NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate

==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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Ser1971 Premium
I`m trying to figure out what is the most suitable niche is for me.I work at construction, don`t have hobby or passion,most of the time taking care of my wife( she is on disability )and my son(he`s got very rare generic disorder ).Trying to make some money online in order to spend more time with my family.Will appreciate any ideas how to choose a right niche .
Janine41 Premium
Hi Serguei
Im new here but thought Id respond and maybe help:)
Its clear your family is your priority and to me that is your passion
look at your family life and products or services you use that enhance your life
Hope I made sense
All the best :)
Only1Hugh Premium
Hi Serguei, I am in property management so I hear you about finding a niche that you are passionate about. I have been taking care of an uncle of mine who is 92 with all kinds of issues from prostate cancer, dementia and skin disease. What has been interesting is that there are so many people struggling to support in my case elderly love ones. Share your story. What products or services have you found useful in attending to your wife and son's needs so as to get them through the day? My uncle was losing his hearing so we got audio books, speakers for the tv, hearing aids. You get where I am going. Things like these you can promote. These items made him happy and made me happy knowing that I was helping him. So find those things which you as a family enjoy and promote those. Hope this helps.
PassionBiz Premium
That gives me ideas to think about products needed for the elderly.
Need some help here guys with my description title is baby boomers bonus round let me help with reinventing you. Now here is my thoughts I would like to start out with a blog that addresses various issues regarding aging and boomers. I really could use ten websites. I have a psyche degree and aging was my focus. For right now though I want to focus on my Mary Kay cosmetics and their great skin care line as well as satin hands and their whole line of products. By writing a blog that will have a link to my website. Once I have that up and rolling I will venture out to affilate marking. Vitamins, music, dancing, ideas for vacation, endless possibilities. My mind is so full of ideas. I plan on signing up for the pro on the 3rd.
Calvinator63 Premium
Hi Laurie,

I am not sure what you are calling a “Description Title” and what is “Baby Boomers bonus round let me help with reinventing you”.

If that “Baby…” is your domain name I think that would be way too long for people to easily remember.

You want to narrow down your niche to one single aspect and focus on that, the reason being the more narrowed down your niche is the easier it will be for your material to get ranked (less competition than a wide niche such as “Baby Boomers”

Try reading this blog by Boomer08 I think it might really help you in your decision of narrowing down to a specific and concentrated niche:

Here are the search results of four different niche ideas:

1. Baby Boomers - About 24,700,000 results (0.66 seconds)
2. Baby Boomers that have retired - About 38,500,000 results (0.46 seconds)
3. Baby Boomers about to retire - About 2,280,000 results (0.57 seconds)
4. Baby Boomers that can’t afford to retire - About 9,520,000 results (0.65 seconds)

Since number 3 has the least competition only 2.2 mil results it will be much easier for a new website owner to get top SERPs (explained in the training) in that niche.

I would strongly suggest that you start out with only one niche and one website: you can always branch out or expand that niche later if you want to. The reason is that most people do not know how much time is involved in running a niche based website. Or what the competition is that they will be facing in their niche.

So, if you concentrate on a narrowed-down niche it will be easier for you to get ranked on page one (increasing your potential of making money online). Page one, the first listing of any search inquiry gets roughly 80% of all traffic generated from that keyword. Aiming for the top SERP will greatly increase your odds of making money from your website.

I hope that this helped explained the concept of a narrowed-down niche and why it is suggested for beginners, better for you!

Living Life Large,

AlexanderMe1 Premium
Quick question
I like to go back and check that I entered the information correctly to setting up my website only because I apparently had another account open and there was some confusion about being a premium member and I had also came with another Niche so was thinking of changing it. or to create another in addition to my Hiking one, has anyone experienced anything similar help please.
GeoffreyC1 Premium
You can't really put in wrong information as all you put in is the name for the domain. So if the domain name is correct then your fine. You can have up to 10 siterubix sites as a premium member, so you can have 10 different niches on the free websites.
btbameric Premium
I am choosing my niche I’m kinda debating between baby car seats and strollers ( I have a 3 year old ) and I know how big a market it is. I’m also really into tech. So i though maybe smartphone accessories. Any feedback or suggestions? I know I can do 1 now and 1 later. What would be a better first pick?

Thank you

Eric F.
DianeScorpio Premium
Hi - remember, you will be expected to write lots of content on your chosen niche to attract visitors to your website. Think about your ideas and consider which of them you can immediately think of topics to write about for your first 10 articles.
GeoffreyC1 Premium
How about baby transport and cover both?
chicchat Premium
I am currently working on the Affiliate Marketing as my niche
But I haven't got any income from that yet
So I was quite guilty when writing a blog
Because I don’t really know this field

although I saw it from a Youtuber
he said don't pick "cheap" niche (e.g. Books)
cos you don't earn much from it

Just wonder what is everybody's niche?
AbieAJ Premium
Perhaps below explanation will help you more. Please keep in mind you would need write at least 15 quality rich content posts with good choice of keywords and have some traffic before you apply for an affiliate program.

A niche is something you are passionate about and would write 100 articles or so about it, could be a hobby, an interest perhaps. To put it in perspective, would you be writing about it in five years time.

Via Kyle:
A niche can honestly be anything, what are you passionate about? What are you interested in?
When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:
I want to help people that ______________.
Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
chicchat Premium
Wow! Thanks for the rapid reply again
kinda of worry if you ever get some sleep
AbieAJ Premium
I do no mind, let me know how you get on and if you need further help and advice. You are so very welcome.
Welcome I hope you find the cornerstone
chicchat Premium
Tks ^^
I'm working on it.
GeoffreyC1 Premium
If you can get high volume sales of a low priced item then it is as good as low sales of a high priced item. Many businesses have made a bomb on stack them high and sell them cheap.
chicchat Premium
I see.....
tks ^^