This doesn't require a long, in depth explaination, so I'll keep it short.

You want Opt-in rates of 40% or higher?

Add a quiz BEFORE your squeeze page! That's right, get a quiz going before your squeeze page. What the script must do is this:

1. It must be able to "segment" your traffic sources into demographic sections. Meaning that, they need to be able to answer questions based on age, sex, and interests, etc. Then, they take the actual "quiz", which can be about almost anything.

2. You then show the segmented people a special made landing page just for them. So if you have 20 different demographic combinations, you have 20 different landing pages.

3. The quiz needs to be interesting - for example, your target market is those people who suspect someone has cheated on them. The quiz will then play into this fear of cheating. Questions like "On average, how often is your boy/girlfriend/spouse late when they claim they'll be home at a certain time?"

You then give 3 or 4 answer choices "Never, some, a lot, always" and then write your response to each question. This will rouse their curiosity and help them "discover" what it is they are wanting to desperately know - if the spouse is cheating!

You combined that with the segmenting, and then show them an opt-in page that plays to their demographic and tell them they'll get their answer when they sign up - "BOOM" instant 40 to 50% opt-in rate! Higher if the traffic is already "presold" on you.

You can get quiz scripts from a number of places - just search google. The only "kicker" here is that quiz scripts tend to be expensive. But, it IS worth it, believe me!

So, go and increase your opt-in rates now!

-Rob