Online Creative Writing Course For Beginners

Commercial web texts

They must be understandable, fascinate and influence.
Text paragraphs that are forced written and read stiffly, are no good.
The smoother your web texts are, the sooner and more visitors will read, and the more likely they are to become convinced and will respond.

We are going to work on this today!

1. Write active

To use verbs:
being able
to have
to be
shall
to go

Avoid Doubt words:
perhaps
maybe
possible
probably

1 a. Write active example

X:This book is widely read.
V:Many people read this book.


1 b. Use only unfinished present tense and simple past tense.

X: We have attended an inspiring course.
V: We attended an inspiring course.

Doubt words and 'can' offer the option of not doing something and are less convincing.
X: This form allows you to open your account
V: This form opens your account.

1 c. When do you use 'can'?
Three situations.

You write for search engines. People often google in the we-form.
X:You compare various website builders, for example price and quality.
V:You can compare various website builders, price and quality.

You make a great promise that you can not substantiate.
X:Our programs double your capital in 5 years.
V:Our programs can double your capital in 5 years.

You are referring to one's abilities and skills.
V:Yes, we can.



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boucherda Premium Plus
Excellent training, Loes. Many thanks.
One question - do you encourage the use of commas if they make the sentence longer?
David
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Loes Premium
As less as possible, but use them to make resting points, it reads so much easier
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boucherda Premium Plus
Thanks Loes
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MarionBlack Premium
WOW! For you, English is not your native language but you've grasped the concept of writing for people very well.

I especially like the part on '3 a. Speaking language'. Some of our friends could use this lesson :)
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Loes Premium
Thank you, that is a great compliment, Marion!
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accad Premium
There are many things I have to learn in grammar and creative writing.
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Loes Premium
I am always amazed by slogan writers, how they come up with terrific advertising slogans
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accad Premium
They are wise.
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DordPete Premium Plus
Great tips Loes! Thanks
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Loes Premium
You're welcome Peter, thank you
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terrycarroll Premium
Great little course Loes.

Love the details and will use for creating content where appropriate.

Best regards

Terry
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Loes Premium
Thanks, Terry, success using my tips:)
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buffetearns Premium
Thank you Loes. I see some of my mistakes already!

Wayne
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Loes Premium
Oke! Glad to be of assistance!
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