NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.


==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)




==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!


Top Helpers in This Lesson

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Mabuhay! I'm here again to ask questions, please help me out since i'm only starting out. Thank you, you are awesome in advance!

I would like to ask if building a blog type featuring my past travel experience a good niche? is it feasable? can I make this possible? I want to earn while making an impact. And I also really like to get a premium account here in wealthy affiliate because I read that it opens a lot of doors and advantages but sadly in my current situation I don't have capacity to purchase it and in my country the amount is 50 times higher :( Hoping for your generous reply everyone.
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my inbox is open for your kind words :)))
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DianeScorpio Premium
Hi - travel is a good niche, but you need to narrow it down to target a specific audience. So, for example, you could have travel for seniors, or educational trips or concentrate on a particular region.

You can stay as a starter member for as long as you want and work on your free website for up to 6 months.
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SandMan94 Premium
Using past experiences and knowledge is the best way to go about choosing and writing about a niche.

Tell stories, share pictures, and get involved with travel Affiliate programs to promote.

Best of luck!
Brandon.
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SandMan94 Premium
And don't worry about not going premium right away. Do the best you can and work hard at putting content on your website to bring in traffic and begin making sales.

Once you start making sales you can go premium and expand with all the more tools to utilize!
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Thank you so much! This helps me ease my mind. Will work hard for this, keep safe. :)
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Thanks Miss Diane, Will work hard on this. Can you say any advices for start ups like me? I'm sure there's a lot of people want to hear it also. Have a great day!
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I have been reading your responses to @ckalfanta. I had the same concern about upgrading to premium. I appreciate your response. Another concern is, do you pay every month or it's a yearly fee?
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SandMan94 Premium
Hi Lorene, thank you for asking. For the first year I was here I paid monthly. Once I started picking up momentum with a website I started taking seriously I realized yearly is the cheapest way to go, for me personally though.

Because I plan on being here for a long time as Wealthy Affiliate offers a very goos program that can be a very valuable financial asset in the long run.

Thanks again for reaching out, best of luck.

Brandon
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DianeScorpio Premium
Hi - follow the training step by step, complete each task as you are asked to do so, and you will have built your website by the end of lesson 4.
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Invy Premium
i am stuck. i feel like i have made a bad decission in choosing my domain name or in my first post. my domain name is transforming decor but my first post i am writing is about purchasing chandeliers. i am confused about how to look for my key words or do you think i have picked the wrong topic for my post. help!
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Aurore13 Premium
Hi Invy,

Did you use Jaaxy to get some help with your keywords?
You click Research in the left side menu and you simply enter your word.
Try everything related to chandeliers or change the order of the words. It will give you the AVG and QSR so that you know if people search for that on the internet and if you have a lot of competing websites.

I am still quite new at WA but I hope my reply is going to be somehow useful to you.

Aurore
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SandMan94 Premium
Dont worry too much about having perfect posts on your website to begin with. You can edit and improve them ad you go. When you're starting out it's okay to have posts that don't entirely grasp the idea you're trying to send.

Get used to writing in blog form first and how website content works. Eventually you'll adjust everything on your website to work smoothly together.

In my opinion, chandeliers and transforming decor go hand in hand? No? None the less, use Jaaxy to target keywords by searching what you think someone would type into google bing or Yahoo's search bar. Look for low competition and high search ratings.

You'll get better as you go. You'll get to a point where you are comfortable editing your website and the posts you made when you began.

Hope this is helpful,
Brandon
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SandMan94 Premium
There are no bad decisions here, just lessons learned :) you'll make up for any misguided judgements as you learn and adapt.
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Mabuhay! I'm Cy from the Pearl of the Orient Seas, Philippines!

I would like to ask your advice on my chosen niches, I'm thingking about Travel stuffs since i'm interested and that's one of my hobbies I want get knowledgeable enough. Can you spare a minute on me and tell me what can I do to make this niche possible?
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Jaz333 Premium
Hi .. The travel niche is huge and can be highly successful :)

You will want to narrow that down some though. You could focus on one specific area to travel to, such as the Philippines, or you could focus on a particular age group such as 'travel tips for couples over 50' or 'families with children' etc.

Once you narrow it down some, you will want to do some niche research. Here are some links that will help you: Good luck, Shannon
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Thanks so much for the positive info
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We came to the right place Brian
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Thank you Jazz! Looking forward to grow too just like all of you.
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Hi Wealthy Affiliates!

Greetings from South Africa :-)

I would like to pick your brains if you'd allow me please.

I am in the process where I need to choose my niche and at the moment what I would like to specialize in, is self-development.
I believe that I can add value in other's lives by opening up the worldly possibilities unto them through self development and self up-skilling. This obviously involves growth in different areas of their lives.
Any ideas on how to structure such an offering?
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DianeK59 Premium
Are you targeting a specific age, gender, or group?
It just seems like it's a bit broad, as it stands.
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Thanks Diane, I thought that is it broad too.

Looking at my current situation and the impact that COVID 19 has had in my life and country as a whole, I would be targeting the recently retrenched, unemployed graduates and people that are looking for alternative options to generate income. Not certain if this is clear enough?
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DianeK59 Premium
That brings it more into focus. Young graduates who find themselves in need of new life direction. I'm not sure how to word the actual niche, but you can probably put that together. And it is a necessary focus, I believe. 🙂
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Thanks for the feedback, Diane. Much appreciated :-)
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DianeK59 Premium
Happy to help!
Have a wonderful day!
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A great day to you too :-)!!!
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Byates3 Premium
Is it my understanding that it is better to choose something more specific like "dog food" over something more broad like "dog products"? On the one hand I can see the something specific being more straight forward and easier for a customer to navigate while also being somewhat product limited...But on the other hand I can see something more broad having potential for more products but maybe that becomes too overwhelming. Thoughts?
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JosephRebisz Premium
Hi Brianna, dog food is a good niche and so is products, but perhaps a bit too broad. It could be narrowed down a little bit. You can take a look at my site if you'd like to. mydogshealthyfoods.com
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DianeScorpio Premium
Hi - you need to be seen as an authority on your subject by Google. This is easier to achieve if you have a narrow niche. Fewer topics but more in-depth.

Once well- established, you could expand the niche to something broader. So, using your example, when you have 20 or so articles on feeding dogs, you could perhaps start adding articles on health supplements for dogs.
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Byates3 Premium
Thank you for your help Diane! This makes sense :)
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Byates3 Premium
Thank you for your help Joe! I really appreciate seeing your example!
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JosephRebisz Premium
Glad to help if I can.
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Interesting discussion. I hope when I reach this level I will be able to choose something meaningful that will attract heavy traffic.
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