- Long-form Posts vs. Short-form Posts: What is the Best Content Style for Your Brand?
Long-form Posts vs. Short-form Posts: What is the Best Content Style for Your Brand?
In the digital marketing world, there is much controversy about the effectiveness of long-form content and short-form content.
Experts claim that long-form content is better because Google ranks them higher in SERPs. Others thought that short-form content should be prioritized as readers prefer to be given small bits of information that they can process quickly.
No matter which side you are on, there is one thing everyone agrees on: content matters. No matter how long the post, it is important to maintain a consistent posting schedule in order to build an audience and convert sales.
This is why you need to decide which format you would use for your content. Both formats can be effective if used correctly.
You need to take into account a variety of factors, including your business model, audience preferences, and overall sales goals.
This guide will help you understand the pros and cons of both long-form and short-form content to make the right decision for your brand.
What is Short-form Content Exactly?
It's essential to start with the basics. Let's begin with the short-form content.
Short-form content refers to any content that can be quickly created and then consumed by the reader easily. Tweets are the best example of short-form material. According to research, the average tweet's shelf life is only 18 minutes. Twitter's format and algorithm signify that once a tweet has been 18 minutes old, views drop sharply and it becomes outdated stories.
There are many other types of short-form content. Short-form social media content includes status updates on Facebook, Instagram stories with photo captions, Snapchat photos, and Tiktok videos. Short-form content can also include infographics, blog posts, and short video scripts under 1,000 words.
What is Long-form Content Precisely?
Long-form content generally refers to information that is meant to provide a detailed, thorough analysis of a subject. This content length promotes critical thinking, sometimes even a shift of personal values and opinions.
Long-form content includes blog posts that are longer, infographics with more detail, video scripts of full length, white papers, and books. These pieces should exceed 1,500 words.
Sometimes, longer sentences are better. Neil Patel, a digital marketing expert, suggests that articles of 3,000 words or more are the new gold standard.
Blog posts of long length often include multiple links to both internal and external content. In your blog posts, you will want to be viewed as an expert in the subject. This can be done by including statistics, quotes, testimonials, and other high-quality information. This will help you build trust with your readers over time