Like article marketing, I am not going to reiterate what has already been said or explained in more depth. For full Pay-Per-Click training I would recommend that you check out the PPC section here at Wealthy Affiliate.
In saying this, I want to explain the benefits of using WordPress blogs for your PPC campaigns and how to effeciently and effectively build campaigns that PPC engines (like Google Adwords) loves.
First off, lets start with the big beast, Google Adwords. Many of you have likely had issues with Google and their Quality Score algorithm in the past. This was likely the cause from one or more of the following reasons:
- Site was not relevant
- Site was not multi-page
- Content was not unique
- Landing pages were not percisely relevant to the keywords
- Your ad groups were too big
If you do not already have a Google Adwords account and are looking to utilize PPC for your WordPress site, then we suggest you get an account
There are also other PPC advertising mediums that we recommend. These are
And don't forget about the Google Content Network. This is a good way to get volume traffic for a low cost. The content network in Google is by far the best as it allows you to strategically place ads on other sites are relevant to yours and you get to hand pick them.