Determining Where to Obtain Powerful Backlinks

In October 2013, Google head of search spam Matt Cutts implied we would likely not see another Google Toolbar PageRank update before the year end. Well, by accident, Google updated Toolbar PageRank in December 2013. Since then, we have had no Toolbar PageRank updates.

Back in "the day", we could go to a website and it would have a Google "PageRank" assigned, from 1 to 10. Well, actually, from zero to 10. Zero being the lowest. Then, as the website created age and popularity it would slowly climb up the scale. The only websites I recall that actually had a PR of 10 was Google itself.

But, alas, the simple Google PageRank system is no more.

So, many of us SEO gurus had to result to other means of discovering a website Google "authority". Since then, Moz (began in 2004 as an SEO consulting company) has risen to the forefront of the search engine marketing arena. They are one of the top recognized authorities on natural organic search engine traffic.

ORGANIC - organic traffic is simply the term we use for Googlers to find a website when they type in keywords in the Google Search function.

NON-ORGANIC - basically, using a paid method of driving website traffic to your website. Pay-Per-Click marketing, Banner advertising (which is really a form of PPC), etc.

Organic is eventually free traffic after it's built. PPC will always incur a cost and while it works great, will incur some in-depth study or you can lose your shorts really fast. Trust me here!

Okay, so let's talk about the MOZ Toolbar and what it can do for you.....

First of all, where do you get it?

https://moz.com/tools/seo-toolbar

This is the free tool bar you can download as an "Extension" (add-on) for your Google Chrome or Mozilla Firefox web browsers. It's pretty cool and installs quickly. It can be cumbersome at first, but worth learning. And, you can switch it on and off. (It will slow down your search results page loading if left continuously on.)



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davehayes Premium
PJ, very nice training, informative, beneficial and courtesy of LaurenJeans post which mentions this training

I didn't know MOZ existed, however, after reading your training and understanding it, have now installed the toolbar, which when its done as you say and your own website is clicked on, there are some interesting stats shown ( My own were pretty good, which is pleasing)

I plan to use this as the opportunities it presents are endless really and above all else, gives us the competitors edge over just about anyone who has a website really

Thank you for doing this training and for sharing it with us
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Swangirl Premium
Awesome as always! Thanks PJ!
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delroy2222 Premium
Thank you Peej for this great and informative training.
Best wishes.
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CoachGom Premium
Will this tool bar slow down my browser?
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judebanks Premium
Use Chrome. It also depends on how many other addons you have.

I used it with Firefox but found it slowed down getting search results pages to load, as PJ mentions, but that was a while ago.

The only way you'll know if it works well enough for you is to try it.

~Jude
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Bibian2 Premium
Mozart tool bar is not different from other add-ons which may definitely add some slow action to your site. So it is better not to leave permanently on
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DianneBee Premium
This is invaluable! Thanks for the detailed reveal!Thanks Laurenjean for posting the link on her blog!
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newy219 Premium
Does this cost money? I thought it did...
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laurenjean Premium
It can cost money, but I still use the free tools and they are adequate.
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tudogz Premium
I just did a Moz search on my 3-month-old site's DA.
I got a 1/100, which didn't shock me too much, but I was floored to see a spam rating of 17/30!!!!!
I've only done as instructed within WA, so what could I have done to deserve this?
More to the point - what can I do about it?
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littlemama Premium
Maybe you have a lot of spam comments on your site, just clear them out if you do.
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laurenjean Premium
Hi PJ, my Domain Authority has dropped by about 10 points on both my sites. Could this be from switching to https?
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PjGermain Premium
Yes, but it will come back soon.
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laurenjean Premium
Thanks PJ.
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laurenjean Premium
Awesome training, thanks PJ! Have installed, will try my best to use the tool to it's best ability.
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AlyssaBaron Premium
3 cheers for PJ! You just saved me an insane amount of time with this less on The Free Moz Toolbar. Thank you so much!

v/r
Alyssa
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PjGermain Premium
Awesome!!! Thanks, Alyssa!
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viyee Premium
Great information Pj. Another awesome training. Thank you very much. A lot for me to remember. I have saved it to my bookmarks.
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ecomtom Premium
Good stuff as usual PJ. Thanks.
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PaletteJunky Premium
Always good to have feedback on how you are doing. I see people posting mixed results with this tool.
One person regarded the tool as invasive and more often than not turned it off.
"This application is sending all the time data back to api.mixpanel.com. It doesn't matter where you are browsing - facebook, PayPal, bank account, or whatever, it always sends events back to mixpanel. You got to be kidding if you think that anybody who knows this will continue using your service..."
So, I'll definitely try it out but will turn it off while accessing anything that needs an account password.
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Cali Premium
Ya, there is another learning curve!! Haha. Hey thanks for sharing and caring.

Time to dig in.

Cali
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PjGermain Premium
LOL! Cali, we all started just like you. It's simply a matter of time! Hang in there!
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TopAchiever Premium
Thanks for sharing PJ! Quite informative!
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ChrisTowers Premium
Great information here.. thank you :)
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azmod Premium
I'm enjoying your blogs, please keep up the good work;-)
Don
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SZev Premium
Really glad I came upon this. Installing the toolbar now! Thanks PJ.
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PjGermain Premium
Awesome!
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AlyssaBaron Premium
Big Question: Domain Authority and Page Authority are x out of 100. If my competition is 1/100 for Page Authority, does that mean they have super strong page authority or super weak page authority?
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rodeves Premium
Hi AlyssaBaron, Feel free to check out this site:
http://smallseotools.com/page-authority-checker/
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AlyssaBaron Premium
Thanks I will!
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greenwoodtam Premium
This great! I will now learn all about back links. Do I goggle my title of article to see who my competition is?
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PjGermain Premium
Yes, I do that all the time! :-)
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pribs Premium
Yup! Highly recommended, actually. You can install the free MozBar (just Google it) in Chrome as well, which will show you all of the important authority statistics for your competitors as you look them up in Google.
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greenwoodtam Premium
thank you :>)
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kumar1992 Premium
Hi pj, thanks for the training. I noticed that page authority plays a part in determining your rankings. My page authority is only one, I am not sure how to increase them. It would be great if you could give me some advices
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PjGermain Premium
Social Media Marketing and backlinks. See my other training for some guidance in that arena. Thanks Kumar!
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kumar1992 Premium
Thanks man! I will take a look
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white3322 Premium
PJ. Thanks brother
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PjGermain Premium
Anytime, Darren! :-)
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EKautz Premium
How did I miss this awesome training Peej ... dang, this is cool!

ROCK ON!
E
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PjGermain Premium
LOL! Thanks again Eric!
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EKautz Premium
You're welcome Peej.
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Kimsh Premium
Thanks PJ, awesome as always. I download the tool bar today and noticed under spam it said 4/17 for my site (which is odd as it doesn't even rank, or is this why it doesn't). Would the spam be from people leaving comments and links do you think? Otherwise I don't know where it comes from. Any ideas anyone?
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PjGermain Premium
Yes, quite possibly. I'm very careful about allowing comments. Check the source of each comment. If they are using a real name versus a keyword as there name. They might be using an account that is known to spam websites with comments. Of course, anyone from WA leaving a comment is Good!
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Campino Premium
Great training PJ. I have one question. I found some very good domain name (for local site) which I would like to buy. I am concerned that it can be spammy one. How to check this out?
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Missa3 Premium
Not really sure what you mean. The name of your site sounding spammmy? If so what names are you considering? Perhaps I could help.
~Debra
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Campino Premium
No it doesn't sound spammy, but it is free from 03/2015, that's what I found on Godaddy. I'm not sure if Google reminds reputation from someone's bad site. That is only why I am concerned for.
I checked competition and did some keyword research and I think that I can outrank them very fast.
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Missa3 Premium
Then I would run with it. You sound very positive and you've done some research, so I would say go with your gut instinct. Good luck.

~Debra
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Campino Premium
Thank you Debra. :-)
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Missa3 Premium
you are very welcome

~D
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PjGermain Premium
Thanks very much Debra! Yea, it's tough when there's no longer a website on the domain. But, you might want to check out WayBack Machine here: It can help a little when researching newly acquired domains that once had an old website on them.

https://archive.org/web/
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daiarian Premium
Another great lesson, thanks PJ
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PjGermain Premium
Thanks again Daiarian!
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JewelCarol Premium
Yes, great training, thank you Pj. ;))
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PjGermain Premium
Thanks again Jewel!
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AchuthanN1 Premium
Thank you P.J. You have really taken a lot of trouble on the research of such material. Thank you.
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PjGermain Premium
Thanks very much Achuthan!
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dickw Premium
Where in holy name of Yoda do you find time to do these trainings--bathtub, beach, rooftop????
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Dmorrow Premium
Dick, you are tooo oo funny! I just realized you are in Charleston, SC - I hope that your family didn't suffer damage during the floods.

Blessings,
Debby
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dickw Premium
Oh thank, blubb, blubb, you, blubb, gurgle gurgle Pj. Just kidding. We only had 22 inches in some places. No problem, we live in a tree...Dick
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Dmorrow Premium
BAHAHAHAHA glad you were ok. So, you're a tree hugger? lol
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dickw Premium
An admirer. Chuckle
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PjGermain Premium
LOL! Sigh! It's tough...., but I try my best!
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kennick2015 Premium
Another well put together training aid PJ. Keep 'em coming!
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PjGermain Premium
Thanks again Ken!
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jaytech Premium
What a great tutorial, I will have to read it through again to make sure I've digested it all. Right then, I'm off to install the Moz Toolbar :)
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PjGermain Premium
Awesome, thanks very much Jay!
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Dmorrow Premium
This is soooo cool Peej! Yes, you'd better believe I'm bookmarking it. I'm so glad you can do training now.

Blessings,
Debby
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PjGermain Premium
Thanks a bunch Debbie! It was a lot of work, but your comments make it worthwhile!
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Vikingo Premium
Awesome as usual
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PjGermain Premium
Thanks very much!
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rosieM Premium
You have outdone yourself. ...again! This is "awesome"....thank you!
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PjGermain Premium
:-) thanks so much Rosie!!
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Brookline Premium
Again you astound us. . super training ...where do you find the time? A lot to take in but bookmarking will help for future study and hopefully a full understanding and application.
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PjGermain Premium
Thanks again!!
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rconnor1967 Premium
Nice lesson WOOF!
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PjGermain Premium
LOL! Thanks very much!
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dunbar Premium
Hi Pj, thanks for a great training tip, but you summed me up in the last sentence i am no where near this point, but will keep it in the back burners for further reference thanks again cheers Helen
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PjGermain Premium
Yep, Helen, baby steps! It will be here later!
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AussieJeff Premium
Thanks again PJ.
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PjGermain Premium
Thank you sir!
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LLiu Premium
As always great information and training Peej. Allot for me to remember, cause I am still learning this. I have saved it to my bookmarks.
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PjGermain Premium
Thanks again Linda!
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Prestones Premium
Thanks for sharing a bit about what you've done and how you've done it Peej :)

Excellent!

Dennis
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PjGermain Premium
Thanks again Dennis!
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mijareze Premium
Interesting information!
Ed
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PjGermain Premium
Thanks much Ed!
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Mike-Writes Premium
Great information... thanks for sharing.
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PjGermain Premium
Thanks very much!
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Yenomym Premium
Thanks for sharing.
Marilyn
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PjGermain Premium
Thank you Marilyn!
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DarleneB Premium
Thank you so much. I have to book mark this --- too much for me to remember :) Once I use it a few times, I'll be fine.
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PjGermain Premium
Excellent! It took me a wee bit of time to get used to it, but it's very powerful.
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krazykat Premium
Great Work Peej!!
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PjGermain Premium
Thanks a bunch Krazy! :-)
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dmpatt Premium
You are genius. Will take eons for me to absorb this; but thanks a million.
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PjGermain Premium
LOL! Thanks so much. You just made my day! :-)
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