The term and concept of content marketing have gained global acceptance amidst marketers. Its effectiveness accounts for more than 80 per cent of success recorded by marketers.

When done right, the result is obvious. It serves as a machine for building brands, generating leads and driving website traffic. But unfortunately, some marketers are taken back because of belief in some content marketing Myths.

We must see these myths. So doing we will understand what content marketing is and what it is not. We will be able to establish