Why Link Building is Important for SEO

The building of links is important because it’s one of the major factors that Google considers while ranking web pages on search results. Google notes the fact that webmasters increase their ranking by increasing the number of high-quality sites that link to their sites.

If a business owner sells wind turbines and has a site, he is competing against other businesses that also sell wind turbines. In ranking these sites, Google considers the site that has more backlinks to it.

The above example gives a general view of why link building is important for ranking, but it omitted some other important factors that are also considered.

• The trust level of the site that is linking
• The Search Engine Optimization and Content Optimization of both sites.
• The anchor text of the incoming link

Easy Link Building Tactics – How to get other sites to link back to yours

There are several tactics used for getting other sites to link back to yours:

• Content Creation and Promotion

Come up with quality, compelling, and unique content that people will like to reference and link to. Promote your content to get people to know about it and link to it.

• Reviews and Mentions

Reach out to the influencers in your industry and get them to talk about you. You can also reach out to bloggers and people who have many followers on social media.

• Links from Friends and Partners

Reach out to your friends that you know and tell them to help you link their sites to yours. You must remember that links from a related site have more quality than those from random sites.

It might take you a while before building many links but be patient, with time you will have many sites linked to yours. Remember that buying links from sites can be detrimental to your SEO.