What Type of Long-form Content Works Best?

You should consider ease-of-use and presentation when you are posting long-form content.

Experts discourage you from publishing blog posts that exceed 5,000 words. You might instead break it into series or publish an ebook. Why? Readers aren’t expected to concentrate on a blog post longer than 15 minutes. You may lose your audience if it takes longer to read the information.

The Benefits and Drawbacks of Short-form Content

Pros:

• Short-form content is easy to create and affordable.
• It requires very little investment by your reader, making it easy to consume.
• Publishing short-form content consistently is a great strategy to drive clicks and engagement.
• Short content is popular because it gives people instant gratification. People search for keywords or look for headlines that are catchy and click links to find the information they need in seconds.

Cons:

• Short-form content won't be well received by most readers, and it won't help in achieving your sales goals.
• Short-form content is subject to high turnover and has a limited life span. This is just the nature and function of this type of content.
• While short content might work on some platforms like Instagram and Twitter, it is much more difficult for videos and blog posts.

The Benefits and Drawbacks of Long-form Content

Pros:

• Long-form content has the main advantage of performing better in almost all metrics.
• Long-form content is shared more often by readers on social media than short-form. Recent research suggests that long-form content is shared 56% more often than short-form.
• Google favors longer content. Experts discovered that the best search results had a minimum of 2,000 words. The shorter the post is, the lower it ranks in Google.
• Crazy Egg's study has shown that long-form content converts at a 30% higher rate.

Cons:

• It is more time-consuming and expensive to produce.
• To keep your readers engaged and returning for more, long-form content is essential if you want to stay in the game.

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