NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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RobinSlater2 Premium
Hi
I am in lesson 8 Creating custom menus on your website and have reached "placing custom menus in widgets" when I come to Kyle's video position 9:24 it is totally different to the one on my training which I am changing as I go along?
I am at a stop!!
I think Kyle's video version is 2019 and the Wordpress version available to me could be 2021?
Thanks
Reply
jghwebbrand Premium
Yes, WordPress did a major update recently to 5.8 and has totally changed the location of widgets. The trend for location for widgets is now at the bottom of post content. This si the way things will be going.

If you want to see widgets on the right side you will need to install the following Wordpress plugins.
Classic Editor
Classic Widget
Custom Sidebars -Dynamic Sidebar Widget Area Manager
Reply
AbieAJ Premium Plus
Hi

You may install the classic widgets plugin and with the classic editor.

https://wordpress.org/plugins/custom-sidebars/
https://wordpress.org/plugins/classic-widgets/

Initially you may download to your PC and then upload .zip files to your WordPress sites back office.

Or go to Plugins > Add new, input classic widgets, install and activate.

However in the standard view you may click the plus to add something or the three dots and choose to remove a block from the drop down menu.
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RobinSlater2 Premium
Hi
Thank you for getting back to me
I am away from my computer until Monday but your information sounds great for solving my problem and your solution confirms it not just me
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RobinSlater2 Premium
Hi Abie
Thank you so much for a solution
It’s good to know it’s not always me that comes across with these difficulties
Well done
Robin
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jghwebbrand Premium
Glad to hear from you.
Let us know if you need more help on Monday when you are at a your computer.

Cheers!
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misterDi Premium
I have a couple different and unrelated niches that I could see myself pursuing, but for now I think I want to start off within a men's health niche.

I'm having trouble thinking of the kind of content I would create because I don't buy many supplements, I don't purchase exercise equipment... how can I do this without product or experience?

I might test the waters by going in the direction of sexual health, but am not sure how to narrow it down further than that, or create content for it. Can you help?
Reply
AbieAJ Premium Plus
Hi

Those are great niches to be in however broad you may want to narrow one or the other down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

You may like view below resource for more ideas

https://blog.feedspot.com/mens_health_blogs/

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You don't have to have the products you may read other peoples work and research however all content must be original written in your own words.

Possible programs

https://onemorecupof-coffee.com/best-mens-health-affiliate-programs/

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
jghwebbrand Premium
One thing you may want to think about first is - what do you know a lot about (other interests, sports, hobbies?) It is fine to go the direction of men's health but it will probably take a lot of research time.

Here are some websites they may help you narrow your niche idea.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com

How to Become An Expert in Any Niche
Reply
J-KWest Premium Plus
Hi Israel, just touching base to see how you're doing with your niche. There's a lot of good information here being shared. It really is about narrowing it down to an area that hasn't been given as much attention online.

It's common to think of product categories when narrowing down your niche but that's not your only option. You can narrow it down by focusing on a specific group of people, a specific problem you're helping people solve, a specific location or region, specific activity, or a combination of all of those. An example might be something like 'beach runners'... which targets a specific group of people doing a specific activity in a specific type of location and the specific problems associated with (THIS IS JUST AN EXAMPLE. I haven't researched it to see if it's a viable niche, the audience is probably too small but it gives you an idea).

The other thing I'll mention is to be careful when it comes to health-related niches. Google considers this a YMYL (your money your life) niche and they hold it to a higher standard, meaning they prioritize content that comes from an expert authority.

It is difficult to rank content that drifts into topics that might suggest anything medical-related as sites with higher medical authority will always be difficult to compete with. These sites have content written by health professionals with related sites (like hospitals, clinics, and other experts in that field) that link out to them and indicate to Google they are a trusted authority. It's not impossible to go into these niches, especially if you're a medical professional yourself, but it's not recommended. Your content will have to be that much better with exceptional research and even then, it will take much longer to rank as your site builds authority over the years.
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misterDi Premium
Thank you for the resources!
Reply
misterDi Premium
Thanks a lot, I will check out the links!
Reply
misterDi Premium
Thank you Jay! I hadn't even thought about that, and you raise some very good points. I'm going to have to rethink this idea a bit.
Reply
AbieAJ Premium Plus
So very welcome.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
If you need more help with choosing a niche here are some thoughts.
A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later
Reply
BuildingB33 Premium Plus
Enjoyed the read and videos. I forgot how thorough Wealthy Affiliate training is!

I agree setting up your profile is essential to building trust. It's a basic form of branding really. Every business has a brand, and if you're serious about building a business then you'll take the time to complete your profile.

Imagine what Fortune 100 and 500 companies had to do to build their brand....

3 steps to a complete profile is a cake-walk.

Let's get it done!
Reply
AbieAJ Premium Plus
Hi

That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.
Reply
jghwebbrand Premium
Thanks so much for sharing here. You are absolutely right, Every online business has a brand. That's the exciting part, each of us can create our own online brand.

We wish you much success here as you create your online brand.
Reply
Jennyroo2u Premium
Hi all, I haven't got a lot confidence in my niche for one reason or another, think it's too broad for starters. I have already set up a website and put on post about it. Done a lot of the training and gone back over most of it! Bit of a slow learner here.... Old age syndrome.

So I've decided to leave it there for now till I can get my head around it and try another niche. Any one got any thoughts on hoovers as a niche? May seem a bit strange, but being a cleaner for 15 years and cleaned hundreds of different houses, I know a lot about them, including repairing and servicing them. I could do reviews, tutorials, product comparisons......

Am I barking up the wrong tree?

Jenny
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YvonneBray Premium
Hi Jenny Hoover’s sound great. Also, some places refer to them as vacuum cleaners, your skills as a cleaner would gives you plenty of posts.

You could add cleaning products your your carpet, how to remove red wine for example. Hope this helps.
Reply
Jennyroo2u Premium
Fantastic! Thanks. Think I was over thinking my other niche. Yes I was going to search in keywords about vacuum and hoover, to see which is the best word to use. Already discovered organize is more popularly searched than organise! Learn something everyday....

Great idea about cleaning products too. I have an abundance of knowledge there too.

Thanks.
Reply
DianeScorpio Premium
Hi - one thing to remember, is that Hoover is a brand name, it is not the name of the product. It has become common usage for everyone to call a vacuum cleaner a Hoover, but strictly speaking, that's not correct.

So, you couldn't use the name Hoover, in the domain name of your website.
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Jennyroo2u Premium
Good point. Thanks
Reply
Yah Jenny, I guess it's one of those habits that we need to work on them. Like calling all toothpaste brands Colgate. Thanx for reminding us.
Reply
jghwebbrand Premium
This is an excellent niche idea. And you have a great asset - your knowledge and experience. You will be able really help people. The websites that do best as those that help people solve problems. The fact that you also fix vacuums is wonderful. We are so excited for you. On top of that it is hard to get along without one. So you have a big market.

Yes, you can do I can do reviews, tutorials, product comparisons. You can also do trouble shooting. WoW what a golden opportunity.

Here are some sites that may help you with your niche.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use http://Quora.com

http://ahrefs.com/keyword-generator also has a questions tab. Their tool is free to use. No need to sign up for the Trial period.

You may get overwhelmed because your niche is so broad. It would be a good idea to narrow it down by starting with a specific audience with a problem such as vacuum cleaners for pet owners. That's just an idea.

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

How to narrow a niche down How To Expand Your niche later
Reply
Jennyroo2u Premium
Thanks. I can't believe it's taken my over a week to realize this idea!! Don't think I've ever been in a house that hasn't got one.

Really excited about all this now.

I'll check out the links later.

Thanks again... Your all bloody marvelous.
Reply
jghwebbrand Premium
We are so glad we could help you with your niche. It's such a great feeling when you know your direction and you have such a great one. We expect great things to happen for you.

From this point on the training will help you to learn the concepts of building your website, writing content, getting it ranked, joining affiliate programs, adding links and then getting sales.

Really a bright future for you. Glad you are here.
Reply
AbieAJ Premium Plus
Hi

Vacuums are the products you would be promoting on your site vs a niche subject however it may need narrowed down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in vacuum cleaning

https://vacuumspecialists.com/blog/





When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Possible programs

https://onemorecupof-coffee.com/best-cleaning-products-affiliate-programs/

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
YvonneBray Premium
I think you got the wrong person, and I'm Yvonne, not Jenny. Mind you, and I like that name, Jenny. Yes, Hoover is a brand so is Colgate.
Reply
YvonneBray Premium
Cleaning things is a great way to help someone who is having trouble. I often search on the internet when I need to clean something or get a stain out of something.
Reply
Jennyroo2u Premium
Thanks for your input. Did a lot of brain storming and google searching last night. Came up with a domain name. It's the title I'm now trying to figure out., so I went onto Jaaxy for help. Would 'top rated vacuum cleaners' be suitable? Would this be too broad?
Reply
Hi friends I am also stuck in the middle of choosing niche ,as one of
member mentioned about affiliate link exactly I am in the same position.I have registered into many affiliate sites but all in vain but after joining WA I am sure I will overcome this problem very soon.
Reply
jghwebbrand Premium
Welcome.
Yes, WA teaches you that you must have 15 - 20 content blogs on your website before applying to affiliate programs. Also you will learn how to optimize your site for search engines plus a lot lot more.

Here's some help for choosing a niche.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

How To Find Your Passion
https://my.wealthyaffiliate.com/villyviking/blog/5-questions-to-find-your-passion-and-purpose-in-lifeIf have no niche ideas here are some things to think about
If have no niche ideas here are some things to think about list of 3000 niches Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

How To Expand Your niche later
Reply
Cwizden Premium
I had the same issue. What I did was finish ALL the training, making notes along the way. Then signing up for random affiliate sites (I mostly concentrated on Amazon and Link Share). After I finished all the training, I started watching some of the random classes. Long story short, I found some products on Amazon that I really liked and realized that nobody else was really focusing on them, even tho they are used every day by many, and BAM!! Made my first site.

One important thing to remember tho, do not just fly thru, post, page, and affiliate links. Even though I knew the whole process, I put about 24 hours between each step, and I went back through some of the lessons to make sure I didn't miss anything. It was about 2 days before my site was indexed, and then I threw in a couple links and a banner ad at the top. Now I will concentrate on traffic and my 2nd site.
Reply
Thank you so much for sharing your valuable experience with me.i also felt the same I need to go back again.
Reply
Great idea, thanx for sharing will also try this.
Reply
AbieAJ Premium Plus
Hi

Thank you for your notes.

If first starts with choosing a niche subject.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Onward next step in the process.

You site need be ready before you apply for affiliate programs

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 10 - 15 posts. You also would have to make 3 sales in your first 180 days.

Lucrative programs - 40 posts +

Once accepted, they've given you material and special tracking code links you can share on your site.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance with your affiliation terms and conditions, how commission payouts are tracked and paid. You need to read up how payments are made because different programs follow different rules; some pay by check others via PayPal or straight to your check account.

In the first instance, Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle I would always adhere to your affiliate program terms and conditions.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
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