I suggest your opening sentence begin with a question or a catchy phrase that will grab their attention. Maybe something like this; “I’m really fed up…” How about this; “Have you ever thought about…”?

You have 10 to 15 seconds to grab their attention. If you fail there, you’ve failed. Your blog or post is doomed to the place where all bad blogs are buried.

First choose the writing style that you are comfortable with. Most people like easy to read blogs. Short sentences, short paragraphs and easy to understand words. If you write in stilted, technical talk, only those who understand that style will appreciate it. Everyone else will move on to another site.

Know what you want to say before you start. I suggest you do a layout and a diagram of what you want to present. Keep the layout simple. Don’t make it difficult to navigate through your article. Make it flow smoothly. Write like you talk…does it sound like you?

I remember years ago I wrote a monthly newsletter for our salespeople. There was always the opening story by our CEO, who happened to be of Greek origin. His English was not bad, but he did have nuances and phrases that he used. I learned to write like he talked, which is what everyone wanted. Once my assistant wrote the newsletter in my absence.

He threw the newsletter on my desk and said, “this is not me”! Be YOU…don’t try to write like a professional writer, unless you are one.

Use common, easy to understand terms and style. Weave a story into your blog, but don’t write a book!