NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.
What is a Niche?
A niche is a distinct segment of a market, in other words an "audience".
When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.
I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.
There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.
Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.
The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.
Check out the video below.
Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.
The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.
Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.
Really, a Niche is Simply a Group of People.
In the simplest form, a niche is really a group of people looking for stuff. When you select your niche, you want to avoid being too broad with your niche selection.
What people fail to understand is the fact that there are millions of people looking for stuff online within what seems to be the smallest of niches. The most obscure niches you could think of are HUGELY PROFITABLE.
I mean, seriously, Football Snack Helmets can be a lucrative niche (as Jay, who runs our Live Classes has proven in a Premium case study). FootballSnackHelmets.com currently nets Jay around $700 per month online.
This sort of success can happen within any niche.
I have spent some time putting together a blog post outlining how you should approach your niche selection, how to avoid going too broad with your niche, and how to really narrow it down to a specific group of people.
There is also a very active discussion in that post, so if you have any questions about your particular niche just jump in on that conversation. ;)
Task 1: Choose Your Direction
We want you to select the niche that interests you most and gets you the most excited.
A few things that you should understand about niches are:
(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business
There is NO SUCH THING as choosing the wrong niche.
Also, note that niches can always change. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.
If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate. Go here if that is you.
Onto the next lesson, building a website! :)