NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.


==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)




==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!


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DianneSaw Premium
just a question, if you are going to have more than one niche, does it need to be in one category? like for example my niche is a bracelet for women and I have a couple of other niche does it need to be other jewelry niche? or I have to build another one for a different category?

thank you.
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cbmercado Premium
Your niches can be totally separate or related. It's up to you. You should build a separate website for each niche. That's my take.
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Jewelia Premium
Hi Dianne,

Start with one narrow niche and develop it until it gets you good traffic. Then, if you are going to promote, let's say, earrings then you can add it to the same website (broaden your niche because these goods are related and the same targeted audience that is interested in the bracelets could be interested in earrings). You can assign earrings to a different category depending on your classification.

But, if you are going to a completely different niche, let's say, skincare, then create a second website for it.

Good luck,

~ Julia
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RinaNZ Premium
Hi Dianne

Great question! If the second niche is related to womens bracelets and includes say scarves and womens clutch bags then the niche is actually as in womens fashion accessories.

If the second niche has no relation to womens bracelets, say bambillo pillows, then having a second niche website for that makes sence.

But it's better to stick with one niche website and put your effort into building that out first, and once you get some experience behind you then it's fine to scale up and consider a second niche website.

How is the training going? Let me know if you want help with that!

Rina
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DianneSaw Premium
thank you Julia. noted.
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DianneSaw Premium
Hello Rina,

Thank you kindly for your reply. So far so good with baby in my hand. Multitasking as much as I can and if baby is asleep I can focus more. taking notes as well on the training. I am glad that everyone is ready to help and clarify the steps. I must say this is so far the simplest step by step training. easy to follow.

and oh, will let you know if I have more questions along the way.

thanks,
Di.
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EuphemiaD2 Premium
Hello I need your help How do I edit on my website I realized that I made few mistakes on my About Me post and Privacy Policy page Secondly my SEO plugin is showing a lot of comments about recent events is it alright or I made another blunder. Please assist.
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EliseTAG Premium
To edit your post, go to SiteContent. If you wrote your article there. So go to Websites (menu on the left) and you'll see SiteContent, then click on the post you want to edit and you'll see a button to edit here.

If you didn't use SiteContent, just go to the back office of your WordPress and click on posts on the left menu.
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EuphemiaD2 Premium
Hello Elise Thanks for your assistance
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SueSundstrom Premium
Is 'personal development' good as a niche or just way too broad? I would write on topics like productivity, mindset, habits, marriage, parenting, faith, finance. I'm confused by the advice to select a product as a niche, as I don't know what I'd narrow in on and how to write endlessly about a product? I love planners and pretty notebooks and any shabby chic home accessory or furniture items. And books. That's all I can think of when it comes to products. 🤔 I would love advice, I'm feeling stuck still!
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JosephRebisz Premium
I actually think it's a good niche. Plenty of room to write about and expand on. You have other good interests as well.
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SueSundstrom Premium
Thank you.
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JosephRebisz Premium
We're here to help:)
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cramervod Premium
You will never find anything for personal development since people don't search for that.

Only bloggers search for that term. Real people have issues that are specific and those are the things to research...

General stuff like mindsets, habits, marriage, counseling will only cause you to struggle.

Think in terms of one issue at a time... What are the painful points of suffering for a segment of the market.

Then locate people who fit your demographics and focus on psychographics.

That group will hold the niche secret because you will learn from them what they have tried, what they know about, and what they would consider trying.

I have seen sites named "online therapy reviews" because the issue is finding the right therapy for a time period at night.
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Ramco Premium
Hi Sue,

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

So it is generally accepted there are 8 segments of personal development. You are going to find it difficult to cover one as I said before within one there can be several areas to cover and expand on within the one let alone the whole.

My 2 cents choose the one you are most interested in and even passionate about that you can write copious amounts on.

Do research with Google about competition in the different segments, searches and copious amounts of key words.

You will then have a much better handle on your direction.

Have fun;

Rami
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DValentine Premium
Sue - you could make rage buggies your niche - (the dot com is available as of the time of me writing this)
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SueSundstrom Premium
Hi! Thanks for zoning in on an interest of mine, great thinking! but what on earth would I write about rage buggies? I just like riding them, I'm not at all interested in how they are made up or different models etc. I'm trying to think of the next 6 months writing about something that will engage me and I will be willing to persist at.
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SueSundstrom Premium
Hi Rami, this is interesting. What are the 8 segments please? Are you suggesting I should focus on one of the 8 segments and write about that?
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Nloewen Premium
Hey Sundstorm..
I see it as an amazing niche..
But you could create a few websites from those ideas, you are having.. Dont make your website to huge of diffrent ideas.. When someone searches something in the internet..
People are looking for more detailed wisdom, wisdom is goold..

So i would suggest you take your time, and think about it a bit deeper which of those ideas that you are having you wanna focus on, with this Website..

for example= Marrige could be its own website .. But you could throw marrige and parenting together.. Which would make it a bigger niche.. And a lot more to write about..

Go details, but dont stress thinking about what to write..
Take your time, and make it simple as if you would talk to any other person..

Best of luck..
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SueSundstrom Premium
Thank you 😘
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Ramco Premium
Hi Sue,

That is exactly what I am saying!!

1. Career/Business
2.Finances and Wealth
3 Friends and Family
4. Fun, Recreation and Entertainment
5. Health and Fitness
6. Love Life
7 Personal / Spiritual Development
8 Physical Environment

The strategy is to take one Segment as you can see there are at least three or 4 inner routes if not more in each segment. So you narrow further. Start with one of those inner and once comfortable with that, take on another as you move along the one segment.

Once you have come to the end of one segment you can move to encompass another segment...if you ever get there...ha ha ;

Rami.
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sregrunified Premium
This info helped alot.. Thank you
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SueSundstrom Premium
Hi Rami, this is great thank you. Where would for eg 'productivity' fit into the 8 and is it a niche? And what about mindset - where do you think that would go?
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Ramco Premium
Hi Frazier,
Your very welcome!!

Rami.
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Ramco Premium
Hi Sue,

Your most welcome!! ;

That is what I meant in my first paragraph in my first reply to you.....

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

Mindset and productivity can go under each one of them and actually do if you want them to. ;

Yes the most obvious for productivity (which can be a niche on its own) is Career/Business only are you not being productive in the least obvious Love life?.(you most certainly are) Mindset transcends over them all too.

I caught something when you were talking about products which you would do well to expunge from your thoughts.... at one stage in the past we differentiated between the two in the modern world there is no differentiation between a product and a service they are both now seen as the same.

Trust you are satisfied with answers!! ha ha ;

Have a good day!!

R.
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SueSundstrom Premium
I will change my thinking on products and services thanks. So productivity could be my niche. How do you prevent boredom from writing about just 1 thing? I crave variety. Am I doomed by my need/desire to learn about different things/topics at once?
Reply
Ramco Premium
Free your mind up Sue,

Turn it on its head how about productivity but encompassing many or indeed over all segments will that not relieve the boredom and satisfy your desire to learn about many things?

It's more about what you can handle....haha ;

R.
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kerrylee58 Premium
I was the same place you are at a week ago, I wanted to pick jewelry but it is such a wide catagory. So I am focusing on gemstones which is store pretty broad, but I intend on using keywords to drive traffic, which is the training I am doing today.
Hope this helps!
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Hi i need some help! In choosing a niche do i understand it correctly that it is a single product? For example if you want to sell Gym equipment on your web site does it mean that you can only sell for example dumbbells and nothing else? Or can i add more niches to my list to be able to cell all types of Gym equipment?
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psalisbury1 Premium
No, you could have Gym equipment as your niche and sell any and all gym equipment.

Phil
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Lebogang22 Premium
No. A niche is your "category". It shouldn't be too broad, but it also shouldn't be too narrow. You want room to expand later on if you so choose.

Fitness is a niche that can cover the direction that you are looking towards.
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Hi Lebogang
Thanks for your quick and helpful answer appreciate it
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Thanks for the quick and helpful answer appreciate it
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psalisbury1 Premium
You are welcome!

Phil
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DValentine Premium
Leon, Hi, here's a few questions that might help - who do you want to sell to? Gyms or people at home?

What type of exercise do people do at home? If they walk a lot then you could look at promoting treadmills or stairmasters or elliptical trainers or Nordic skiing stations etc.

But, I have to say - don't worry about trying to sell anything yet as nobody on the net knows who you are right now, they know nothing about you - so you're going to have to write helpful content that makes people go 'Oh, OK, Leon knows his stuff, if he says this product is good for walkers, I'll take a look at it'

This build up of trust is going to take time and content - depending on how hard you work at this you might be getting steady traffic in 3-6 months.

Once you have the traffic then you can start looking for affiliate programs.
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Hi DValentine
Thanks for your input i appreciate it. I have clarity now and can move on creating my website.
Thanks
Leon
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