Link building is the act of making other web pages link back to yours. All business owners and marketers should be interested in the practice of building links because it helps drive traffic and increase website awareness and authority.

Why should you build links? Google algorithms are very complex and always changing from time to time, but with all these, backlinks remain a major factor in how the search engine ranks sites for keywords.

Link building is a major tactic implemented in search engine optimization (SEO); links serve as signals to Google that your site is trustworthy and contain resources worthy of citation on the search engine. Therefore, sites with more backlinks have better chances of ranking high on the search engine.

As important as link building is, there is a right way and wrong way to build links for your site. If you are interested in the longevity of your site and you want to make it remain relevant, you must ensure that you go through the right way of building links, which is the natural way.

Natural link building is the act of earning links rather than purchasing or getting them through illegal ways (which are sometimes called the black-hat SEO; this is a practice that can make search engines ban your site from the search results).

The natural way of link building (which is the right way) is a difficult process, and it’s also time-consuming. Links are not created equally: links from influencer websites like the Wall Street Journal will have a greater impact on how your site will rank on SERP than a link from low-rated websites new to the business.

However, getting a quality link is very difficult. If you will follow all that is in this guide, you will learn how you can build quality links that will boost your ranking without breaking the rules set by Google.

You should keep in mind that link building is essential and significant in achieving higher organic ranking on the search engines.