NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.


==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)




==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!


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amindewji Premium
So ... I have always been an avid couponer and am very passionate about it, love the thrill of getting a good deal and always am the go-to person when friends wanna save money or get a good deal ... so my thoughts are to create a coupon/savings blog and thru that niche have various ways to promote the weekly ads etc. of various places and hence have some affiliate marketing commissions tied to those stores, please ANYONE out there who has developed a successful business in this niche would love your guidance and to learn more how it all works together, I have followed coupon blogs for years and have really wanted to have a profitable one myself, so this is the direction I want to go in.
Look forward to feedback on this idea, BRAND new here and can use all the help of the community and look forward to networking with you all! :)
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IAnum1 Premium
Hi, check google or YouTube videos on this particular subject. But since you are good at couponing look at the various websites and see how they are structured. This will give you an idea how you like your to be. Then follow the training here. Content creation, link building, creating images. It’s all here. Take action and you will see your site up in no time. I hope this helps
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Wasure Premium
I'm struggling with the about me section. Does it need to be really long? I just want to tell people this is a website I made and they can use it to find whatever I am helping someone else sell. I'm not sure if I can have a wordy About Me section like Kyle. I don't want to be trapped in this section and unable to move on due to writer's block. What should I do?
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DianeScorpio Premium
Hi - no, it can be just a few sentences. It just shows people that there is a real person behind the website, rather than just a faceless corporation. It helps to build up trust with your visitors. Anything you publish can be edited at any time in the future, so you can always change it later.
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ariesight Premium
Yep, as Diane said, you can always edit it later. Try to answer these questions, though, even if the answer is 5 words long.

Who are you?
Why do you like this niche?
Why should I trust you?
How can I reach out to you?
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mindmaze Premium
my only question is after you have found your specific keywords etc. and made your list you mentioned writing content about each one separately . Do you make tabs on your website with a keyword header? do you just make pages dedicated to said keywords? where will these keywords be seen and does the keywords you pick effect the amount of people who will see your site ? not alot of explaination on how these keywords directly affect your page.... when you have chosen keywords and saved them will people who search those keywords be able to see your website?
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DianeScorpio Premium
Hi - you will use a different keyword for each article you write for your website. Choose your first keyword, and use it in the title of your article, and mention it once in the first paragraph. When you are ready to write your next article, choose a different keyword, and repeat the process.

When people are searching for those keywords, Google will see that you have an article that will be useful to them, and will it place it higher in its search engine results page.
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jmsalentino Premium
Hi. I have read your answer to @mindmaze. I am somewhat confused now. Is the first ever website that we did is not for product promotion of products in different sites like Amazon, Pinterest,etc? And so we cannot link products on our first website? Was it just for articles? Sorry, got confused. Newbie here also. Thank you so much. 🙏
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DianeScorpio Premium
Hi - your website should be a mix of purely informational articles that answer questions and help people who are interested in your niche subject. Plus, you should also have product review pages where you can suggest recommended products from the likes of Amazon.

Not every article should be just about products, otherwise, Google will see it as a "spammy" selling site.

So, for example, if your site was about travel for seniors, your first few articles might be about resorts that are ideal for those with mobility problems, or hotels that offer discount deals for seniors, or ways to make long journeys more comfortable. You could then do a review of products that might be useful, such as lightweight luggage, and add links for the readers to buy them on Amazon.
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mindmaze Premium
so where does the website transform from blogs, reviews and articles into making actually money? i guess im missing the correlation seeing as how i am not selling products or anything?
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DianeScorpio Premium
Hi - you will be able to join affiliate programs such as Amazon. They will then supply you with special links to put on your website, for the products you are reviewing.

When a potential customer reads your review and decides to buy the product, the link on your website will take them to Amazon. You then get a percentage of the sale price.

So, I notice from your profile, you are interested in beard products. So, for example, you could do a review which compares 3 different beard grooming kits, and add a link to each of the products on Amazon. If somebody reads your review and clicks on one of your links and buys one of the kits you get paid a commission.
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mindmaze Premium
dont you have to sign up to be an affiliate? how does that work? or is it literally that simple? just by people clicking my links to products on amazon and purchasing will get me a commision?
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DianeScorpio Premium
Hi - yes, you do have to apply to be an affiliate. The program will inspect your website to make sure it is suitable. They typically expect to see lots of written content, so that is what you need to concentrate on first.

Once the affiliate program has approved your website, you then get access to the special product links. The links will have your website ID embedded in them, so that the program can recognise that the customer came through your website and can pay you the commission.

So, you can't just have links to the products, until you have actually applied to the affiliate program and been approved.
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mindmaze Premium
ok thats what i figured, thanks for that info... so basically the written content has to be very good and you have to have alot of it before being approved? also do websites that sell beard products etc or anything else but are family companies etc and not associated with amazon or ebay etc do they have afilliate programs? is it a possibility to reach out to local companies etc and sell my traffic to them once i get it?
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DianeScorpio Premium
Hi - well, the content has to be good to engage your visitors more than anything. Most programs expect to see around 15 articles. Amazon is the exception and will accept new sites with little content. However, you do have to make 3 sales in 180 days, which is not easy until you start getting traffic.

There are tens of thousands of independent affiliate programs. To search for ones you are interested in, type the following phrase in Google -

beard products + affiliate programs

There is training here in Wealthy Affiliate about local marketing, it's not a subject I know anything about.
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mindmaze Premium
thanks for all the info i really appreciate it
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I want to know the app that will give me money on PayPal so help me as small brother and tell a safe app which will pay small amount but it ok for me I am from india and I need help so pliz help me brother small amount but fast
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DianeScorpio Premium
This is a learning platform that teaches you how to build a website for affiliate marketing. It is not a get rich quick scheme and takes months of consistent work.
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How do I create my website?
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DianeScorpio Premium
Hi - you are in lesson 1 of the training. Read all the instructions, watch the videos and complete all the tasks in each lesson. That way, you will have built your website by the end of lesson 4.
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I'm new here. I have a question, let's see if there is something possible. I have (at the moment nothing happening due to Covid 19) a business here in Penang, Malaysia. I do hiking tours, I have several half day tours (that's the max travelers - I do not focus on locals). Now, I had a website about it which didn't go anywhere. But, how about this. I have written a book with about 120 different trails in Penang. And I have 5-6 different tours available. Can I build a business online on this with additional affiliate links to supply good etc. on this tiny nice.

Here's why I ask. I seem not to be able to get this off the ground without spending lots of money on promoting online (Google/Facebook). But I can build an extensive site about hiking here. The problem is that when you search Google for hiking in Penang and whatever combination or alternate search terms, you come ALWAYS to the big sites, Amazon, Alltrails, heck even hotel sites. Additional, the sites offer focus solely on a few popular trails (and mostly not the most interesting ones). Would this be a sustainable niche where I can make about $1000 a month on additional affiliate links embedded or should I look elsewhere?
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cena1975 Premium
You need to understand SEO keywords first. Your content need to have the SEO checklist before it can be found in Google.

Your current website is build by WordPress?
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Ha! Of course, but you come to the key problem. Not all niches have enough keywords. It's why I was very surprised by the football snack helmets niche. I've had 3 sites with plenty of excellent keywords, nicely optimized too and yet the sites were burned by the Google Penguin update some years back min favor of some sloppy non content websites. Keywords is just not enough. I know that now.
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LaRue59 Premium
Hey there Psyclist,
My name is LaRue and I am new to this site but not so new at marketing and I believe you have a very solid foundation going on with your site from what I gather so far. I think you even have an advantage over the larger sites. You can concentrate on the smaller more intimate details of the off grid places that your target group is looking for and pull their interests away from the big sites and guide them to your site by offering them special deal or discounts and by doing that your target group feels more comfortable dealing with you as a smaller business that they can trust. Your niche just has so many different ways to promote products and services to the group. I think by doing this you will have customers coming to you from all directions, you just have to stay on top and follow their wants and needs to keep up with their demand and this will require dedication on your part to keep them coming back and plus the new targets you get from word of mouth and reputation. Sounds like lots of work but dont get discouraged before long you will have a great site that autopilots its way for you and soon you will be off enjoying your passions with a good stream of income coming in and its all making you money on a large well built platform that has the feeling of a very small town comfortable site that makes the customer feel at ease. Good luck. and I will watch you grow and hope to exchange knowledge on our way.... LaRue
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