NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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Hi. I'm just kicking around an idea. I have tried some mlm stuff and am interested in making money from home. However it hasn't allowed me to actually refer to many of the products I actually use. Most of which are purchased online. I accidentally stumbled upon one of their affiliate programs a few days ago and was excited to learn that this existed. I stumbled upon WA today and will most likely be upgrading within the week. My idea is to share my struggle with anxiety and depression related to my Bipolar disorder. I want to post daily videos and posts about certain products or supplements that I am testing to try to keep myself feeling my best physically and emotionally. I hadn't really considered having my own website but I can certainly see the benefit. I just hope I have the time and patience it takes to complete tasks! Wish me luck!
DValentine Premium
Hey Chelsea - just remember, this isn't a race, there isn't a time limit - just do what you can and then pick it up later.
I like your niche choice and the fact that you're 'living it' adds a massive ring of truthfulness to it.
Go for it!
DynamicSteve Premium
What a fabulous idea! I love it!

The process will help others and likely be very cathartic for you to share your struggles too, if that makes sense. I see your site becoming a hub for people seeking a community that 'gets' the struggle they are facing.

There seems an element of synchronicity between discovering the company had an affiliate program and then stumbling across Wealthy Affiliate in such a short time-window... Things often happen for a reason, don't overthink it, go with it and give it your best.

Don't worry about the time factor, this is a business that can be geared to your schedule and around your time commitments, you will have ALL the support you could ever need from this community too!

I wish you all the very best with this fabulous plan, I hope you have a magnificent 2020 that sees you achieve many of your dreams and goals :)

Wonderful to meet you :)

megawinner Premium
Hi, Chelsea! I think it's a brilliant idea to share your experience and knowledge in this particular niche, Bipolar Disorder. You will be helping many people if you do this and can leverage income form it in return. You should buy your own domain for this. It is called virtual real estate property. Your Domain can be valued in millions of dollars, you know! When you buy a domain, it will only cost you up to $14 to $40. Cheers. I'm, excited about your plan and I support you 100%! :)
Question. Do I get my own domain then elsewhere or should I sign up for premium membership? Can I get a domain that way?
megawinner Premium
The best thing to do is to go for Wealthy Affiliate premium membership and bein a member you can get 25 free domain.

You may buy your personal domain later.
Kelly107 Premium
Hello CHill5919,
I am new here but more hopeful with this program and it is all in one place. I have been taking many trainings but all seem to be missing the main thing. The total package. I am relieved to begin and use everything I have learned so far and make progress instead of standing still. I will be purchasing premium very soon. Very cool site!!!
Wow, building a website is not for the faint hearthed people,i have lost it when it come to a point where,i now have my niche,which is the direction of my brand and business.
so far relating domain to my niche and another staff called URL and again,domain field have totally confused me, Sir, i need your help here.
ShakeelM Premium
Idea is to establish a profitable business. So, I suggest you go through the training first and don't buy the new domain (for training purpose, you can use the free domain option).

Once you understand the complete online business model, then you can take proper decision on selecting the niche or building a website and so on. (It's my approach).
psalisbury1 Premium
Good Advice
ShakeeIm, thank you very much for your advice,i will continue trying to understand this lession properly and do the right thing
rjlamontagne Premium
Hi. I have already started work on a wp blog that is hosted by Blue Host. I already own my domain name, purchased through Go Daddy. I haven't gone live with my blog yet, but I've added pages and content. I guess I'm wondering if it's possible to just switch over what I've already done or is it necessary to start from scratch here?
Nedd Premium
You can back up your content from your other site and upload it to a site here if you want. It's a little bit of a pain, but a lot easier than rewriting everything.
rjlamontagne Premium
Thanks, Nedd. I truly appreciate the guidance.
bigbufahab Premium
This is somewhat new to me also, if you've already put together something, use it. Your already ahead of the game. Great stuff
skings Premium
Okay. So I'm building my first website, a siterubix one, and I'm trying to add a header image. I added a photo and successfully cropped it to fit, and hit the publish button, but when I viewed the page it didn't show up. I tried it several times, same result. So, trying something different before hitting the "Select and Crop" button I added a couple of words to the Alt Text box above. Now I'm getting the message, "There has been an error cropping your image." Not sure what I'm doing wrong. Can anyone help?
psalisbury1 Premium
After you add the image and hit publish, close the page out. Close out of Wealthy Affiliate. Then open a new page and your image should be there. If it is not, then try clearing your cache..

hope this helps

JimintheWeb Premium
Yea, Skings:
Psalisbury nailed it.
Each & every time you change something within the website, you gotta re-load the website that others are seeing. This is if you have 2 of your websites up @ the same time, one for editing & the other to see how it looks / how others see it. {personally, I prefer this way}
Bring it up on your mobile phone too. Way criticle here, seeing how e-commerce is running towards this direction.
If you are just using one window / one site & going back & forth between edit & view your site, then should work fine.
Yet still, if you are sort of new @ this game, don't go hog wild with the site you want out there. Take some time & go with a "practice" website. Mess around inside & post & look what changes what & how others see it. I'm telling you from experience, it'll save on the headaches.
rjlamontagne Premium
Hi! I'm really happy to have found this community. It's really reassuring that Kyle and Carson take such a personal interest in their clients. I don't think I've seen too many others do so. I just have a quick question. I've already begun building my blog, though I haven't "gone live" yet; still fleshing it out. It is a WP blog and it's hosted by Blue Host. Should I upgrade to premium, can I switch the hosting over and would I be able to get help in doing so? Thanks, and again very happy to have found WA.
psalisbury1 Premium
Hi, that's a YES to all of your questions my dear!

rjlamontagne Premium
Hi, Phil. And thanks for the answer, especially since it's the one I was hoping for.
psalisbury1 Premium
Sorry it took so long for anyone to help, that is VERY unusual. I actually do not think I have ever seen that. Usually you get an answer to a question in under five minutes.

If you have any other questions, I would be glad to answer them now, if I can, since I am online.

rjlamontagne Premium
I really appreciate that, Phil. Since I've already decided to join, but had already kinda started on my own, that was my only pressing question. I'm already pretty sure that I'll get a lot out of this initial training. I'm also looking forward to guidance and reviews, as I have a lot of ideas, but also a lot of uncertainty as to how to implement them. Oh, I've thought of one. What's the best move to make at this step 4? Should I just build the free website or build one under my own domain. I have to wait a couple of days before I can upgrade to premium, so which would you recommend?