NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.


==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)




==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!


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I am interested in creating a niche in car audio specifically pioneer car stereos which I am very familiar with. I have written reviews on these on Amazon before. I also want to market car LEDs headlight bulbs. I am quite familiar with a few of them and have also written reviews about them. So in a nutshell, these are the two areas where I would love to start. I have other ideas but these will suffice. For now.
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psalisbury1 Premium
Sounds great David, go for it! Just follow the training

Phil
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makmrkt Premium
As you well know, the automotive parts industry is extremely competitive. In order to capture an audience, ie; traffic, to your site will take a great amount of skill. Here at WA you will have all of the backing and support you wish for. Continue on your training and ask lots of questions when you may falter. Peace, Mark.
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Maxcru Premium
My goals is to be an affiliate that has a personal touch somebody that has compassion and feeling for my customers a person they can trust to sell them a solution to there problem. If I can help one person and that person can tell somebody else creates a snowball effect and it greats bigger and bigger. My niche will be the diy niche I can fix anything I know the inside and out of a honey-do list
everybody needs to learn how to fix thing in a house and I feel that I can help them
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psalisbury1 Premium
Great Niche Randy! Go for it!

Phil Just keep following the training
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makmrkt Premium
I agree. Having been in the home improvement field in management with both Lowes and Home Depot, I am constantly offering assistance to friends and neighbors. You have chosen a good path that could lead to an even greater one. Keep in mind that there is plenty of competition out there. Try to design your website and posts to specific keywords that will draw in your audience. Peace, Mark.
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herhomestead Premium
I've been a stepmom for over 25 years. Its seen its ups and downs with children and an ex wife. I would definitely have to create the site under a different name. But I'm wondering what your opinion is about this being my niche. I did keyword searches and there aren't a ton of them but the ones that are there have good averages and QSR.
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DianeScorpio Premium
Hi - I think its a good idea, and with your personal experience, you will gain the trust of your readers.
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Ramco Premium
Hi Janice,
Lets talk it through!!
It is a niche but my issue is in what way are you offering to help these women specifically? is it to help them out through your experience then start offering them certain products to buy...

Your wise forward looking approach not too many keywords in this area which is another hurdle...for your oodles of content required...for the long term

Are you hoping to monetize ( forgive me this is a business eventually hopefully) by perhaps having training programs ot motivational videos they can buy to help them just some ideas...

If you have the monetize part sorted then comes the numbers bit...do you have the potential numbers have you done any research on that...

Finally given all the niches what is the opportunity cost of heading down this road rather than more commercial avenues such as women's beauty products etc or another interest of yours you hold dear and can write copious amounts of content on...

Food for thought perhaps...;

Rami
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herhomestead Premium
Lots to think about and decide. thank you!!
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herhomestead Premium
Definitely thinking that first idea to begin with. Blogging and offering products through affiliates. Maybe later could be allowing others to submit articles based on questions rec'd. How they handled certain issues. Keeping myself anonymous is terribly important to me though...I don't want WW3
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Ramco Premium
Lols...I wouldn't want you to get into one.; Neither am I attempting to deter you!! if you have thought it through than by all means... and by allowing others to do the heavy lifting at a later stage is certainly the way to go!!

Your obviously a lady who has covered her bases so I see a plan, I see direction and I also see purpose so you have me on side..lol

R.
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Ramco Premium
Your most welcome!!
R.
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makmrkt Premium
Whoa, one second here. Are your interests in fostering children? Or, are you interested in offering advice to other stepmoms? I suppose you may need to hone in on what your goals are to help those mothers and fathers. Keep your keywords very specific toward the end in sight. Do your research diligently and you will find the answers you quest for. Peace, Mark.
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I think if you choose to promote products based on health like weight loss, diet plan etc, you can earn alot.
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herhomestead Premium
Although I am a step child myself, I'm thinking more about my volatile experiences with being a stepmom and helping other stepmoms.
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I´m thinking about gardening/growing your own vegetables and stuff like that as my niche cause it´s a big interest of mine but the thing is i don´t know many garden-specific terms, names of plants etc in english.(i´m swedish), would that be a big problem or maybe i just need a good dictionary? I could always make content in swedish but it´s a small country. Also, would history work as a niche? It´s another big interest for me and i guess there must be a lot of books and e-books to promote.
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adminlfe Premium
I think you'll do fine. As you start finding products in your niche, you will pick up the jargon and ideas that are specific to the geographical area your targeting in your niche. I think it is more important that you choose a niche you love, or are at least interested in. I think you're on the right track! Keep up the good work, engage in the training offered by WA, follow the plan, and work toward meeting your goals. You'll go far! Let me know if I can help you in any way.

Jeanette
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Kiranoppa Premium
I think you should go for your passion, and gardening is a great niche idea. You can always research the words in English, right? I'm sure all of us non-native English speakers need to use a dictionary for writing content. I certainly do, because there are always some word I don't know.

When it comes to history niche, I would narrow it down a bit. History is a very broad niche.
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Thanks for the feedback.
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Yes i was thinking about narrowing it down to WW2 or maybe a specific front or something. Anyway, thanks for the feedback.
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makmrkt Premium
May I suggest that you refer to Wikipedia for translations. By the way, how are the meatballs up there. Just joking around. I love swedish meatballs. Peace, Mark.
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They are delicious, thanks for the feedback!
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DianeScorpio Premium
Hi - the commission on books is very low, especially if you intend using Amazon. Gardening is a great niche, and I am sure you will have no problem finding the correct words to use.
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Thanks for the feedback.
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Hey, i have a question. Can a person be an affiliate with different affiliate websites and have one website to sell everything from all affiliate networks/sites?

I have an account with Wealthy Affiliates and still learning, can i also be an affiliate to other affiliate sites and sell all products from all these networks into 1 website only?

Also i need to thick the second box it says "build your affiliate website in your respective nich (chosen from last lesson)", what does that mean? I'm kinda lost.
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RTS Premium
yes you can be apart of different affiliate websites. I know I am as long as you have the links and right tools to put them on your site than yes you can sell everything on your site. The tools can be anything from banners, headers, videos that all link to your affiliate link. I am not sure of the last question. Hope the rest helps.
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makmrkt Premium
You have presented a good question. It is true that your affiliation with other sites is a major point to being successful. Your question in regards to "building your Affiliate website", Your niche is the strong point in developing your website. Be well defined on the keywords that you choose. The lessons here at WA will guide you through the entire process. Peace, Mark.
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