NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.


==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Hello.. I'm new here and I had a couple questions I was wondering if you guys could answer! 1: I was needing to make some money to be able to supply for myself and help myself in times of need, as I have tourettes and other disabilities that cause me to not be able to work. So I was needing to know how fast I can get money started on here, and if it's easy? 2: I needed to know some tips on how to make a website people would be interested in and ways to get money easily throughout it? I have goals I wish to achieve! Thanks in advance.
Reply
Hi Daiisuki I'm new here as well hope we can really achieve our goals soon.
Reply
Palatia Premium
Hi Lisa, This isn't a get rich quick opportunity but some people start to earn pretty early on. It is one to look at the long game. To build something solid that will sustain over time. As far as your niche, almost anything will work with over 4 billion people on the internet. Choose something you are interested in or are knowledgeable about. Maybe even a disability? It should be something you'll stay interested in for the long haul. :) Hope this helps.
Paula
Reply
Habanero Premium
Hi,

SInce I'm a bit familiar with WP, I went on and created an about me page and a couple of categories that can be seen in the menu section of my website. Yesterday I followed the instructions in the training and published a private policy page plus updated my about me page according to the template in Site Content. Today I can't see the private policy page. What can be the problem?

Thanks
Reply
Dale123 Premium
You just mentioned you "published a private policy page"... If you made it private you won't be able to see it unless you're logged in. Go to your admin panel, click all posts & check from there.
Reply
Habanero Premium
Thanks Dale! I've just finished the training on creating a menu and it turned out that since I already had a menu in place, the privacy page needed to be added to that menu in order for it to become visible.
Reply
andrewpty Premium
Since I work at a Web Agency and I'm every day building websites for customers I really would love to promote hostings, Plugins, WordPress themes and so on...just because I really enjoy looking for the best solutions for my customers at the agency I think I can do this in a larger scale. Do you guys think it could be a good niche? I guess there is lots of competition out there related to this niche...could this be a problem?
Reply
ClaudiaAlex1 Premium
Hey Andrew, It is my opinion that anything can be a good niche. Even if it is a popular one the fact is that you will bring your own spin to it making it unique. Since you have experience in this area, I think it would be worth your while to dedicate one of your websites to it.

Of course, you will get additional advice on this situation from others in the community then you can make a good decision.

To your success,
Claudia
Reply
nathaniell Premium
There will be competition in ANY niche, and that's a good thing. It means people are making money! You'll have to work to establish yourself in the niche, but everyone has to work. I wouldn't worry too much about competition at this point.

Imagine if there was never any room for new businesses. People would have stopped opening coffee shops long ago!

If you focus on creating good content, the lazy people will drop off, and you will gain authority in time. Even if you aren't #1 right away, you can pretty easily establish yourself in the top 10 sites in the world on any niche if you stick around long enough and focus on growing your business.
Reply
I guess the first question that comes to mind is, would it be better to choose a more obscure niche that will rank higher in
Google because of less competition or choose something more popular that will get more traffic,
I'll keep going with the lessons and see if that is answered.
Reply
Its all in your wording which words can you use the are mostly used in there search bars
Reply
MartineB Premium
Hello Kyle/anyone that can help, do you suggest just one product/service per site or is it viable to have a general category e.g. Babies and then on your site have categories such as clothes, sleeping, car seats etc (I'm not using this by the way just after your opinion).

Also, can you suspend your website from being live whilst you are working on it?

Thank you
Reply
JKulk1 Premium
Some people sell one product, others sell many.It's up to you. Jim
Reply
MartineB Premium
Yes, just wondered what was more effective. My gut says one product. Thankyou
Reply
Top