Premium Plus

That may be theme limitations, however uncertain without a screen shot? privacy policy is a page that usually goes in a menu.

Java and CSS files being minified actually helps with your sites load speed.
BrianPayne3 Premium
Hi A J
Here is a picture of the screen on my laptop.
Its even more confusing now that i looked at the website on my phone as it appears as Hello World.. Like I had not posted the privacy policy or about me posts.

Thanks for replying
AbieAJ Premium Plus
That's a theme thing you can try Appearance > Customize see if you can tweak , if not you may want to change your theme .

If you do, you will not lose any contents vs some CSS styles and possibly social media icons a bit of tweaking and you are done.

We always recommend leaving a back up theme, you can do with the Twenty TwentyOne.
papri84 Premium
I am a bit confused about niche selection process. Is it ok to select a broader niche at the beginning like Keto Diet under nutrition or I should select a more narrow sub niche under it to avoid too much competition.

Will it take longer to get success with a broader niche?
AbieAJ Premium Plus

No you are needing a focused one subcategory niche starting out. And yes it will take longer if broad niche to get traction, traffic and ultimately authority.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

Few examples
How keto diet affects cholesterol
Can keto diet cause headaches, high blood pressure
Keto diet for weight loss or vegans for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
JoeRebisz Premium
Actually, as a starter, you want as narrow a niche as you can get it to avoid competition, then you can build it out later on after you start gaining traction and traffic.
IsaacArthur Premium
That means for starters its advisable to with a small niche
lanruse Premium
Hello everyone,
I've run into some sort of glitch on the Site content Editor. The thing is just stuck and the editor won't load as it should. The "loading editor" remains where I should be editing the site pages and I can't make any progress on my website as a result.
Please, what should I do?
AbieAJ Premium Plus

I clear browser cache refresh and try again. Or try in a different browser.
lanruse Premium
Thanks for the tip. Changing the browser worked.
AbieAJ Premium Plus
That's awesome.

Kindly let us know when needing help or having further questions.
Noted thanks
AbieAJ Premium Plus
So very welcome.
TiredCobra Premium
Hi again.

I have another question. I just registered domain. Once payment was approved a notice said it takes up to 24 hours to propagate through the system.

M question is twofold.
Will I get a notification when it has done so?
Should I wait until such notification to continue to build a webpage?

Thanks in advance
AbieAJ Premium Plus

If me I would check at a later time, usually takes even shorter than 24 hours.

Kindly let us know when needing help or have further questions.
GeoffreyC1 Premium
It usually only takes a few minutes and then it will appear under your websites.
TiredCobra Premium
Thanks. :)