If your priority is creating content and helping your desired clients find them, you are in the right place. One of those instruments that have proved resourceful and helped marketers achieve this is long-tail keywords. They have helped marketers to be more specific and break-even within competitive markets.

Whatever your business's age, type, or size, long-tail keywords should be your best friend. In a short while, you will find out what Long-tail keywords are, how to use them, and how to come up with long-tail keyword suggestions for your business.

What are Long Tail Keywords

Long Tail Keywords are long and specific phrases that your website visitors are likely to type on search engines. They are keyword- phrases that they use when closer to making purchases or doing voice searches.

They are generally characterized by lower competition and search volumes when compared with "head" keywords, but they are highly valuable when you discover how best to use them.

For example, if your niche is backyard chicken, the probability of ranking for a keyword like chicken will be very remote. The competition for the keyword "chicken" will be high, and you will find it difficult to see the light of search engines for such competition.

But if you break it down and specialize in backyard chicken feeds, then you will show up when clients search for backyard chicken feeds.

Your ability to manage and use long-tail keywords within your niche will help create a more robust form of communication between you and your clients. Let us look at it this way if you continuously compete for short head keywords; you will gain access to just a little fraction of the market. This fraction is not targeted, and the probability of making a sale is low. But if you compete for long-tail keywords, you will gain access to a small fraction of the market that is much more targeted and ready to make purchases.

While we begin to look at some methods you can use to search out long-tail keywords, I would appreciate you share your experience with these unique sets of keywords in the comment section.