NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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Kyle, I have been into bodybuilding for decades and have taken a vast array of supplements and still do, I know the difference between creatine, glutamine and branch chain amino acids with other pre and post workout supplementation.
I also have 5 dogs and know quite a bit about the pet industry.
I really want to promote self development, self improvement products and services.
Should I go with what I have the most experience in?
boomergp08 Premium
I can answer for Kyle. The answer to your question is YES.

You are going to be writing a lot of content posts and when you are very knowledgeable in what you are informing your website readers about you will gain their trust. This will eventually lead to sales.

Another thing to remember is that eventually once your first affiliate website is basically running itself in about a year, you can start another affiliate website in another of your interested niches. Most of us here have more than one affiliate websites.
Elizabeth115 Premium
I have not set up my All In One yet. I am using Yoast at present. If I deactivate, will it interfere with all of my blog posts? I was working on the setup and stopped because I was not sure if the two would conflict with each other. I was told earlier today that the two would conflict with others, so I stopped the process.
boomergp08 Premium
Yes, you definitely do not want to use both plugins at the same time. Choose one.
Elizabeth115 Premium
Thanks, Boomer,
I want to write a quick note to let you know how much I appreciate your comments. It’s rare to find friends with whom you can share information, but also its people like you who make a difference in this world. Let’s keep in touch.

boomergp08 Premium
You are welcome Elizabeth. It was my pleasure to help you.
YMerritt Premium
I deleted an old domain site, but I want to use the same name. I started to build the new site with a new theme, but now I am getting a 'no access' message and I am not being allowed to log on. I am stuck until I can get into the Admin area. Any help with this will be appreciated. Thank you.
psalisbury1 Premium
Hi Yolanda, you may want to contact site support on that one

YMerritt Premium
Thank you, Phil
Question: let’s say I know what niche I want to be in, and am ready to make a website. To become an affiliate marketer, legally, do I have to register the domain and apply for an LLC or business license to do so? What is the legal process of starting in this market?
boomergp08 Premium
You do want to purchase a dot com domain name because that will give you a better chance to rank and to build trust.

As for getting a business license or applying for an LLC, it may not be necessary where you live. You will have to consult your local laws.
Noticed in the comments below that by lesson 4 your web site is up and running..i have just been going through the learning process and though i was just going to go through all 10 lessons and then start... am i supposed to be doing each step for real as we go.. that scares me a bit being not that great with this kind of knowledge...really want to do this but getting discouraged the further i get...please help..
DianeScorpio Premium
Hi - it is easier to complete each task as you are asked to do so, and build the foundation of your website. If you just read everything, some of it won't make sense until you apply it to your website, and will look too confusing.

The training is structured in a logical way to walk you through the process. You can't break anything and can ask for help when you need it.
butch447 Premium
Hi Lyne I am very new to WA myself and I would suggest to do the steps as you go rather than doing lessons and going back, It all makes sense as you build your site
I think I feel the same
Glad to hear I'm not want to do this but it's complicated for someone like me that computer terms are not my strength.. younger generation has no problem with this...
DianeScorpio Premium
Hi - there are members here in their 80s and 90s, so you are just a spring chicken! Ask as many questions as you need to.
Thank you...