What do you think when you see the term KEYWORD?

Does it excite you or does it give you anxiety?

If it excites you, that is great...we are on the same page. If it gives you anxiety, I am going to spend some time with you here to help you get over your anxiety by SI-MP-LI-FY-ING the process of keyword research for you.

First things first though...

What is a KEYWORD?

A keyword is something that people search for. It doesn't matter what the medium is, whether it is within a Google or Bing search or within your favorite social network, people are using keywords to find stuff.

Your job as a marketer is to target these specific keywords with your targeted marketing offer. Your success as a marketer will depend on the relevance of keyword, your understanding of the audience, and the relevance of your offer.

The main issue I see is people looking at everything in terms of keywords. By this I mean, they lose sight of the fact that there is a REAL PERSON behind every keyword search. The first step is getting ranked or becoming visible within keyword searches, the second step is being able to connect with the "people" behind the search.

Within this training module I am going to walk you through the process of finding quality keywords that can get great rankings and help you understand the "logic" behind keyword selection. Really, a keyword is just a keyword unless you understand the process!



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jonathon1645 Premium
Hello, I have a question. maybe im complicating the simple, or trying to simplify the complicated, not sure. But can we not just promote a specific product.. building the webpage and keywords aound that alone? Such as a specific video ? Curious in the given example, why is the site and keyword building around Iphone5cases, and not just promoting one specific type of iphone case? Or one specific parrot birdcage?
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Kyle Premium
Because you can promote MANY products on one site. You don't want to trap yourself to a specific product or your site will not be able to evolve and you will end up having to buy 20-30 websites (for each iphone case). Rather, I would target iphone cases and dedicate my site to that and accessories.
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escape11 Premium
any printable version of this guide available?
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Kyle Premium
No, there is no print feature with our content here at WA...it is all online based.,
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Kushmeup Premium
So the home page should just be an intro to your site with some links and no keywords? Then have pages with a main keyword as the title and then have keywords relevent to the title in the content? Where would I put the outbound affiliate links in all this content?
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Kyle Premium
It can be an intro to your site, it could be your blog roll, it could target the keywords of your website if you want as well. You are going to be putting outbound links to affiliate programs as you start building out the content, if you do this too early though Google will end up punishing your rankings.
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pls how do i send my articles to streetarticles?
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Andrew4Study Premium
You have to go to streetarticles.com and sign up for an account. After that you will be able to publish your article.
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vannii Premium
All great idea!
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