NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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I want to have a premium membership but due to COVID-19 crisis is under debt and lack of money, can I just start with a starter membership and earn some money with starter membership and later which to premium one.

So my question is
Will I be able to make money with starter membership?
keishalina9 Premium
hey hi Vishal & welcome to Wealthy Affiliate!

Super question & all questions are good ones here....

Yes ... it's all possible .... it's just that it will take much more effort on your part for the rate of return and also likely take a lot, lot longer ...

Suggest you get rolling on the step by step training with Kyle over the next few days or so and then decide ... where there's a will, there's always a Way to Success! ....

here's the blue link to the training for you ... All the very best to you .. cheerio ... :)
DianeScorpio Premium
Hi - it's possible, but it will be much more difficult. You will only have limited access to the training, and after your first 7 days, you won't be able to communicate with other members or ask questions if you get stuck.

Do be aware, that even with a premium membership you would be unlikely to see any income for at least 3 months, and more realistically it would be 6 months. This is not a get rich quick scheme, you are building a genuine online business for your future.
@DianeScorpio Thank you so much ma'am for your guidance.
Thank you ma'am I will continue the training for now and decide after a few lessons.
Cjn12 Premium
Absolutely! This is not a get rich quick scheme. It's a gradual process, after a solid train, you will definitely make money. Thanks
AppeaseOrtiz Premium
Should I reconsider my niche if Google ads keywords shows competition is very high? Should I pick a niche based off of low competition keywords rather than my passions? Using Jaxxy would it be better to go with a high traffic, high competition keyword with an OK KQI, and a SEO rank of 73, or rather pick a lower traffic, lower competition keyword that has a great KQI and SEO rank in the 90's?
ChrystopherJ Premium
I wouldn't base your niche off a keyword or off Google Ads. There will be thousands of keywords you can target for your niche to obtain free organic traffic from search results pages
QUESTION #1: How much money would you be happy earning?
5000 a month

QUESTION #2: How much would you be ecstatic (ie, really excited) earning?
Over 100,000

QUESTION #3: And how much TIME are you willing to invest to achieve these goals?
To start as much as needed but would like this to evolve into low time high yield too maximize time with family etc.
keishalina9 Premium
... hey hi & welcome to Wealthy Affiliate! ...

Super fantastic goals that you've written to work on and to get accomplished here to fruition....

Yes, for sure ... Go for it! ... All the best .... Success! ... :)
DNtswapong Premium
This is an exciting journey and scary too, I have just finished listening to the video on how affiliate marketing work and realized there are many things I have never thought I would achieve in life but I now believe I have come to the right platform of knowledge. But the truth is I'm a bit scared and overwhelmed.
mikolrrs Premium
Hi swapping,
Yeah., I agree with you some times one might feel overwhelmed but, when that happens, just take quick break, but make sure that you comes back in with a juvenile can append to everyone. just take your time and everything will alright. Have a great day. swapon.
SofiaMM Premium
Perfectly normal. Just don't let that bring you down, crush motivation, or make you feel you can't do it.
You can do it as long as you make a plan for your goals, put doable tasks there, and then stick to it. That's what I do every time I feel overwhelmed. I stop a take a bit of time to plan.
In here it's even easier because they are showing the plan for you.
Also, I've heard one of those millionnaire entrepreneurs say that he doesn't know the sentence "I can't do it" only the sentence "how can I do this? What does it take to do it?". Have that in mind, plan, and you'll be fine.
amindewji Premium
I did accidentally publish the Privacy Policy as a post ... however one thing I noticed is that the Hyperlinks were not inserted in the post, as I had expected them to....not sure why that is, When I put my website at the bottom of the "About Me" page it worked fine...not a big deal but really would prefer if the links were functioning...just a glitch maybe?
DianeScorpio Premium
Hi - you don't need the links to work. If you think about it, if somebody is reading your Privacy Policy, they are already on your site. They don't need to click a link to take them there.
By law, you must make a policy link available and accessible at all times. My advice is to add it as a footer.
DianeScorpio Premium
Yes, I am aware that a Privacy Policy is a legal requirement. I was advising Amin that the URL to his website, mentioned within the policy, does not have to be a clickable link.