NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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Jeffreybs Premium
Take it from someone who wasted several years and take your time choosing a niche you are going to be content and happy with.

Every time you change your niche you are starting all over, and whatever niche you choose you will earn an income it will just take time as long as there is a demand

makmrkt Premium
Jeff, that is so true. Thank you for your words. Whatever niche you decide upon, the work and research is vital to reach success. Peace, Mark.
Manu3k Premium
Thanks guys!! But is it a mistake that in my imaginary site i have like about 5-6 niches? All of them are corelated
makmrkt Premium
Try to remember that generally one niche per website. That way you can be more defined in your target audience. I hope this helps. Peace, Mark.
Manu3k Premium
Hy. I just finish leson 3 of OEC. I have in mind how i want my website to look like but i am sure that includes more than 2 niches. So now i am thinking to start the Affiliate Bootcamp.. Should i continue with OEC and build my wesite as i imagine it or should i do the AB and start with this niche?
makmrkt Premium
The decision is yours alone. If you wish to develop a website, decide on what you want to pursue based on your passion of that niche. Continue with the lessons before you. That will help you to decide what is best. I hope this helps you. Peace, Mark.
OnlineStudio Premium
I have to say that it is definitely refreshing to see a really good breakdown on how to build a site through wordpress. I have been at this on and off over the last few years and when it comes down to trying being successful. You need to have the basics down and your foundation built solid.

I think that is where I have been lacking and joining this community will help me get my foundation in order.

One of my biggest goals is to move up the rankings pretty quickly by sharing everything I've done in the past and integrating it with everything I am learning today.

I feel a brand new online me emerging here.
makmrkt Premium
Yes, I agree that you should build a foundation that stands rock solid. Continue with the lessons and you will find the right direction for you. Peace, Mark.
cbmercado Premium
I'll give you a little more help. First you have to build your site. Then after your first post is written you go to the Need Comments section of WA and request a comment on your post, but be sure to give a comment back on their website. That is how you build your traffic to your website. One comment at a time.
Kyle Premium
Sounds advice.
Hi my name is Zack.

I have a wellness blog "Light Play Revitalize" that has 'taken off' in the last few years. I have a few other online accounts that have also gained some popularity. yet i admit i have very little idea of how to make money off any of this. I am interested in finding affiliates who could advertise a related product on my blog. some kind of 'ad revenue' click based system. I have seen a lot of articles suggesting this but i admit i am confused on the right way to actually go about finding specific companies to advertise on my blog. is there a list of companies who are interested in this? like craigslist? Is this a community for that? are there specific communities for that? Even if i could turn a minor / small profit from the blog it would be a great help to my life.
michaelw777 Premium
Try Amazon Associates first things first. But, from what it sounds like? You haven't followed the training yet? If you have not followed the training? You might want to do so. But, put Amazon Associates in Google; and if you have problems with the tax forms? Try Site Support first; then Kyle, Carson and Carson2; they are Super Pros and should be able to help with any problem. For instance; just type Kyle into the search engine here on WA; then all the names separately. And this comes up later; but you might try: Affiliate Program + in Google; I think that is it? It comes up in the training. Oh, and if Site Support can't help? Try Kyle, Carson and Carson2. But, you should try them all; as they can be busy. Hope this helps?
Thanks I've just noticed there is a big list right here under "affiliate programs" this is great. I even found "heart math" which are people I specifically refer to in my articles. I followed like 10 so far. I'm not sure if there is anything additional of importance i should do to get the process going, like contact them somehow with a message. Or if "follow and wait" for them to notice, is a good starting place. I think there is a "add to affiliate list" option or something like that i saw. I'm not sure if that does anything, or if that is just for my own private record. And thanks that helps greatly i will look into "Amazon Associates." Is that any different from what this site offers?
michaelw777 Premium
Okay, Wealthy Affiliate is where you make posts to put your Affiliate Links on. You get Affiliates and then you add the Affiliate Link to your website. I don't want to confuse you; so keep in mind; this is different; there are Affiliate Links here on WA. For spreading word of WA. But, those are different from The Affiliate Links that you get when you look up Affiliate Program + But, rather than Confuse you. I suggest you start the training; and you will learn a ton more. So, once again: Please start the training. And it has been a while for me. I think there are two training Programs; and I am extremely rusty at this. So, you may want to ask another Member more Experienced or not so rusty: Which Program to start with? You can do both; but there is one for setting up a page; to put Affiliate Links on it; which are not from Wealthy Affiliate; and I will say here; if you want to do both? Please start with one at a time; to not get confused. Later.