NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.

 

Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate


==> Go here if that is you.

If you have any questions about your "niche" or direction of your business and you want to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!


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Albert6011 Premium
Hello Kyle, I just finished publishing both my content and privacy policy, I followed your video to the letter, but they look so different.. Yours looks in a webpage in progress, and mine looks like a word perfect page.. My font is much bigger than yours, my web name is much smaller than yours, on the right hand side I do not have the same column listings, yet on my policy page I have comments etc..What did I do wrong.. Cant figure it out...
Thanks.
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AbieAJ Premium Plus
Hi this may change with themes, styles however the functionalities are same.

A privacy policy is a static page vs post and it goes in your primary menu via Appearance > Menus.
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countrylife Premium
Hey Roy
If you did a mistake with your privacy policy page and you made out a post, then you switch it by using the post type switcher I so happen wrote a blog about it But yeah fonts can be changed so is sizes I am hoping you would be manage
Wishing you well and a terrific day.
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Frognmecom Premium
good Question , Good to know
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jghwebbrand Premium
Font size, color, sidebars are set up in WP back office -'> appearance -> customize. Each them is different in the degree of flexibility they offer to modify various features. You could check your themes documentation to get a feel for what you can do with your theme.
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AbieAJ Premium Plus
So very welcome.
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HosseinC Premium
Hello all,

Relatively new to the lessons, but I see a lot of talk about niche marketing. I am wondering, given the current situation with the pandemic still affecting most of the world, is there not a place for emphasis on more essential items to be sold online, like essential food and groceries, etc.?

I am asking this, especially since this is the experience at least I know of, that people's niche tastes have evaporated while they concentrate on more survival related basic items, even while they must order these often online.

Thanks.
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Newme202 Premium
Hi
A niche is anything that are you passionate about. It can be anything that you are interested in.

You can start this by writing down all the things that you are interested in on a paper on as a list on your laptop.

Look at your list and ask yourself

Are there any one of these that I love to talk about more than anything else?

Can I use this and write about all that I know to help people?

After you do this, if you have any more questions, ask me and I will help you.
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HosseinC Premium
Hello,

This I can do, but there is the issue of whether my passion corresponds to something marketable to the larger worldwide online audience, especially in these troubling economic times. (by the way, I am looking into online marketing in large part because I lost my regular job and do need a reliable source of income which I haven't found yet through job searches, so let me know what a good meeting point between passions and marketable business can be).

Thanks.
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Newme202 Premium
You need to have passion to make your business marketable
If your audience is searching for what you have to offer then you will have traffic to your website.
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jghwebbrand Premium
You can get some idea of market need by typing niche iceas into Google and see if ADs are present at the top.

Also you can check in out at trends.google.com
And to see if there are affiliate programs for it
do a google your niche name + affiliate program + (optional location)

Maybe home survival kit or something is interesting to you.
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VRobson1 Premium
I have found that although we are in a pandemic people still have money to follow their passions. Here in the UK a lot of people have been on furlough and haven't had the expense of traveling to work yet are still being paid. As Tony Robbins says its possible to make lots of money even in the downturn. (I'm paraphrasing)
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jghwebbrand Premium
Absolutely! There is a lot of opportunity now.
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I have noticed how I buy a lot more stuff online these days thanks to the pandemic
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AbieAJ Premium Plus
Hi

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

You may consult with https://answersocrates.com/

Examples would be Hiking gear for beginners, Precision watches for skydivers etc.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
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Hi, at what point will I now talk about my site in detail and actually offer my help to my niche, who are football fans who are looking for fixtures that will update their next match dates and venues? Eg if Chelsea play Manchester utd next weekend how will I post that?
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Newme202 Premium
You can now write your post in site content and post it to your website.
You can talk about your content in detail
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Mine is more of a live situation, do I just do research and write on the games that will be played probably next weekend? Or how do I go about it? My domain is English premier League fixtures
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Newme202 Premium
You can do
But what if you do not get any traffic by now and next week?
Will you writing about your thoughts before the games are played or after the games are played.

We were taught that our content should be evergreen, meaning, even long afterwards, visitors should still be looking for help in whatever topic that we are writing about
Can you say that this is the case for you?
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GeoffreyC1 Premium
You need to start writing posts and give this information immediately. That's what it is all about.
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AbieAJ Premium Plus
Hi those are products vs a niche subject focused towards an audience, in this example they are football fans. Or these are like match notices vs niche subject. Please see below how to arrive at a subject that best resonates with football fans.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

You may consult with https://answersocrates.com/

Examples would be Hiking gear for beginners, Precision watches for skydivers etc.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
JimenezJ Premium Plus
Hi I am confused with this whole process I’m sure this will all make sense in the end as with anything that you start out with my question is where it says all the best when your name do you put your private email under there or your website name
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AbieAJ Premium Plus
Hi

Can you please elaborate thank you. Says where?

If dot com domain, I would create a webmail or forward to a mailbox

https://my.wealthyaffiliate.com/websites/email

If siterubix then you cannot create a webmail, you'll have to go with your private email.
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JimenezJ Premium Plus
Ok thank you
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AbieAJ Premium Plus
So very welcome.
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jghwebbrand Premium
Here's another blog regarding WA email for domain in case you need it.
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Lialice Premium
Hi all! I am struggling with my niche. I have lots of ideas floating around and can't seem to find a niche that I can pin point or see as being profitable. One of my ideas that has stuck is "working from home", so organisation, productivity, ergonomic equipment, Office Feng Shui etc. Does any one have any advice on whether they think this would be a good topic or does it need to be more specific?
Reply
AbieAJ Premium Plus
Hi

I choose with what resonates most with me.

You can consult with http://answersocrates.com/ to find a ONE niche subcategory starting out. As soon as site starts gaining traction, traffic and authority you can then scale

Essentially you are writing more informational posts and if there’s a solution, a review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue. We highly recommend to focus on ONE niche starting out.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
Aniakj20 Premium
I think this is an excellent niche. Especially now with the pandemic and a lot of people working from home. Keep in mind that you will be writing a lot of content so if you have a lot to say about that topic, then this is a great choice for you.
When it comes to being profitable, I know this is not what you want to hear but I wouldn't worry about that at this stage. Every niche can be profitable if you have a quality website and traffic.
The key is to start building quality content and start getting indexed in google.
Also, as you go through the lessons, and work on your website, a plan will start formulating in your mind as to how you can make money.
I have been here for almost a month. Only now, when I almost finished the training, started seeing a plan in my mind how this can work for me financially.
I hope this helps.
Here's a great motivational quick blog post from Kyle. Good Luck!!
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Michael501 Premium
I like it ....

There's a lot to talk about on this subject as well as products you can promote.

Just like you said ergonomic equipment etc...

Since I'm in Health and Fitness naturally I think about all the aspects of "Working from home and what that entails" from a health perspective but I think its a good one..Feng Shui alone is a Niche.

There's so many people working from home now the possibilities are endless of things to talk about.

Best!!
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Lialice Premium
Thankyou!
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Lialice Premium
Yes there is a lot to talk about. But in the lesson it say to make your niche specific. So, would I need to choose just one branch from the whole of the "work from home " niche - like you have said above that "feng shui" is a niche.Or can I talk about the different bits as I have stated above as there are quite a few branches to take from it?
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Lialice Premium
Thanks that is really helpful !
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